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J. Scott Armstrong

Professor of Marketing, Wharton School of Business

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 J. Scott Armstrong Biography

Following Benjamin Franklin’s objectives for the University of Pennsylvania, Professor Armstrong strives to discover and disseminate useful knowledge. He uses experimental evidence to compare alternative reasonable hypotheses in order to identify improvements for management principles and techniques.

In April 2015, he was the subject of an Alain Elkann Interview on why his approach to research often leads to counterintuitive findings. To Armstrong’s knowledge, none of his counterintuitive findings have been found to be in error –so far.

Despite his contrarian findings. scholars often use Armstrong’s research. His Google Scholar Citations numbered over 22,000 as of July 2015, with an h-score of 57. In 1989, he was ranked 15th among marketing professors in the U.S. based on an index using peer ratings, citations, and publications (Kirkpatrick & Locke 1989). The Social Science Research Network’s measure of “impact on researchers” put him in the top 0.1% of roughly 250,000 authors listed on the site in July 2015.

Armstrong has been associated with many colleagues in developing and testing 73 useful findings for management (e.g., market-share objectives harm profits, formal planning improves profitability, mandatory disclaimers harm consumers, mandated programs for corporate social responsibility are detrimental, high salaries for CEOs harm stockholders, and peer review by scientific journals slows scientific development.). He developed and tested “Extrapolation-by-Waves” (the widely-used method to correct for nonresponse bias in surveys), the Forecasting Audit, the Seer-Sucker Theory, the Index Method, the Golden Rule of Forecasting, and the Persuasion Principles Index.

His research on forecasting climate change led to his bet with former Vice President Al Gore (see theclimatebet.com). He has testified before a U.S. Senate committee and a U.S. House Committee on issues related to global warming.

His papers and books are widely read. There are about 85,000 downloads of his papers per year from the Scholarly Commons alone. In addition, He is in the top 0.4% for annual downloads from the SSRN.

He is a co-founder of the Journal of Forecasting, the International Journal of Forecasting, the International Institute of Forecasters, the International Symposium on Forecasting, ForecastingPrinciples.com, and PollyVote.com. The latter has provided the most accurate forecasts for U.S. Presidential elections since its launch in the 2004 election. For more on his career in forecasting, see this Interview.

Armstrong authored Long-Range Forecasting, and the Principles of Forecasting Handbook. His book, Persuasive Advertising, published by Palgrave Macmillan in 2010, was a finalist for the American Marketing Association’s “Best Book in Marketing” in 2011. It is supported by his AdPrin.com, which received MERLOT’s 2004 award as the “Best Internet Site in Business Education.” Currently it is #1 of the 267 advertising sites covered by MERLOT.

A member of the Wharton Marketing Faculty since 1968, Professor Armstrong received his PhD in Management from Massachusetts Institute of Technology, his MS in Industrial Administration from Carnegie Mellon University, and BS and BA degrees in Industrial Engineering and Applied Science from Lehigh University.

He has had 24 international visiting appointments at 17 universities. These include 1.5 years at the Stockholm School of Economics between 1974-5, and one year at IMEDE (now IMD) in Lausanne, Switzerland during 1980-1. In addition, he has given over 110 invited lectures at universities in 28 countries outside the U.S.

In 1996, he was selected as one of the first six Honorary Fellows by the International Institute of Forecasters. In 2000, he was awarded the Distinguished Scholar Award by the Society for Marketing Advances. In 2010, he was listed as one of the “25 Most Famous College Professors Teaching Today.”

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  • HOW TO BOOK J. Scott Armstrong?

    Our booking agents have successfully helped clients around the world secure talent like J. Scott Armstrong for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for J. Scott Armstrong, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for J. Scott Armstrong or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK J. Scott Armstrong?

    Booking fees for J. Scott Armstrong, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire J. Scott Armstrong, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR J. Scott Armstrong?

    All American Entertainment has successfully secured celebrity talent like J. Scott Armstrong for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book J. Scott Armstrong for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent J. Scott Armstrong or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for J. Scott Armstrong or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

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J. Scott Armstrong

Professor of Marketing, Wharton School of Business

Speaking Fee:

J. Scott Armstrong Biography

Following Benjamin Franklin’s objectives for the University of Pennsylvania, Professor Armstrong strives to discover and disseminate useful knowledge. He uses experimental evidence to compare alternative reasonable hypotheses in order to identify improvements for management principles and techniques.

In April 2015, he was the subject of an Alain Elkann Interview on why his approach to research often leads to counterintuitive findings. To Armstrong’s knowledge, none of his counterintuitive findings have been found to be in error –so far.

Despite his contrarian findings. scholars often use Armstrong’s research. His Google Scholar Citations numbered over 22,000 as of July 2015, with an h-score of 57. In 1989, he was ranked 15th among marketing professors in the U.S. based on an index using peer ratings, citations, and publications (Kirkpatrick & Locke 1989). The Social Science Research Network’s measure of “impact on researchers” put him in the top 0.1% of roughly 250,000 authors listed on the site in July 2015.

Armstrong has been associated with many colleagues in developing and testing 73 useful findings for management (e.g., market-share objectives harm profits, formal planning improves profitability, mandatory disclaimers harm consumers, mandated programs for corporate social responsibility are detrimental, high salaries for CEOs harm stockholders, and peer review by scientific journals slows scientific development.). He developed and tested “Extrapolation-by-Waves” (the widely-used method to correct for nonresponse bias in surveys), the Forecasting Audit, the Seer-Sucker Theory, the Index Method, the Golden Rule of Forecasting, and the Persuasion Principles Index.

His research on forecasting climate change led to his bet with former Vice President Al Gore (see theclimatebet.com). He has testified before a U.S. Senate committee and a U.S. House Committee on issues related to global warming.

His papers and books are widely read. There are about 85,000 downloads of his papers per year from the Scholarly Commons alone. In addition, He is in the top 0.4% for annual downloads from the SSRN.

He is a co-founder of the Journal of Forecasting, the International Journal of Forecasting, the International Institute of Forecasters, the International Symposium on Forecasting, ForecastingPrinciples.com, and PollyVote.com. The latter has provided the most accurate forecasts for U.S. Presidential elections since its launch in the 2004 election. For more on his career in forecasting, see this Interview.

Armstrong authored Long-Range Forecasting, and the Principles of Forecasting Handbook. His book, Persuasive Advertising, published by Palgrave Macmillan in 2010, was a finalist for the American Marketing Association’s “Best Book in Marketing” in 2011. It is supported by his AdPrin.com, which received MERLOT’s 2004 award as the “Best Internet Site in Business Education.” Currently it is #1 of the 267 advertising sites covered by MERLOT.

A member of the Wharton Marketing Faculty since 1968, Professor Armstrong received his PhD in Management from Massachusetts Institute of Technology, his MS in Industrial Administration from Carnegie Mellon University, and BS and BA degrees in Industrial Engineering and Applied Science from Lehigh University.

He has had 24 international visiting appointments at 17 universities. These include 1.5 years at the Stockholm School of Economics between 1974-5, and one year at IMEDE (now IMD) in Lausanne, Switzerland during 1980-1. In addition, he has given over 110 invited lectures at universities in 28 countries outside the U.S.

In 1996, he was selected as one of the first six Honorary Fellows by the International Institute of Forecasters. In 2000, he was awarded the Distinguished Scholar Award by the Society for Marketing Advances. In 2010, he was listed as one of the “25 Most Famous College Professors Teaching Today.”

J. Scott Armstrong Videos

  • J Scott Armstrong ICCC4 - YouTube
  • J.Scott Armstrong and Chris Brown at NECSS - YouTube

FAQs on booking J. Scott Armstrong

  • How to book J. Scott Armstrong?

    Our booking agents have successfully helped clients around the world secure talent like J. Scott Armstrong for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for J. Scott Armstrong, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for J. Scott Armstrong or any other celebrity of your choice.
  • How much does it cost to book J. Scott Armstrong?

    Booking fees for J. Scott Armstrong, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire J. Scott Armstrong, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for J. Scott Armstrong?

    All American Entertainment has successfully secured celebrity talent like J. Scott Armstrong for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book J. Scott Armstrong for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent J. Scott Armstrong or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for J. Scott Armstrong or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

J. Scott Armstrong is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book J. Scott Armstrong for your event is available upon request. J. Scott Armstrong generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jehoshua Eliashberg, George Day, Ron Berman, Americus Reed and David Riemer. Contact All American Speakers for ratings, reviews, videos and information on scheduling J. Scott Armstrong for an upcoming event.

J. Scott Armstrong Speaker Videos

  • J Scott Armstrong ICCC4 - YouTube
    J.Scott Armstrong and Chris Brown at NECSS - YouTube

J. Scott Armstrong News

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Speakers Similar to J. Scott Armstrong

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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