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Anita Elberse

Lincoln Filene Professor of Business Administration at the Harvard Business School

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 Anita Elberse Biography

Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.

Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after courses in the School’s curriculum, and chairs a short executive education program, also named "The Business of Entertainment, Media, and Sports." She chairs a semester-long mentoring program, "Crossover Into Business," that is specifically designed for professional athletes. She further leads the Summer Venture in Management Program for college students from minority backgrounds. Poets & Quants named her one of the world's best business school professors under the age of 40, and she has received teaching awards on multiple occasions from both the Harvard Business School and its students, including the Charles M. Williams Award for excellence in teaching, "Best of EC Year" honors (for top faculty teaching in the Elective Curriculum), and the Faculty Teaching Award. In 2016, she won the "Outstanding Case Teacher" award in The Case Centre's worldwide competition, also known as "business education's Oscars."

In her research, Professor Elberse primarily aims to understand what drives the success of products in the entertainment, media, sports, and other creative industries, and how firms can effectively manage products and talent in such sectors. She is acclaimed for her work on digital-media strategies, and frequently uses econometric modeling techniques to examine media-industry problems. Her work has been published in the Harvard Business Review, Marketing Science, the Journal of Marketing, and several other journals. She was named a Marketing Science Institute Young Scholar, and served on the editorial board of Marketing Science.

Professor Elberse has conducted case studies on dozens of entertainment companies, personalities, and other entities. These include record label A&M/Octone Records, cable operator Comcast, book publisher Grand Central Publishing, Broadway show Hamilton, online video provider Hulu, music streaming service Spotify, the campaign for Jay-Z's book Decoded by advertising agency Droga5, entertainment companies Marvel Enterprises, NBCUniversal and The Walt Disney Studios, nightlife business Marquee, the Metropolitan Opera, sports leagues MLB and the NFL, MRC's television series House of Cards, Shonda Rhimes' production company ShondaLand and Jason Blum's Blumhouse Productions, soccer clubs FC Barcelona, Boca Juniors, and Real Madrid, the ABN AMRO World Tennis Tournament, World Wrestling Entertainment, soccer coach Sir Alex Ferguson, Vogue magazine, fashion house Burberry, sports apparel brand Nike, and superstars Beyoncé, Lady Gaga, LeBron James, Dwayne 'The Rock' Johnson, Maria Sharapova, and Dwyane Wade. Several of these case studies are described in her bestselling first book, Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment, which Amazon named one of its Best Books of 2013.

Prior to joining Harvard Business School, professor Elberse was a Visiting Fellow at The Wharton School, University of Pennsylvania. She holds a PhD from London Business School, an MA in Communication from the Annenberg School for Communication, University of Southern California, and an MA in Communication Science from the University of Amsterdam (cum laude). A native of The Netherlands but now an American citizen, she was awarded a Netherland-America Foundation/Fulbright Fellowship.

Professor Elberse is one of the youngest female professors to have been promoted to full professor with tenure in Harvard Business School's history.

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Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment

Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment

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  • HOW TO BOOK Anita Elberse?

    Our booking agents have successfully helped clients around the world secure talent like Anita Elberse for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Anita Elberse, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Anita Elberse or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Anita Elberse?

    Booking fees for Anita Elberse, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Anita Elberse, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Anita Elberse?

    All American Entertainment has successfully secured celebrity talent like Anita Elberse for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Anita Elberse for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Anita Elberse or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Anita Elberse or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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Anita Elberse

Lincoln Filene Professor of Business Administration at the Harvard Business School

Travels From:
Boston, MA, USA
Speaking Fee:

Anita Elberse Biography

Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.

Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after courses in the School’s curriculum, and chairs a short executive education program, also named "The Business of Entertainment, Media, and Sports." She chairs a semester-long mentoring program, "Crossover Into Business," that is specifically designed for professional athletes. She further leads the Summer Venture in Management Program for college students from minority backgrounds. Poets & Quants named her one of the world's best business school professors under the age of 40, and she has received teaching awards on multiple occasions from both the Harvard Business School and its students, including the Charles M. Williams Award for excellence in teaching, "Best of EC Year" honors (for top faculty teaching in the Elective Curriculum), and the Faculty Teaching Award. In 2016, she won the "Outstanding Case Teacher" award in The Case Centre's worldwide competition, also known as "business education's Oscars."

In her research, Professor Elberse primarily aims to understand what drives the success of products in the entertainment, media, sports, and other creative industries, and how firms can effectively manage products and talent in such sectors. She is acclaimed for her work on digital-media strategies, and frequently uses econometric modeling techniques to examine media-industry problems. Her work has been published in the Harvard Business Review, Marketing Science, the Journal of Marketing, and several other journals. She was named a Marketing Science Institute Young Scholar, and served on the editorial board of Marketing Science.

Professor Elberse has conducted case studies on dozens of entertainment companies, personalities, and other entities. These include record label A&M/Octone Records, cable operator Comcast, book publisher Grand Central Publishing, Broadway show Hamilton, online video provider Hulu, music streaming service Spotify, the campaign for Jay-Z's book Decoded by advertising agency Droga5, entertainment companies Marvel Enterprises, NBCUniversal and The Walt Disney Studios, nightlife business Marquee, the Metropolitan Opera, sports leagues MLB and the NFL, MRC's television series House of Cards, Shonda Rhimes' production company ShondaLand and Jason Blum's Blumhouse Productions, soccer clubs FC Barcelona, Boca Juniors, and Real Madrid, the ABN AMRO World Tennis Tournament, World Wrestling Entertainment, soccer coach Sir Alex Ferguson, Vogue magazine, fashion house Burberry, sports apparel brand Nike, and superstars Beyoncé, Lady Gaga, LeBron James, Dwayne 'The Rock' Johnson, Maria Sharapova, and Dwyane Wade. Several of these case studies are described in her bestselling first book, Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment, which Amazon named one of its Best Books of 2013.

Prior to joining Harvard Business School, professor Elberse was a Visiting Fellow at The Wharton School, University of Pennsylvania. She holds a PhD from London Business School, an MA in Communication from the Annenberg School for Communication, University of Southern California, and an MA in Communication Science from the University of Amsterdam (cum laude). A native of The Netherlands but now an American citizen, she was awarded a Netherland-America Foundation/Fulbright Fellowship.

Professor Elberse is one of the youngest female professors to have been promoted to full professor with tenure in Harvard Business School's history.

Anita Elberse Videos

  • The Business of Entertainment, Media, and Sports -- The 2018 ...
    Oct 24, 2018 ... No, seriously...the way the filmmaker told the story of what it's like to be apart of Anita Elberse class and the guests that...
  • The Business of Entertainment, Media, and Sports -- The 2017 ...
    Oct 18, 2017 ... The Business of Entertainment, Media, and Sports -- The 2017 Edition. Anita Elberse. Loading... Unsubscribe from Anita Elberse?...

Anita Elberse Books

FAQs on booking Anita Elberse

  • How to book Anita Elberse?

    Our booking agents have successfully helped clients around the world secure talent like Anita Elberse for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Anita Elberse, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Anita Elberse or any other celebrity of your choice.
  • How much does it cost to book Anita Elberse?

    Booking fees for Anita Elberse, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Anita Elberse, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Anita Elberse?

    All American Entertainment has successfully secured celebrity talent like Anita Elberse for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Anita Elberse for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Anita Elberse or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Anita Elberse or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Anita Elberse is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Anita Elberse for your event is $30,000 - $50,000. Anita Elberse generally travels from Boston, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Youngme Moon, Nitin Nohria, Rosabeth Moss Kanter, Robert Eccles and William R. Kerr. Contact All American Speakers for ratings, reviews, videos and information on scheduling Anita Elberse for an upcoming event.

Anita Elberse Speaker Videos

  • The Business of Entertainment, Media, and Sports -- The 2018 ...
    Oct 24, 2018 ... No, seriously...the way the filmmaker told the story of what it's like to be apart of Anita Elberse class and the guests that contributed all the way ...
    The Business of Entertainment, Media, and Sports -- The 2017 ...
    Oct 18, 2017 ... The Business of Entertainment, Media, and Sports -- The 2017 Edition. Anita Elberse. Loading... Unsubscribe from Anita Elberse? Cancel

Anita Elberse News

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Speakers Similar to Anita Elberse

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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