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Amit Singh

President, Google for Work Google US

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 Amit Singh Biography

NEW DELHI: Google's enterprise business head Amit Singh believes cloud computing will win because of security and not in spite of it, as he spearheads the division at the American Internet-related services and products company that aims to bring the ease of working with Google apps and services to the workplace.

"Indian users far surpass mobile usage in many other markets. Bringing Android to work is supportive of that strategy," said Singh, who is the president of the company's enterprise business, called Google for Work.

The company began focusing on the Indian market three-four years ago, beginning with Google apps such as Gmail and Drive, and moved to small businesses to make it affordable for them, Singh told ET in an interview.

He added that Google expects to "at least double" its business in the country every year.

As many as 600 organisations with over 10,000 employees are now using Google's first party, paid services such as Gmail, said Singh, an Oracle veteran who worked with the company for 20 years before joining Google in 2010.

The fast pace of adoption of cloud in the five years since he has been at the helm left him surprised, he added.

As businesses around the world look to go digital, and increasingly adopt cloud technology, Google sees an opportunity to expand into a market dominated by mobile users who prefer the Android platform.

The growth of the start-up ecosystem in India has also worked to Google for Work's advantage. "While India started later because it was risk averse, the curve is much faster. (There's) start-up energy, people are genuinely excited about building new models with technology," he said.

The platform is simple to use - Google for Work can be deployed across Android devices from different manufacturers and exists as a work container separate from the user's personal use apps and services. The company also sees that as a big differentiator compared to Microsoft Office 365, which is its biggest competitor in the first party services arena.

"Microsoft is entering a new space; they're a great desktop-centric company. As you move to mobile first, cloud first, they're not either of those things yet. They are investing a fair bit, but their product is truly yet to become that," he said.

He conceded, though, that Microsoft has an advantage in having a channel partner system built over the years, which helps the company reach out in larger numbers to small and medium businesses (SMB), a market Google is looking to tap.

"We are looking at both SMB and larger enterprises as cloud acceptability in India goes up. With India pricing going down, we are creating awareness in tier 2, tier 3 cities...that Google is available as an alternative," said Singh.

Google for Work has a dedicated sales force which includes sales, marketing, support and operations functions. It has signed on customers such as Hero Motors, Royal Enfield, Housing.com, Bombay Dyeing, CNS Wholesale and Welspun. In the United States, it counts big retailers such as Target and Costco among its customers.

In October last year, Google for Work announced a partnership with consultancy PwC, a relationship Singh considers a big win for the business. "They tested every little piece of every little thing. They're one of the most conservative companies in the world. They are auditors and they have their client data with Google," said Singh, adding that this trust comes from Google's capability to provide a secure environment in the cloud.

He credits the move by big companies to move to the cloud to the understanding that they need to respond to competitive treats through innovation and increasingly fast-paced adoption of new technology.

"Digital business transformation is among the top one or two things (on the minds of big enterprises). They see these start-ups coming to eat their lunch...They get that they need to become a digitally mature business," said Singh.

Among the challenges that Singh hopes to address in India is that of building a partner ecosystem, and competition from companies including Microsoft and Amazon. "We have to bring people who can help people in that transition, that's where companies like PwC come in," he added.

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FAQs
  • HOW TO BOOK Amit Singh?

    Our booking agents have successfully helped clients around the world secure talent like Amit Singh for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Amit Singh, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Amit Singh or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Amit Singh?

    Booking fees for Amit Singh, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Amit Singh, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Amit Singh?

    All American Entertainment has successfully secured celebrity talent like Amit Singh for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Amit Singh for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Amit Singh or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Amit Singh or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Amit Singh

President, Google for Work Google US

Speaking Fee:

Amit Singh Biography

NEW DELHI: Google's enterprise business head Amit Singh believes cloud computing will win because of security and not in spite of it, as he spearheads the division at the American Internet-related services and products company that aims to bring the ease of working with Google apps and services to the workplace.

"Indian users far surpass mobile usage in many other markets. Bringing Android to work is supportive of that strategy," said Singh, who is the president of the company's enterprise business, called Google for Work.

The company began focusing on the Indian market three-four years ago, beginning with Google apps such as Gmail and Drive, and moved to small businesses to make it affordable for them, Singh told ET in an interview.

He added that Google expects to "at least double" its business in the country every year.

As many as 600 organisations with over 10,000 employees are now using Google's first party, paid services such as Gmail, said Singh, an Oracle veteran who worked with the company for 20 years before joining Google in 2010.

The fast pace of adoption of cloud in the five years since he has been at the helm left him surprised, he added.

As businesses around the world look to go digital, and increasingly adopt cloud technology, Google sees an opportunity to expand into a market dominated by mobile users who prefer the Android platform.

The growth of the start-up ecosystem in India has also worked to Google for Work's advantage. "While India started later because it was risk averse, the curve is much faster. (There's) start-up energy, people are genuinely excited about building new models with technology," he said.

The platform is simple to use - Google for Work can be deployed across Android devices from different manufacturers and exists as a work container separate from the user's personal use apps and services. The company also sees that as a big differentiator compared to Microsoft Office 365, which is its biggest competitor in the first party services arena.

"Microsoft is entering a new space; they're a great desktop-centric company. As you move to mobile first, cloud first, they're not either of those things yet. They are investing a fair bit, but their product is truly yet to become that," he said.

He conceded, though, that Microsoft has an advantage in having a channel partner system built over the years, which helps the company reach out in larger numbers to small and medium businesses (SMB), a market Google is looking to tap.

"We are looking at both SMB and larger enterprises as cloud acceptability in India goes up. With India pricing going down, we are creating awareness in tier 2, tier 3 cities...that Google is available as an alternative," said Singh.

Google for Work has a dedicated sales force which includes sales, marketing, support and operations functions. It has signed on customers such as Hero Motors, Royal Enfield, Housing.com, Bombay Dyeing, CNS Wholesale and Welspun. In the United States, it counts big retailers such as Target and Costco among its customers.

In October last year, Google for Work announced a partnership with consultancy PwC, a relationship Singh considers a big win for the business. "They tested every little piece of every little thing. They're one of the most conservative companies in the world. They are auditors and they have their client data with Google," said Singh, adding that this trust comes from Google's capability to provide a secure environment in the cloud.

He credits the move by big companies to move to the cloud to the understanding that they need to respond to competitive treats through innovation and increasingly fast-paced adoption of new technology.

"Digital business transformation is among the top one or two things (on the minds of big enterprises). They see these start-ups coming to eat their lunch...They get that they need to become a digitally mature business," said Singh.

Among the challenges that Singh hopes to address in India is that of building a partner ecosystem, and competition from companies including Microsoft and Amazon. "We have to bring people who can help people in that transition, that's where companies like PwC come in," he added.

FAQs on booking Amit Singh

  • How to book Amit Singh?

    Our booking agents have successfully helped clients around the world secure talent like Amit Singh for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Amit Singh, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Amit Singh or any other celebrity of your choice.
  • How much does it cost to book Amit Singh?

    Booking fees for Amit Singh, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Amit Singh, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Amit Singh?

    All American Entertainment has successfully secured celebrity talent like Amit Singh for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Amit Singh for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Amit Singh or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Amit Singh or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Amit Singh is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Amit Singh for your event is available upon request. Amit Singh generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Neil Costigan, Rob Hennelly, Will Hayward, Jens Riegelsberger and Evgeny Cheresnev. Contact All American Speakers for ratings, reviews, videos and information on scheduling Amit Singh for an upcoming event.

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Speakers Similar to Amit Singh

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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