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Bea Perez

Senior Vice President and Chief Communications, Public Affairs, Sustainability and Marketing Assets Officer, Coca-Cola Company

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 Bea Perez Biography

Beatriz “Bea” Perez is the SVP and Chief Communications, Public Affairs, Sustainability and Marketing Assets Officer for The Coca-Cola Company. Bea leads an integrated team across public affairs and communications, sustainability and marketing assets to support the company’s new growth model and path to become a total beverage company. In this role, Bea aligns a diverse portfolio of work against critical business objectives to support brands, communities, consumers and partners worldwide. She continues to oversee the company’s sports and entertainment assets, including iconic partnerships with Olympics, Special Olympics and FIFA. Bea will continue to lead strategic and operational efforts for the company’s Retail, Licensing and Attractions portfolio of assets.

Since 2011, Bea served as The Coca-Cola Company’s first Chief Sustainability Officer, where she developed and led progress against comprehensive global sustainability commitments with a focus on water stewardship and women’s economic empowerment. She advanced a global sustainability strategy designed to help grow the business while making a lasting positive difference for consumers, communities and the environment.

Prior to leading the company’s sustainability efforts, Bea served as Chief Marketing Officer (CMO) for Coca-Cola North America, where she built brands by developing some of the company’s most historic relationships, including American Idol and NASCAR. She began her career at The Coca-Cola Company in 1996 and held various roles in brand management and field operations before becoming CMO.

Among Bea’s recognitions are membership in the American Advertising Hall of Achievement and the Sports Business Journal’s Hall of Fame. The Association of Latino Professionals for America (ALPFA) named Bea to its 2017 50 Most Powerful Latinas ranking. She has been recognized as a “Conservation Trailblazer” by The Trust for the Public Land. She was on Hispanic Executive magazine’s list of Top 10 Leaders, and she was featured as one of the “25 Most Powerful Latinas” on CNN and in People en Español.

Bea is a strong advocate for community service, serving on various boards including The Coca-Cola Foundation, the company’s global philanthropic arm. She also serves on the corporate boards for Primerica and Grainger. She holds a Bachelor of Science degree in Marketing from the University of Maryland.

Videos
News
  • How She Leads: Coca-Cola's Beatriz Perez

    How She Leads is a regular feature on GreenBiz.com that spotlights the career paths of women who have moved into influential roles in sustainable business. In this edition, Maya Albanese interviews Bea Perez, who in July 2011 became the first-ever Chief Sustainability Officer (CSO) of The Coca-Cola Company...

FAQs
  • HOW TO BOOK Bea Perez?

    Our booking agents have successfully helped clients around the world secure talent like Bea Perez for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Bea Perez, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Bea Perez or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Bea Perez?

    Booking fees for Bea Perez, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Bea Perez, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Bea Perez?

    All American Entertainment has successfully secured celebrity talent like Bea Perez for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Bea Perez for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Bea Perez or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Bea Perez or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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During normal business hours, we respond to most inquiries within 4 hours.

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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Bea Perez

Senior Vice President and Chief Communications, Public Affairs, Sustainability and Marketing Assets Officer, Coca-Cola Company

Travels From:
Atlanta, GA, USA
Speaking Fee:
Live Event: $20,000 - $30,000  
Virtual Event: Please Contact

Bea Perez Biography

Beatriz “Bea” Perez is the SVP and Chief Communications, Public Affairs, Sustainability and Marketing Assets Officer for The Coca-Cola Company. Bea leads an integrated team across public affairs and communications, sustainability and marketing assets to support the company’s new growth model and path to become a total beverage company. In this role, Bea aligns a diverse portfolio of work against critical business objectives to support brands, communities, consumers and partners worldwide. She continues to oversee the company’s sports and entertainment assets, including iconic partnerships with Olympics, Special Olympics and FIFA. Bea will continue to lead strategic and operational efforts for the company’s Retail, Licensing and Attractions portfolio of assets.

Since 2011, Bea served as The Coca-Cola Company’s first Chief Sustainability Officer, where she developed and led progress against comprehensive global sustainability commitments with a focus on water stewardship and women’s economic empowerment. She advanced a global sustainability strategy designed to help grow the business while making a lasting positive difference for consumers, communities and the environment.

Prior to leading the company’s sustainability efforts, Bea served as Chief Marketing Officer (CMO) for Coca-Cola North America, where she built brands by developing some of the company’s most historic relationships, including American Idol and NASCAR. She began her career at The Coca-Cola Company in 1996 and held various roles in brand management and field operations before becoming CMO.

Among Bea’s recognitions are membership in the American Advertising Hall of Achievement and the Sports Business Journal’s Hall of Fame. The Association of Latino Professionals for America (ALPFA) named Bea to its 2017 50 Most Powerful Latinas ranking. She has been recognized as a “Conservation Trailblazer” by The Trust for the Public Land. She was on Hispanic Executive magazine’s list of Top 10 Leaders, and she was featured as one of the “25 Most Powerful Latinas” on CNN and in People en Español.

Bea is a strong advocate for community service, serving on various boards including The Coca-Cola Foundation, the company’s global philanthropic arm. She also serves on the corporate boards for Primerica and Grainger. She holds a Bachelor of Science degree in Marketing from the University of Maryland.

Bea Perez Videos

  • Coca-Cola and WWF Fireside Chat - Bea Perez and Carter Roberts ...
  • Shared Value Leadership Summit: Bea Perez, The Coca-Cola ...
  • Transition 2015: Bea Perez on Growth With Purpose - YouTube

Speaker Lists Featuring Bea Perez

FAQs on booking Bea Perez

  • How to book Bea Perez?

    Our booking agents have successfully helped clients around the world secure talent like Bea Perez for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Bea Perez, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Bea Perez or any other celebrity of your choice.
  • How much does it cost to book Bea Perez?

    Booking fees for Bea Perez, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Bea Perez, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Bea Perez?

    All American Entertainment has successfully secured celebrity talent like Bea Perez for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Bea Perez for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Bea Perez or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Bea Perez or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Bea Perez is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Bea Perez for your event is $20,000 - $30,000. Bea Perez generally travels from Atlanta, GA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Kate Brandt, Martin Eberhard, Brian S. Lee, Chris Castro and John Mackey. Contact All American Speakers for ratings, reviews, videos and information on scheduling Bea Perez for an upcoming live or virtual event.

Bea Perez Speaker Videos

  • Coca-Cola and WWF Fireside Chat - Bea Perez and Carter Roberts ...
    Shared Value Leadership Summit: Bea Perez, The Coca-Cola ...
  • Transition 2015: Bea Perez on Growth With Purpose - YouTube
    Aiming High 2014 - Bea Perez - YouTube
  • Bea Perez - How Do We Reduce & Monetize Food Waste?
    Nikesh Arora, Laura Desond, Beatriz Perez, Guy Oseary - US Zeitgeist 2010

Bea Perez News

  • How She Leads: Coca-Cola's Beatriz Perez

    How She Leads is a regular feature on GreenBiz.com that spotlights the career paths of women who have moved into influential roles in sustainable business. In this edition, Maya Albanese interviews Bea Perez, who in July 2011 became the first-ever Chief Sustainability Officer (CSO) of The Coca-Cola Company...

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Bea Perez

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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