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Beth Hirschhorn

Adjunct Assistant Professor of Marketing

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 Beth Hirschhorn Biography

Beth Hirschhorn leads marketing worldwide for the $2 billion diversified education company operating in over 200 countries. She is charged with building a premium global brand and advancing Kaplan’s digital and customer experience capabilities. Hirschhorn is a member of Kaplan’s Executive Team and serves on the Investment and Capital Allocation Committees.

As Kaplan’s first-ever Chief Marketing Officer, Hirschhorn led a complex and comprehensive brand positioning initiative, integrating decision-grade quantitative consumer research conducted in nine countries and across 17 business segments. The result is a distinctive and unified strategic positioning: Through innovative learning experiences delivering real-world value, Kaplan gives people an edge in a competitive world and encourages them to invest in their ambition.

As an Adjunct Professor of Marketing at NYU’s Stern School of Business, Hirschhorn delivers the course she authored: Marketing Strategies for the Service Economy. Her modern-day curriculum focuses on the unique characteristics of services businesses compared to packaged goods or manufacturing businesses and the tactics required to drive customer and shareholder value. She encourages her student marketers (many of whom become mentees) to shift their resources and mindsets from an acquisition-only orientation to being retention and lifetime-value focused. For the past twenty years, she has been an Ambassador for the Cornell Alumni Admissions Network, meeting one-on-one with high school students and putting a human face on the college admissions process.

Hirschhorn is a member of the Women’s Forum of New York, the premier women’s organization comprised of the highest women achievers across all industry sectors. Through this organization’s international arm, she combines her expertise in Sports Marketing with her commitment to supporting women’s careers by mentoring a professional athlete as she transitions from sports to her next career.

Prior to joining Kaplan, Hirschhorn was Executive Vice President and Chief Marketing Officer of MetLife, Inc. and a member of its executive group. She led several major initiatives for the company that dramatically improved the customer experience and strengthened MetLife’s reach and market share. These included a reinvention of the life insurance buying experience with a patent-pending underwriting process and expanded web and phone distribution, as well as a multi-year transformation of MetLife’s marketing mix from traditional channels to industry-leading digital, sports and entertainment marketing. Hallmarks of this include the acquisition of naming rights for MetLife Stadium – home of New York’s Jets and Giants and SuperBowl XLVIII – as well as the reinvigoration and expansion of MetLife’s advertising and blimp marketing programs internationally. These are among the reasons Sports Business Journal recognized Hirschhorn as a “Game Changer” among a select vanguard of women executives leading change in the sports industry.

Hirschhorn arrived at MetLife in 2002 from JPMorgan Chase to lead an expansion of its Institutional Retirement & Savings division. In this role, she developed and managed a broad range of income and retirement products for companies in need of quality products and employee benefits programs. She served on MetLife’s pension policy committee, and was responsible for thought leadership and harnessing the company’s public relations activities and public policy advocacy.

At JPMorgan Chase, Hirschhorn was the Senior Vice President leading its consumer financial services marketing unit. Her P&L responsibilities encompassed all fee and net interest income generated by the retail product portfolio. She established a new product development function and re-vamped pricing and rate setting activities in managing the bank’s $60 billion deposit portfolio and proprietary money market funds.

Hirschhorn’s experience as a Board Director began with her service on the board of Maestro International, the online debit network now owned by MasterCard. She served a three-year term on the board of Hyatt Legal Services, a MetLife subsidiary. For over a decade, Hirschhorn was an Advisory Board member at the Wharton School of the University of Pennsylvania’s Pension Research Council. The Pension Research Council supports scholarly research, teaching and outreach on global aging, successful retirement, and public and private pensions and disseminates research findings to international audiences of academics and policy-makers. Hirschhorn was a Director for two full terms – and also the Chairperson - of LL Global, the parent of insurance industry trade groups LIMRA International and LOMA.

Recent honors include being named Financial Communications Society’s Marketer of the Year and Working Mother of the Year; she also sits on Crain’s 40 Under 40 list. Television appearances include interviews on ESPN, CNN, MSNBC, Fox Business News, PBS, and as a panelist on The McLaughlin Group while print and online coverage includes Forbes, New York Times, Wall Street Journal, USA Today, Dallas Morning News, Miami Sun Sentinel, and Fortune. She earned a Bachelor of Science degree from Cornell University and an M.B.A. from New York University’s Stern School of Business.

FAQs
  • HOW TO BOOK Beth Hirschhorn?

    Our booking agents have successfully helped clients around the world secure talent like Beth Hirschhorn for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Beth Hirschhorn, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Beth Hirschhorn or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Beth Hirschhorn?

    Booking fees for Beth Hirschhorn, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Beth Hirschhorn, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Beth Hirschhorn?

    All American Entertainment has successfully secured celebrity talent like Beth Hirschhorn for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Beth Hirschhorn for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Beth Hirschhorn or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Beth Hirschhorn or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

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Beth Hirschhorn

Adjunct Assistant Professor of Marketing

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Beth Hirschhorn Biography

Beth Hirschhorn leads marketing worldwide for the $2 billion diversified education company operating in over 200 countries. She is charged with building a premium global brand and advancing Kaplan’s digital and customer experience capabilities. Hirschhorn is a member of Kaplan’s Executive Team and serves on the Investment and Capital Allocation Committees.

As Kaplan’s first-ever Chief Marketing Officer, Hirschhorn led a complex and comprehensive brand positioning initiative, integrating decision-grade quantitative consumer research conducted in nine countries and across 17 business segments. The result is a distinctive and unified strategic positioning: Through innovative learning experiences delivering real-world value, Kaplan gives people an edge in a competitive world and encourages them to invest in their ambition.

As an Adjunct Professor of Marketing at NYU’s Stern School of Business, Hirschhorn delivers the course she authored: Marketing Strategies for the Service Economy. Her modern-day curriculum focuses on the unique characteristics of services businesses compared to packaged goods or manufacturing businesses and the tactics required to drive customer and shareholder value. She encourages her student marketers (many of whom become mentees) to shift their resources and mindsets from an acquisition-only orientation to being retention and lifetime-value focused. For the past twenty years, she has been an Ambassador for the Cornell Alumni Admissions Network, meeting one-on-one with high school students and putting a human face on the college admissions process.

Hirschhorn is a member of the Women’s Forum of New York, the premier women’s organization comprised of the highest women achievers across all industry sectors. Through this organization’s international arm, she combines her expertise in Sports Marketing with her commitment to supporting women’s careers by mentoring a professional athlete as she transitions from sports to her next career.

Prior to joining Kaplan, Hirschhorn was Executive Vice President and Chief Marketing Officer of MetLife, Inc. and a member of its executive group. She led several major initiatives for the company that dramatically improved the customer experience and strengthened MetLife’s reach and market share. These included a reinvention of the life insurance buying experience with a patent-pending underwriting process and expanded web and phone distribution, as well as a multi-year transformation of MetLife’s marketing mix from traditional channels to industry-leading digital, sports and entertainment marketing. Hallmarks of this include the acquisition of naming rights for MetLife Stadium – home of New York’s Jets and Giants and SuperBowl XLVIII – as well as the reinvigoration and expansion of MetLife’s advertising and blimp marketing programs internationally. These are among the reasons Sports Business Journal recognized Hirschhorn as a “Game Changer” among a select vanguard of women executives leading change in the sports industry.

Hirschhorn arrived at MetLife in 2002 from JPMorgan Chase to lead an expansion of its Institutional Retirement & Savings division. In this role, she developed and managed a broad range of income and retirement products for companies in need of quality products and employee benefits programs. She served on MetLife’s pension policy committee, and was responsible for thought leadership and harnessing the company’s public relations activities and public policy advocacy.

At JPMorgan Chase, Hirschhorn was the Senior Vice President leading its consumer financial services marketing unit. Her P&L responsibilities encompassed all fee and net interest income generated by the retail product portfolio. She established a new product development function and re-vamped pricing and rate setting activities in managing the bank’s $60 billion deposit portfolio and proprietary money market funds.

Hirschhorn’s experience as a Board Director began with her service on the board of Maestro International, the online debit network now owned by MasterCard. She served a three-year term on the board of Hyatt Legal Services, a MetLife subsidiary. For over a decade, Hirschhorn was an Advisory Board member at the Wharton School of the University of Pennsylvania’s Pension Research Council. The Pension Research Council supports scholarly research, teaching and outreach on global aging, successful retirement, and public and private pensions and disseminates research findings to international audiences of academics and policy-makers. Hirschhorn was a Director for two full terms – and also the Chairperson - of LL Global, the parent of insurance industry trade groups LIMRA International and LOMA.

Recent honors include being named Financial Communications Society’s Marketer of the Year and Working Mother of the Year; she also sits on Crain’s 40 Under 40 list. Television appearances include interviews on ESPN, CNN, MSNBC, Fox Business News, PBS, and as a panelist on The McLaughlin Group while print and online coverage includes Forbes, New York Times, Wall Street Journal, USA Today, Dallas Morning News, Miami Sun Sentinel, and Fortune. She earned a Bachelor of Science degree from Cornell University and an M.B.A. from New York University’s Stern School of Business.

FAQs on booking Beth Hirschhorn

  • How to book Beth Hirschhorn?

    Our booking agents have successfully helped clients around the world secure talent like Beth Hirschhorn for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Beth Hirschhorn, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Beth Hirschhorn or any other celebrity of your choice.
  • How much does it cost to book Beth Hirschhorn?

    Booking fees for Beth Hirschhorn, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Beth Hirschhorn, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Beth Hirschhorn?

    All American Entertainment has successfully secured celebrity talent like Beth Hirschhorn for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Beth Hirschhorn for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Beth Hirschhorn or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Beth Hirschhorn or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Beth Hirschhorn is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Beth Hirschhorn for your event is available upon request. Beth Hirschhorn generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Peter Northouse, Fiona M. Scott Morton, Michele Tertilt, Peter Jaworski and J.D.Schramm. Contact All American Speakers for ratings, reviews, videos and information on scheduling Beth Hirschhorn for an upcoming live or virtual event.

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Speakers Similar to Beth Hirschhorn

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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