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Britt Dougherty

Leads "Project Luna" at MillerCoors

Leads "Project Luna" at MillerCoors

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Chicago, IL, USA
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Britt Dougherty Biography

Britt Dougherty is taking beer marketing out of the male-dominated dark ages. She leads "Project Luna" at MillerCoors, which aims to remove sexism from the brewer's advertising. That means no more frat-boy jokes and no more barely clothed women pitching beer brands at bars. She articulated her views in March at a MillerCoors distributors meeting where she sought to debunk myths like "if we market to women, then we alienate men." Gender roles are flattening out and "men and women want similar things from brands," she said, according to a transcript. "We've been presenting an old-fashioned version of masculinity," she elaborated in an interview. The new version looks like Coors Light's new "Climb On" campaign, which spotlights men and women in equal measure on equal footing.

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    Our experienced booking agents have successfully helped clients around the world secure speakers like Britt Dougherty for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Britt Dougherty, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Britt Dougherty or any other speaker of your choice.
  • What are the speaker fees for Britt Dougherty

    Speaking fees for Britt Dougherty, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Britt Dougherty are for live events and for virtual events. For the most current speaking fee to hire Britt Dougherty, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Britt Dougherty speak about?

    Britt Dougherty is a keynote speaker and industry expert whose speaking topics include Sales, Marketing and Branding.
  • Where does Britt Dougherty travel from?

    Britt Dougherty generally travels from Chicago, IL, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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    AAE Speakers Bureau has successfully booked keynote speakers like Britt Dougherty for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Britt Dougherty for your next private or corporate function.
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Britt Dougherty is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Britt Dougherty for your event is available upon request. Britt Dougherty generally travels from Chicago, IL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Wanda Hope, Chelsea Moore, Meredith Verdone, Ruchi Sanghvi and Marian Lee. Contact All American Speakers for ratings, reviews, videos and information on scheduling Britt Dougherty for an upcoming live or virtual event.

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