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Anita Elberse

Professor of Business Administration

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 Anita Elberse Biography

Anita Elberse is a Professor of Business Administration in the Marketing unit at Harvard Business School.

Professor Elberse develops and teaches a course on Strategic Marketing in Creative Industries, covering the businesses of entertainment, media, and sports, which ranks among the most sought-after courses in the School’s curriculum for MBA students. She is the faculty chair of a new executive education program, Strategic Marketing in Entertainment, Media, and Sports, and also teaches in Strategic Marketing Management, Taking Marketing Digital, and other short programs for executives. She previously taught Marketing to first-year MBA students. Her course was featured in Variety's Entertainment Education report, Poets & Quants named her one of the world's 40 best business school professors under the age of 40, she received Harvard Business School's Charles M. Williams Award for excellence in teaching, and she was given the Faculty Teaching Award as well as "Best of EC Year" honors (for top faculty teaching in the Elective Curriculum) from the HBS Class of 2011.

In her research, Professor Elberse primarily aims to understand what drives the success of products in the entertainment, media, sports, and other creative industries, and how firms can develop effective marketing strategies for such products. She is acclaimed for her work on digital-media strategies. Her wider areas of study include the impact of digital technology on marketing practice, the marketing and management of talent, and the application of econometric modeling techniques to marketing problems. Her work has been published in a number of journals, including the Harvard Business Review, Marketing Science, the Journal of Marketing, the Journal of Advertising Research, and the Harvard International Journal of Press/Politics. Her research has also appeared in leading print and broadcast media. She was named a Marketing Science Institute Young Scholar in 2011, and serves on the editorial boards of both Marketing Science and the Journal of Advertising Research.

Professor Elberse has conducted case studies on dozens of entertainment companies, personalities, and other entities. Firms featured include A&M/Octone Records, Comcast, Grand Central Publishing, Hulu, Marvel Enterprises, MGM, Sony, and The CW. Other case studies focus on the launch of Jay-Z's book Decoded by advertising agency Droga5, the marketing of New York City, the Vancouver 2010 Winter Olympics, nightlife business Marquee, the Metropolitan Opera, sports leagues MLB and the NFL, soccer clubs Boca Juniors and Real Madrid, soccer coach Sir Alex Ferguson, and superstars Lady Gaga, LeBron James, Radiohead, and Maria Sharapova.

Prior to joining Harvard Business School, professor Elberse was a Visiting Fellow and Lecturer at The Wharton School, University of Pennsylvania. She holds a PhD from London Business School, an MA in Communication from the Annenberg School for Communication, University of Southern California, and an MA in Communication Science from the University of Amsterdam (cum laude). A native of The Netherlands, she was awarded a Netherland-America Foundation/Fulbright Fellowship.

Professor Elberse was promoted to full professor with tenure at age 38, making her one of the youngest female professors to achieve that honor in Harvard Business School's history.

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Books
Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment

Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment

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FAQs
  • HOW TO BOOK Anita Elberse?

    Our booking agents have successfully helped clients around the world secure talent like Anita Elberse for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Anita Elberse, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Anita Elberse or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Anita Elberse?

    Booking fees for Anita Elberse, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Anita Elberse, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Anita Elberse?

    All American Entertainment has successfully secured celebrity talent like Anita Elberse for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Anita Elberse for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Anita Elberse or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Anita Elberse or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

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Anita Elberse

Professor of Business Administration

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Anita Elberse Biography

Anita Elberse is a Professor of Business Administration in the Marketing unit at Harvard Business School.

Professor Elberse develops and teaches a course on Strategic Marketing in Creative Industries, covering the businesses of entertainment, media, and sports, which ranks among the most sought-after courses in the School’s curriculum for MBA students. She is the faculty chair of a new executive education program, Strategic Marketing in Entertainment, Media, and Sports, and also teaches in Strategic Marketing Management, Taking Marketing Digital, and other short programs for executives. She previously taught Marketing to first-year MBA students. Her course was featured in Variety's Entertainment Education report, Poets & Quants named her one of the world's 40 best business school professors under the age of 40, she received Harvard Business School's Charles M. Williams Award for excellence in teaching, and she was given the Faculty Teaching Award as well as "Best of EC Year" honors (for top faculty teaching in the Elective Curriculum) from the HBS Class of 2011.

In her research, Professor Elberse primarily aims to understand what drives the success of products in the entertainment, media, sports, and other creative industries, and how firms can develop effective marketing strategies for such products. She is acclaimed for her work on digital-media strategies. Her wider areas of study include the impact of digital technology on marketing practice, the marketing and management of talent, and the application of econometric modeling techniques to marketing problems. Her work has been published in a number of journals, including the Harvard Business Review, Marketing Science, the Journal of Marketing, the Journal of Advertising Research, and the Harvard International Journal of Press/Politics. Her research has also appeared in leading print and broadcast media. She was named a Marketing Science Institute Young Scholar in 2011, and serves on the editorial boards of both Marketing Science and the Journal of Advertising Research.

Professor Elberse has conducted case studies on dozens of entertainment companies, personalities, and other entities. Firms featured include A&M/Octone Records, Comcast, Grand Central Publishing, Hulu, Marvel Enterprises, MGM, Sony, and The CW. Other case studies focus on the launch of Jay-Z's book Decoded by advertising agency Droga5, the marketing of New York City, the Vancouver 2010 Winter Olympics, nightlife business Marquee, the Metropolitan Opera, sports leagues MLB and the NFL, soccer clubs Boca Juniors and Real Madrid, soccer coach Sir Alex Ferguson, and superstars Lady Gaga, LeBron James, Radiohead, and Maria Sharapova.

Prior to joining Harvard Business School, professor Elberse was a Visiting Fellow and Lecturer at The Wharton School, University of Pennsylvania. She holds a PhD from London Business School, an MA in Communication from the Annenberg School for Communication, University of Southern California, and an MA in Communication Science from the University of Amsterdam (cum laude). A native of The Netherlands, she was awarded a Netherland-America Foundation/Fulbright Fellowship.

Professor Elberse was promoted to full professor with tenure at age 38, making her one of the youngest female professors to achieve that honor in Harvard Business School's history.

Anita Elberse Books

FAQs on booking Anita Elberse

  • How to book Anita Elberse?

    Our booking agents have successfully helped clients around the world secure talent like Anita Elberse for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Anita Elberse, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Anita Elberse or any other celebrity of your choice.
  • How much does it cost to book Anita Elberse?

    Booking fees for Anita Elberse, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Anita Elberse, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Anita Elberse?

    All American Entertainment has successfully secured celebrity talent like Anita Elberse for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Anita Elberse for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Anita Elberse or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Anita Elberse or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Anita Elberse is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Anita Elberse for your event is available upon request. Anita Elberse generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Youngme Moon, Nitin Nohria, Rosabeth Moss Kanter, Robert Eccles and William R. Kerr. Contact All American Speakers for ratings, reviews, videos and information on scheduling Anita Elberse for an upcoming event.

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Speakers Similar to Anita Elberse

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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