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Aron Pilhofer

​Executive Editor (Digital) and interim Chief Digital Officer ​ The Guardian United Kingdom

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Aron Pilhofer Biography

Aron Pilhofer is the newly appointed executive director of digital for The Guardian newspaper (see my article on i-Docs.org about his vision for Guardian Visuals). Before coming to the UK, Pilhofer was the New York Times’ associate managing editor for digital strategy. He is the guy that commissioned Snow Fall (proving the world that big newspapers were ready to invest in rich media factual narratives) and he is also a convinced believer that listening to the user is an essential skill for a digital storyteller – including journalists!

I first met Pilhofer a year ago at MozFest 2013 while he was leading a workshop with Knight Lab’s Miranda Mulligan on “incorporating design thinking into storytelling”, I then met him again in July 2014 teaching journalists about data journalism at The CIJ Investigative Journalism Conference, and we bumped into each other at MozFest 2014, while we were both participating to a workshop on how newspapers can engage with their readership through social media… Pilhofer is a man that works on the ground: he believes in educating journalists so that they adapt to the medium of the 21st century. His mission is to change the way journalists understand their role: as he says in this interview “you really have to start from the point of view of the readers and then work backwards – even if this is not part of the culture of most newspapers”.

I think Pilhofer’s point of view is particularly relevant to the UX Series. Digital journalists are digital storytellers. Even when their output is not something that we will call an i-doc, they still have to combine factual narrative and digital media. They have to combine their desire to tell a story with the desire of what their audience wants to know about it. Here is where user testing and user centered design comes in.

Pilhofer’s aim is to create a new breed of digital journalists and the fact that an established newspaper such as The Guardian wants this change in its newsroom says a lot about the future of factual storytelling…. When the giants start moving, the world spins faster!

NB: Find here the link to the SchoolBook project that is mentioned in the interview. SchoolBook is a site dedicated to news, data and conversation about schools in New York City.

FAQs
  • HOW TO BOOK Aron Pilhofer?

    Our booking agents have successfully helped clients around the world secure talent like Aron Pilhofer for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Aron Pilhofer, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Aron Pilhofer or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Aron Pilhofer?

    Speaking fees for Aron Pilhofer, or any other keynote speakers and celebrities, are determined based on a number of factors and may change without notice. The amount that Aron Pilhofer charges to speak often varies according to the circumstances, including their schedule, market conditions, length of presentation, and the location of the event. The speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Aron Pilhofer, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Aron Pilhofer?

    All American Entertainment has successfully secured celebrity talent like Aron Pilhofer for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Aron Pilhofer for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Aron Pilhofer or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Aron Pilhofer or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

​Executive Editor (Digital) and interim Chief Digital Officer ​ The Guardian United Kingdom

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Aron Pilhofer Biography

Aron Pilhofer is the newly appointed executive director of digital for The Guardian newspaper (see my article on i-Docs.org about his vision for Guardian Visuals). Before coming to the UK, Pilhofer was the New York Times’ associate managing editor for digital strategy. He is the guy that commissioned Snow Fall (proving the world that big newspapers were ready to invest in rich media factual narratives) and he is also a convinced believer that listening to the user is an essential skill for a digital storyteller – including journalists!

I first met Pilhofer a year ago at MozFest 2013 while he was leading a workshop with Knight Lab’s Miranda Mulligan on “incorporating design thinking into storytelling”, I then met him again in July 2014 teaching journalists about data journalism at The CIJ Investigative Journalism Conference, and we bumped into each other at MozFest 2014, while we were both participating to a workshop on how newspapers can engage with their readership through social media… Pilhofer is a man that works on the ground: he believes in educating journalists so that they adapt to the medium of the 21st century. His mission is to change the way journalists understand their role: as he says in this interview “you really have to start from the point of view of the readers and then work backwards – even if this is not part of the culture of most newspapers”.

I think Pilhofer’s point of view is particularly relevant to the UX Series. Digital journalists are digital storytellers. Even when their output is not something that we will call an i-doc, they still have to combine factual narrative and digital media. They have to combine their desire to tell a story with the desire of what their audience wants to know about it. Here is where user testing and user centered design comes in.

Pilhofer’s aim is to create a new breed of digital journalists and the fact that an established newspaper such as The Guardian wants this change in its newsroom says a lot about the future of factual storytelling…. When the giants start moving, the world spins faster!

NB: Find here the link to the SchoolBook project that is mentioned in the interview. SchoolBook is a site dedicated to news, data and conversation about schools in New York City.

FAQs on booking Aron Pilhofer

  • How to book Aron Pilhofer?

    Our booking agents have successfully helped clients around the world secure talent like Aron Pilhofer for both live and virtual events for over 20 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Aron Pilhofer, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Aron Pilhofer or any other celebrity of your choice.
  • How much does it cost to book Aron Pilhofer?

    Speaking fees for Aron Pilhofer, or any other keynote speakers and celebrities, are determined based on a number of factors and may change without notice. The amount that Aron Pilhofer charges to speak often varies according to the circumstances, including their schedule, market conditions, length of presentation, and the location of the event. The speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Aron Pilhofer, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Aron Pilhofer?

    All American Entertainment has successfully secured celebrity talent like Aron Pilhofer for clients worldwide for more than 20 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Aron Pilhofer for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Aron Pilhofer or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Aron Pilhofer or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Aron Pilhofer is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Aron Pilhofer for your event is available upon request. Aron Pilhofer generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Libby Gill, Cynthia Choi, Spirit Tawfiq, Daniel Alarcón and Gitanjali Rao. Contact All American Speakers for ratings, reviews, videos and information on scheduling Aron Pilhofer for an upcoming live or virtual event.

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Speakers Similar to Aron Pilhofer

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

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