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Brian O'Kelley

Co-Founder & CEO, AppNexus

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 Brian O'Kelley Biography

So I joined a little tiny startup called Right Media in 2003 (which was later bought by Yahoo!). I actually ran business development so I was cold-calling sites, which is actually pretty funny — calling MenuPages.com and [saying] “Hey, you should use us for advertising,” [and] the guy at MenuPages was like, “Why? Why would I ever talk to you, who are you?” You learn a lot when you cold call people, and one of the things I learned was that the technology they were using to choose ad networks wasn’t very good.

So in the summer of 2004 I decided to build a very simple ad management platform for publishers that would let them choose which network made the most sense to send ads to. And that was a miserable failure because I was trying to charge 10 percent of the publishers’ revenue. And it was just too much to get them to commit to. I bumped into a guy who at that time was at a little Israeli ad network who said “I heard you guys have great technology, can we license your [product] for our ad network in Israel? In an ad network, at least at that time, you are only as good as your technology. The idea of licensing our technology to a competitor was somewhere between anathema and sacrilege.

But I went back to the office and I thought about it, and I thought hey, as an ad network we have a few hundred publishers in our network. There’s a million [publishers] globally, [it could] take us decades to get every publisher to use us as a network —what if we went to all the networks and [got] them to use our technology? So I spent two months locked in a dark closet with two other engineers building a new version of the platform for networks, [and] we got back to New York and we start trying to roll it out and it was so successful not because the software was good —it was good — but because there was a feature we built that would let us let a network using the platform buy and sell impressions from the other networks. And this was a brand new concept, we didn’t know what to call it at that time, but a year later someone came up with the term “advertising exchange.”

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FAQs
  • HOW TO BOOK Brian O'Kelley?

    Our booking agents have successfully helped clients around the world secure talent like Brian O'Kelley for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Brian O'Kelley, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Brian O'Kelley or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Brian O'Kelley?

    Booking fees for Brian O'Kelley, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Brian O'Kelley, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Brian O'Kelley?

    All American Entertainment has successfully secured celebrity talent like Brian O'Kelley for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Brian O'Kelley for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Brian O'Kelley or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Brian O'Kelley or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Brian O'Kelley

Co-Founder & CEO, AppNexus

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Brian O'Kelley Biography

So I joined a little tiny startup called Right Media in 2003 (which was later bought by Yahoo!). I actually ran business development so I was cold-calling sites, which is actually pretty funny — calling MenuPages.com and [saying] “Hey, you should use us for advertising,” [and] the guy at MenuPages was like, “Why? Why would I ever talk to you, who are you?” You learn a lot when you cold call people, and one of the things I learned was that the technology they were using to choose ad networks wasn’t very good.

So in the summer of 2004 I decided to build a very simple ad management platform for publishers that would let them choose which network made the most sense to send ads to. And that was a miserable failure because I was trying to charge 10 percent of the publishers’ revenue. And it was just too much to get them to commit to. I bumped into a guy who at that time was at a little Israeli ad network who said “I heard you guys have great technology, can we license your [product] for our ad network in Israel? In an ad network, at least at that time, you are only as good as your technology. The idea of licensing our technology to a competitor was somewhere between anathema and sacrilege.

But I went back to the office and I thought about it, and I thought hey, as an ad network we have a few hundred publishers in our network. There’s a million [publishers] globally, [it could] take us decades to get every publisher to use us as a network —what if we went to all the networks and [got] them to use our technology? So I spent two months locked in a dark closet with two other engineers building a new version of the platform for networks, [and] we got back to New York and we start trying to roll it out and it was so successful not because the software was good —it was good — but because there was a feature we built that would let us let a network using the platform buy and sell impressions from the other networks. And this was a brand new concept, we didn’t know what to call it at that time, but a year later someone came up with the term “advertising exchange.”

FAQs on booking Brian O'Kelley

  • How to book Brian O'Kelley?

    Our booking agents have successfully helped clients around the world secure talent like Brian O'Kelley for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Brian O'Kelley, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Brian O'Kelley or any other celebrity of your choice.
  • How much does it cost to book Brian O'Kelley?

    Booking fees for Brian O'Kelley, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Brian O'Kelley, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Brian O'Kelley?

    All American Entertainment has successfully secured celebrity talent like Brian O'Kelley for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Brian O'Kelley for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Brian O'Kelley or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Brian O'Kelley or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Brian O'Kelley is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Brian O'Kelley for your event is available upon request. Brian O'Kelley generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Max Brown, Jay Ryan, Morris Chestnut, Laz Alonso and Columbus Short. Contact All American Speakers for ratings, reviews, videos and information on scheduling Brian O'Kelley for an upcoming event.

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Speakers Similar to Brian O'Kelley

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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