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Barney Harford

CEO, Orbitz Worldwide

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 Barney Harford Biography

In the first public indication that American Airlines means to enforce its direct-connect strategy, the carrier told Orbitz it would end its participation in Orbitz’ websites, including Orbitz for Business, on Dec. 1. Orbitz chief executive Barney Harford characterized the move as “the first salvo” fired in the carrier’s “broad attack on the distribution landscape.”

American plans to connect directly with large travel distributors such as online travel agencies and major travel management companies. It would connect with smaller agencies and other distributors via third parties, such as Farelogix. Ultimately, American has said, it will sever its Edifact connections with GDSs. It would, however, offer its XML direct connection to GDSs.

American also has said it will distribute its growing collection of ancillary products only via its direct connection. Under current conditions, that is the only way that it can marry its proprietary customer data to its ancillary products in order to create highly customized offerings, it says.

The strategy has caused a stir in the travel distribution community. Travel management companies see it as further fragmentation of the marketplace that will create inefficiencies. They fear that if several airlines adopt similar strategies, their ability to truly manage corporate travel will be diminished. That scenario also would cut sharply into the productivity incentives that GDSs pay travel agencies. The incentives have become an important source of income since the airlines eliminated base commissions.

Harford called American’s strategy “an attempt to limit travelers’ choices at a time when they can least afford it. The current GDS model is pro-competitive,” he said. “It enhances competition between airlines and creates transparency. The actions of American are ultimately designed to restrict consumer choice,” he said. “They are fragmenting access to full content.”

Harford said Orbitz believes the GDSs “have an important role to play in the travel distribution landscape to ensure full and fair access for travel agency customers.”

Ironically, American was a founder of Orbitz and was the first to use its Supplier Link technology, a direct connection to airline reservations systems. Cory Garner, American’s director of distribution strategy, said Supplier Link was based on the same legacy technology as the GDSs, and it is time to “unleash the power” of modern Internet-based technologies.

Travelport, which has a significant stake in Orbitz, issued a statement saying it is “ready, willing and able to work with AA to deliver the customization AA is talking about.”

New products such as Travelport Universal Desktop and Travelport Universal API “demonstrate our commitment to invest in new technology that solves for individual customization and aggregation of new content not historically available within the GDS, while creating an efficient desktop for travel agents that also allows suppliers to customize and differentiate their content.”

Travelport said it would be happy to work with American on the delivery of such products, but “AA apparently intends to limit all GDS agencies’ access to full content such as low fares and ancillary services based solely upon AA’s own criteria,” it said. “Travelport will not support discrimination against its agency customers.”

In response, Garner said, “I do believe Travelport is capable of delivering the products. Technology is not the issue here.” Noting that Southwest Airlines, now the largest U.S. domestic carrier, is among the first carriers to announce plans to connect with distributors via Travelport’s Universal API, Garner said, “American is looking at an evolving world.”

Orbitz and American are still talking in an attempt to resolve their dispute. Meanwhile, Travelocity said it had not received a similar notice from American. Expedia did not respond to requests regarding its relationship with the carrier.

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FAQs
  • HOW TO BOOK Barney Harford?

    Our booking agents have successfully helped clients around the world secure talent like Barney Harford for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Barney Harford, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Barney Harford or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Barney Harford?

    Booking fees for Barney Harford, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Barney Harford, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Barney Harford?

    All American Entertainment has successfully secured celebrity talent like Barney Harford for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Barney Harford for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Barney Harford or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Barney Harford or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

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Barney Harford

CEO, Orbitz Worldwide

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Barney Harford Biography

In the first public indication that American Airlines means to enforce its direct-connect strategy, the carrier told Orbitz it would end its participation in Orbitz’ websites, including Orbitz for Business, on Dec. 1. Orbitz chief executive Barney Harford characterized the move as “the first salvo” fired in the carrier’s “broad attack on the distribution landscape.”

American plans to connect directly with large travel distributors such as online travel agencies and major travel management companies. It would connect with smaller agencies and other distributors via third parties, such as Farelogix. Ultimately, American has said, it will sever its Edifact connections with GDSs. It would, however, offer its XML direct connection to GDSs.

American also has said it will distribute its growing collection of ancillary products only via its direct connection. Under current conditions, that is the only way that it can marry its proprietary customer data to its ancillary products in order to create highly customized offerings, it says.

The strategy has caused a stir in the travel distribution community. Travel management companies see it as further fragmentation of the marketplace that will create inefficiencies. They fear that if several airlines adopt similar strategies, their ability to truly manage corporate travel will be diminished. That scenario also would cut sharply into the productivity incentives that GDSs pay travel agencies. The incentives have become an important source of income since the airlines eliminated base commissions.

Harford called American’s strategy “an attempt to limit travelers’ choices at a time when they can least afford it. The current GDS model is pro-competitive,” he said. “It enhances competition between airlines and creates transparency. The actions of American are ultimately designed to restrict consumer choice,” he said. “They are fragmenting access to full content.”

Harford said Orbitz believes the GDSs “have an important role to play in the travel distribution landscape to ensure full and fair access for travel agency customers.”

Ironically, American was a founder of Orbitz and was the first to use its Supplier Link technology, a direct connection to airline reservations systems. Cory Garner, American’s director of distribution strategy, said Supplier Link was based on the same legacy technology as the GDSs, and it is time to “unleash the power” of modern Internet-based technologies.

Travelport, which has a significant stake in Orbitz, issued a statement saying it is “ready, willing and able to work with AA to deliver the customization AA is talking about.”

New products such as Travelport Universal Desktop and Travelport Universal API “demonstrate our commitment to invest in new technology that solves for individual customization and aggregation of new content not historically available within the GDS, while creating an efficient desktop for travel agents that also allows suppliers to customize and differentiate their content.”

Travelport said it would be happy to work with American on the delivery of such products, but “AA apparently intends to limit all GDS agencies’ access to full content such as low fares and ancillary services based solely upon AA’s own criteria,” it said. “Travelport will not support discrimination against its agency customers.”

In response, Garner said, “I do believe Travelport is capable of delivering the products. Technology is not the issue here.” Noting that Southwest Airlines, now the largest U.S. domestic carrier, is among the first carriers to announce plans to connect with distributors via Travelport’s Universal API, Garner said, “American is looking at an evolving world.”

Orbitz and American are still talking in an attempt to resolve their dispute. Meanwhile, Travelocity said it had not received a similar notice from American. Expedia did not respond to requests regarding its relationship with the carrier.

FAQs on booking Barney Harford

  • How to book Barney Harford?

    Our booking agents have successfully helped clients around the world secure talent like Barney Harford for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Barney Harford, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Barney Harford or any other celebrity of your choice.
  • How much does it cost to book Barney Harford?

    Booking fees for Barney Harford, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Barney Harford, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Barney Harford?

    All American Entertainment has successfully secured celebrity talent like Barney Harford for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Barney Harford for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Barney Harford or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Barney Harford or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Barney Harford is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Barney Harford for your event is available upon request. Barney Harford generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Christopher Grace, Alex Salkever, Reed Shaffner, Sean Brecker and Sam Teller. Contact All American Speakers for ratings, reviews, videos and information on scheduling Barney Harford for an upcoming event.

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Speakers Similar to Barney Harford

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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