Noel Capon is the R.C. Kopf Professor of International Marketing and past Chair of the Marketing Division, Columbia Business School. Educated primarily in Great Britain, Professor Capon earned B.Sc. and Ph.D. degrees in Chemistry from University College, London University. He also received degrees in Business Administration from Manchester (Dip. BA), Harvard (MBA), and Columbia Business School (Ph.D.). He currently also holds the position of Distinguished Visiting Professor at Manchester Business School in England.
Professor Capon served on the faculties of the UCLA Graduate School of Management and Harvard Business School before joining the Columbia Business School faculty in 1979. He has also served as a Visiting Professor at INSEAD, Fontainebleau, France, The Hong Kong University of Science and Technology (HKUST), and the China Europe International Business School (CEIBS), Shanghai, PRC.
Professor Capon contributes extensively to Columbia Business School's Executive Education. He is Director of the Managing Strategic Accounts and Strategic Pricing programs. He recently inaugurated the Global Account Manager Certification Program in conjunction with St. Gallen University in Switzerland. He teaches on the Columbia Senior Executive (CSEP), and Executive MBA (EMBA) programs. He founded and directs the Advanced Marketing Management Programme in conjunction with the Chinese European International Business School (CEIBS) in Shanghai. He also designs, directs and teaches in numerous custom programs for major corporations globally.
Professor Capon has published over 60 refereed articles and book chapters, and is editor for sections on Marketing, and Sales Management and Distribution, in the AMA Management Handbook (1994). He has published sixteen books: Corporate Strategic Planning, a major study of the planning practices of major U.S. manufacturing corporations (Columbia University Press 1988), The Marketing of Financial Services: A Book of Cases (Prentice-Hall 1992), Planning the Development of Builders, Leaders and Managers of Twenty First Century Business (Kluwer Academic Publishers 1996) on the curriculum review process at Columbia Business School, Why Some Firms Perform better than Others: Towards a More Integrative Explanation (Kluwer Academic Publishers 1996) on the underpinnings of superior corporate financial performance, The Asian Marketing Case Book (Prentice Hall 1999), Marketing Management in the 21st Century (Prentice Hall 2001), Marketing Management in the 21st Century (in Chinese, Shanghai Peoples Publishing 2001), Key Account Management and Planning (The Free Press 2001), Total Integrated Marketing (The Free Press, 2003), and Managing Global Accounts (Wessex 2008).
Most recently Professor Capon has published The Marketing Mavens (Crown Business 2007), two new textbooks, Managing Marketing in the 21st Century (Wessex 2007) and Capons Marketing Framework (Wessex 2009), and a companion marketing planning workbook, The Virgin Marketer (Wessex 2007). In an attempt to reduce the high cost of college textbooks, students can pay what they think its worth to read Managing Marketing in the 21st Century (U.S. and European editions) and Capons Marketing Framework online at www.axcesscapon.com.
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