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Britt Dougherty

Leads "Project Luna" at MillerCoors

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Britt Dougherty Biography

Britt Dougherty is taking beer marketing out of the male-dominated dark ages. She leads "Project Luna" at MillerCoors, which aims to remove sexism from the brewer's advertising. That means no more frat-boy jokes and no more barely clothed women pitching beer brands at bars. She articulated her views in March at a MillerCoors distributors meeting where she sought to debunk myths like "if we market to women, then we alienate men." Gender roles are flattening out and "men and women want similar things from brands," she said, according to a transcript. "We've been presenting an old-fashioned version of masculinity," she elaborated in an interview. The new version looks like Coors Light's new "Climb On" campaign, which spotlights men and women in equal measure on equal footing.

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  • HOW TO BOOK Britt Dougherty?

    Our booking agents have successfully helped clients around the world secure talent like Britt Dougherty for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Britt Dougherty, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Britt Dougherty or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Britt Dougherty?

    Booking fees for Britt Dougherty, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Britt Dougherty, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Britt Dougherty?

    All American Entertainment has successfully secured celebrity talent like Britt Dougherty for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Britt Dougherty for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Britt Dougherty or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Britt Dougherty or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

Leads "Project Luna" at MillerCoors

Travels From:
Chicago, IL, USA
Speaking Fee:

Britt Dougherty Biography

Britt Dougherty is taking beer marketing out of the male-dominated dark ages. She leads "Project Luna" at MillerCoors, which aims to remove sexism from the brewer's advertising. That means no more frat-boy jokes and no more barely clothed women pitching beer brands at bars. She articulated her views in March at a MillerCoors distributors meeting where she sought to debunk myths like "if we market to women, then we alienate men." Gender roles are flattening out and "men and women want similar things from brands," she said, according to a transcript. "We've been presenting an old-fashioned version of masculinity," she elaborated in an interview. The new version looks like Coors Light's new "Climb On" campaign, which spotlights men and women in equal measure on equal footing.

FAQs on booking Britt Dougherty

  • How to book Britt Dougherty?

    Our booking agents have successfully helped clients around the world secure talent like Britt Dougherty for both live and virtual events for over 20 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Britt Dougherty, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Britt Dougherty or any other celebrity of your choice.
  • How much does it cost to book Britt Dougherty?

    Booking fees for Britt Dougherty, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Britt Dougherty, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Britt Dougherty?

    All American Entertainment has successfully secured celebrity talent like Britt Dougherty for clients worldwide for more than 20 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Britt Dougherty for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Britt Dougherty or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Britt Dougherty or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Britt Dougherty is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Britt Dougherty for your event is available upon request. Britt Dougherty generally travels from Chicago, IL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Veronique Gabai-Pinsky, Jaime Schmidt, Sarah Beachler, Kris Miller and Bec Brideson. Contact All American Speakers for ratings, reviews, videos and information on scheduling Britt Dougherty for an upcoming live or virtual event.

Britt Dougherty News

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Speakers Similar to Britt Dougherty

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

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