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Nell Merlino

CEO & Founder, Count Me In.

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 Nell Merlino Biography

What makes you feel on top of your game? That’s a question Nell Merlino asks women who want to make a million dollars in business. She pushes women to figure out the answer and to use that self-knowledge to make themselves visible in the business world, which has no patience for the meek.

As the founder and CEO of Count Me In, the nation’s leading not-for-profit organization for women entrepreneurs, Merlino has been helping women reach their business goals since 1999. While there are more than a million men running businesses earning a million dollars a year in this country, seventy percent of women-owned businesses earn $50 thousand or less each year. Women who do better usually get stuck at the $250 thousand mark. Part of Merlino’s mission is to unravel the logic that creates that situation.

“Entrepreneurs are problem solvers,” she says. “That is one of the things that I am. And if you’re solving a problem for $250 thousand worth of customers, why not do it for a million dollar’s worth?”

Count Me In provides strategic and tactical advice for women who are hungry for the challenge of growing their businesses. But the biggest stumbling block for many women is the ingrained expectation that their next revelation will happen to them, instead of making it happen for themselves.

“They’re waiting to be struck by lightening, for someone who’s going to come along and make that happen,” Merlino says. “But we are responsible for what happens to us. It’s a hard thing for a lot of women to own because many of them are told to wait until they are chosen.”

Apparently, no one told Merlino to wait. As the daughter of an artist and a New Jersey State elected official, she learned two key things that have helped her to become a million-dollar woman: how to visualize and how to speak up for yourself. “I think the combination of art and politics in my background has made my career very interesting,” she says.

Success in business is not always about getting the money, Merlino says. That’s just a myth. “Once the business is together, it’s a lot easier to get the money,” she explains. “Women often think there’s more to it than there is. But it’s about stating what they see, figuring out how it can be solved, and not waiting for approval.”

As Count Me In extends its reach beyond the U.S., Merlino is finding that confidence is a key issue for women everywhere.

“It’s universal,” she says. “We need to recognize and reward women and make them visible. Women need somebody to say, ‘You’re on the right track.’ That’s my job. I see a lot in other women that they don’t necessarily see in themselves.”

Count Me In provides a kind of sisterhood that Merlino believes is “paramount” for women’s success in business. Women share an experience that’s helpful, learning from each other’s missteps and triumphs. And this sisterhood starts early. When Merlino created Take Our Daughters to Work Day for the Ms. Foundation for Women in 1993, she felt it would raise self-esteem in young girls by making visible what mothers do to support their families.

The girls also learned that women play by a different set of rules—and that’s OK.

“The initial way for women to achieve success was to learn how to play by the boys’ rules,” Merlino says. “But it does not serve us well to keep trying to figure out what their rules are. Because of who we are, it’s going to be different. Men wouldn’t know how to answer some of the questions women have because it’s not their experience.”

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News
  • Can This Founder Get Politicians To Listen To Women Business Owners?

    Nell Merlino is the mind behind Take Our Daughters and Sons to Work Day and Count Me In for Women’s Economic Independence, a not-for-profit provider of resources to help women expand microbusinesses into million-dollar companies. Now she’s taking on another big cause: Persuading presidential candidates and other political leaders to pay attention to women business owners. Most women-owned...

FAQs
  • HOW TO BOOK Nell Merlino?

    Our booking agents have successfully helped clients around the world secure talent like Nell Merlino for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Nell Merlino, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Nell Merlino or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Nell Merlino?

    Booking fees for Nell Merlino, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Nell Merlino, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Nell Merlino?

    All American Entertainment has successfully secured celebrity talent like Nell Merlino for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Nell Merlino for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Nell Merlino or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Nell Merlino or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Nell Merlino

CEO & Founder, Count Me In.

Speaking Fee:

Nell Merlino Biography

What makes you feel on top of your game? That’s a question Nell Merlino asks women who want to make a million dollars in business. She pushes women to figure out the answer and to use that self-knowledge to make themselves visible in the business world, which has no patience for the meek.

As the founder and CEO of Count Me In, the nation’s leading not-for-profit organization for women entrepreneurs, Merlino has been helping women reach their business goals since 1999. While there are more than a million men running businesses earning a million dollars a year in this country, seventy percent of women-owned businesses earn $50 thousand or less each year. Women who do better usually get stuck at the $250 thousand mark. Part of Merlino’s mission is to unravel the logic that creates that situation.

“Entrepreneurs are problem solvers,” she says. “That is one of the things that I am. And if you’re solving a problem for $250 thousand worth of customers, why not do it for a million dollar’s worth?”

Count Me In provides strategic and tactical advice for women who are hungry for the challenge of growing their businesses. But the biggest stumbling block for many women is the ingrained expectation that their next revelation will happen to them, instead of making it happen for themselves.

“They’re waiting to be struck by lightening, for someone who’s going to come along and make that happen,” Merlino says. “But we are responsible for what happens to us. It’s a hard thing for a lot of women to own because many of them are told to wait until they are chosen.”

Apparently, no one told Merlino to wait. As the daughter of an artist and a New Jersey State elected official, she learned two key things that have helped her to become a million-dollar woman: how to visualize and how to speak up for yourself. “I think the combination of art and politics in my background has made my career very interesting,” she says.

Success in business is not always about getting the money, Merlino says. That’s just a myth. “Once the business is together, it’s a lot easier to get the money,” she explains. “Women often think there’s more to it than there is. But it’s about stating what they see, figuring out how it can be solved, and not waiting for approval.”

As Count Me In extends its reach beyond the U.S., Merlino is finding that confidence is a key issue for women everywhere.

“It’s universal,” she says. “We need to recognize and reward women and make them visible. Women need somebody to say, ‘You’re on the right track.’ That’s my job. I see a lot in other women that they don’t necessarily see in themselves.”

Count Me In provides a kind of sisterhood that Merlino believes is “paramount” for women’s success in business. Women share an experience that’s helpful, learning from each other’s missteps and triumphs. And this sisterhood starts early. When Merlino created Take Our Daughters to Work Day for the Ms. Foundation for Women in 1993, she felt it would raise self-esteem in young girls by making visible what mothers do to support their families.

The girls also learned that women play by a different set of rules—and that’s OK.

“The initial way for women to achieve success was to learn how to play by the boys’ rules,” Merlino says. “But it does not serve us well to keep trying to figure out what their rules are. Because of who we are, it’s going to be different. Men wouldn’t know how to answer some of the questions women have because it’s not their experience.”

FAQs on booking Nell Merlino

  • How to book Nell Merlino?

    Our booking agents have successfully helped clients around the world secure talent like Nell Merlino for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Nell Merlino, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Nell Merlino or any other celebrity of your choice.
  • How much does it cost to book Nell Merlino?

    Booking fees for Nell Merlino, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Nell Merlino, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Nell Merlino?

    All American Entertainment has successfully secured celebrity talent like Nell Merlino for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Nell Merlino for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Nell Merlino or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Nell Merlino or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Nell Merlino is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Nell Merlino for your event is available upon request. Nell Merlino generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Edward M. Mazze, Jean-Pierre Jeannet, Angus Davis, Ntiedo Etuk and Irving Wladawsky-Berger. Contact All American Speakers for ratings, reviews, videos and information on scheduling Nell Merlino for an upcoming event.

Nell Merlino News

  • Can This Founder Get Politicians To Listen To Women Business Owners?

    Nell Merlino is the mind behind Take Our Daughters and Sons to Work Day and Count Me In for Women’s Economic Independence, a not-for-profit provider of resources to help women expand microbusinesses into million-dollar companies. Now she’s taking on another big cause: Persuading presidential candidates and other political leaders to pay attention to women business owners. Most women-owned...

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During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Nell Merlino

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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