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Derek Thompson

Staff Writer at The Atlantic, Author of "Hit Makers: How to Succeed in an Age of Distraction" & Host of the Podcast Crazy/Genius

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 Derek Thompson Biography

Derek Thompson is a writer for The Atlantic, as well as being a staff editor for the Business Channel. He writes about economic policy, technology, and the media industry.

In 2018, he became the host of the technology and science podcast Crazy/Genius, which was nominated for an iHeartMedia Best Podcast Award in its first year.

Derek graduated from the Medill School of Journalism at Northwestern University with a triple major in journalism, political science and legal studies, but he doesn't plan on doing anything with that last bit.

He has also written for Slate, BusinessWeek and The Daily Beast. He has appeared as a guest on radio and television networks, including CBS News Radio, the BBC, and CNBC.

He is the author of 2017 book "Hit Makers: How to Succeed in an Age of Distraction," which was a national bestseller and the winner of the American Marketing Association’s Leonard L. Berry Marketing Book Award for the best marketing book of 2018.

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Videos
Books
Hit Makers: The Science of Popularity in an Age of Distraction

Hit Makers: The Science of Popularity in an Age of Distraction

Speaking Topics
  • Is There an App for That? Consumer Habits of the Millennial Generation

    What’s the deal with people under 35? This age group, known as the Millennial generation, is taking longer than ever to finish school, get out of debt, and start their careers. And, because of that, sales of houses and cars have declined. Enter Derek Thompson, Millennial expert. Thompson explores the consumer habits of this generation, shedding light on what kinds of ads they pay attention to, what manner of media they consume, and the sort of messages they accept and reject. His keynote reveals the behaviors that drive this demographic, including: the decline of the suburb and the rise of urban centers; the “sharing economy” of apartment rentals and car sharing; Gen Y’s dependence on their new status symbol, the smartphone; new ways of communicating such as Twitter and SnapChat; and how our global economy has made essentials such as food and clothes more affordable than ever before. What should corporations and retailers be doing to target this slippery demographic? Thompson’s keynotes present audiences with the facts they need to get in front of the technology-driven, informed, and connected Millennials.

  • The Future of Paid Media: Cable TV, Mobile Ads, and Why ESPN Makes the Biggest Bucks

    Why are we still paying for hundreds of channels we don’t watch? Why do Google’s mobile ads only earn half the amount of desktop ads? And why is ESPN the most valuable single media property in America? Derek Thompson’s provocative talk on the future of paid media addresses these compelling questions. Drawing on the research and interviews conducted for his business column in The Atlantic, Thompson speaks candidly about the importance of audiences and monetizing their attention. He lays down what most people don’t understand about the business of cable TV and how it’s still cheaper—and more popular—than services like Netflix, HBO GO, and Hulu. He describes the current limitations of mobile ads—lack of user-tracking technology, poor design, difficulty measuring conversion rates—and looks to the future of place-based advertising and interactive ads for mobile. Thompson brings it all together in a case study of ESPN, which relies on the simple formula of two-thirds TV subscription fees plus one-third advertising to bring in more than $10 billion in revenue in 2013. How does the future of paid media look for advertisers, consumers, and media conglomerates? Thompson’s keynotes provide audiences with a comprehensive and relevant outlook on this developing issue.

  • School’s In: Why Going To College is Still Essential

    Why are we all of a sudden bombarded with the message that going to college is a bad idea? The media is reporting that rising student debt is a dangerous bubble that will pop and destroy us; that college is broken as a vehicle for helping people get into the middle class; and that real innovators skip college and go straight to Silicon Valley or Union Square. Derek Thompson couldn’t disagree more. In this talk, he makes a case for the value of college and refutes these trendy (and potentially harmful) messages. Thompson argues that there really is no student debt "bubble." Yes, there are a handful of colleges that cost way too much and essentially operate as drop-out factories, and yes, the cost of college has increased relative to incomes in the last 30 years. But college, by and large, still "works." College grads make more money than non-college grads. They are significantly more likely to be employed. They are significantly more likely to be happy in their jobs. And to the extent that college is a magnet for smart ambitious people, they are more likely to make smart and connected friends and marry smart and hard-working people. This optimistic talk delivers good news to college students: all the evidence is on their side. When young people make a big investment in their human capital by going to college, Thompson says, it's going to pay off.

News
FAQs
  • HOW TO BOOK Derek Thompson?

    Our booking agents have successfully helped clients around the world secure talent like Derek Thompson for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Derek Thompson, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Derek Thompson or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Derek Thompson?

    Booking fees for Derek Thompson, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Derek Thompson, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Derek Thompson?

    All American Entertainment has successfully secured celebrity talent like Derek Thompson for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Derek Thompson for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Derek Thompson or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Derek Thompson or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

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Derek Thompson

Staff Writer at The Atlantic, Author of "Hit Makers: How to Succeed in an Age of Distraction" & Host of the Podcast Crazy/Genius

Travels From:
New York, NY, USA
Speaking Fee:

Derek Thompson Biography

Derek Thompson is a writer for The Atlantic, as well as being a staff editor for the Business Channel. He writes about economic policy, technology, and the media industry.

In 2018, he became the host of the technology and science podcast Crazy/Genius, which was nominated for an iHeartMedia Best Podcast Award in its first year.

Derek graduated from the Medill School of Journalism at Northwestern University with a triple major in journalism, political science and legal studies, but he doesn't plan on doing anything with that last bit.

He has also written for Slate, BusinessWeek and The Daily Beast. He has appeared as a guest on radio and television networks, including CBS News Radio, the BBC, and CNBC.

He is the author of 2017 book "Hit Makers: How to Succeed in an Age of Distraction," which was a national bestseller and the winner of the American Marketing Association’s Leonard L. Berry Marketing Book Award for the best marketing book of 2018.

Derek Thompson Videos

  • The four-letter code to selling anything | Derek Thompson
    Why do we like what we like? Raymond Loewy, the father of industrial design, had a theory. He was the all-star 20th-century designer of the ...
  • Derek Thompson: "Hit Makers: The Science of Popularity
    What makes an idea or product popular? That's the big question that Derek Thompson investigates in his new book, Hit Makers. Thompson ...
  • Derek Thompson: The Evolution of Work
    We live in a time where many fear technology will permanently replace some workers. Thompson discusses how work shaped the American ...

Derek Thompson Books

Speaker Lists Featuring Derek Thompson

Derek Thompson Speaking Topics

  • Is There an App for That? Consumer Habits of the Millennial Generation

    What’s the deal with people under 35? This age group, known as the Millennial generation, is taking longer than ever to finish school, get out of debt, and start their careers. And, because of that, sales of houses and cars have declined. Enter Derek Thompson, Millennial expert. Thompson explores the consumer habits of this generation, shedding light on what kinds of ads they pay attention to, what manner of media they consume, and the sort of messages they accept and reject. His keynote reveals the behaviors that drive this demographic, including: the decline of the suburb and the rise of urban centers; the “sharing economy” of apartment rentals and car sharing; Gen Y’s dependence on their new status symbol, the smartphone; new ways of communicating such as Twitter and SnapChat; and how our global economy has made essentials such as food and clothes more affordable than ever before. What should corporations and retailers be doing to target this slippery demographic? Thompson’s keynotes present audiences with the facts they need to get in front of the technology-driven, informed, and connected Millennials.

  • The Future of Paid Media: Cable TV, Mobile Ads, and Why ESPN Makes the Biggest Bucks

    Why are we still paying for hundreds of channels we don’t watch? Why do Google’s mobile ads only earn half the amount of desktop ads? And why is ESPN the most valuable single media property in America? Derek Thompson’s provocative talk on the future of paid media addresses these compelling questions. Drawing on the research and interviews conducted for his business column in The Atlantic, Thompson speaks candidly about the importance of audiences and monetizing their attention. He lays down what most people don’t understand about the business of cable TV and how it’s still cheaper—and more popular—than services like Netflix, HBO GO, and Hulu. He describes the current limitations of mobile ads—lack of user-tracking technology, poor design, difficulty measuring conversion rates—and looks to the future of place-based advertising and interactive ads for mobile. Thompson brings it all together in a case study of ESPN, which relies on the simple formula of two-thirds TV subscription fees plus one-third advertising to bring in more than $10 billion in revenue in 2013. How does the future of paid media look for advertisers, consumers, and media conglomerates? Thompson’s keynotes provide audiences with a comprehensive and relevant outlook on this developing issue.

  • School’s In: Why Going To College is Still Essential

    Why are we all of a sudden bombarded with the message that going to college is a bad idea? The media is reporting that rising student debt is a dangerous bubble that will pop and destroy us; that college is broken as a vehicle for helping people get into the middle class; and that real innovators skip college and go straight to Silicon Valley or Union Square. Derek Thompson couldn’t disagree more. In this talk, he makes a case for the value of college and refutes these trendy (and potentially harmful) messages. Thompson argues that there really is no student debt "bubble." Yes, there are a handful of colleges that cost way too much and essentially operate as drop-out factories, and yes, the cost of college has increased relative to incomes in the last 30 years. But college, by and large, still "works." College grads make more money than non-college grads. They are significantly more likely to be employed. They are significantly more likely to be happy in their jobs. And to the extent that college is a magnet for smart ambitious people, they are more likely to make smart and connected friends and marry smart and hard-working people. This optimistic talk delivers good news to college students: all the evidence is on their side. When young people make a big investment in their human capital by going to college, Thompson says, it's going to pay off.

FAQs on booking Derek Thompson

  • How to book Derek Thompson?

    Our booking agents have successfully helped clients around the world secure talent like Derek Thompson for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Derek Thompson, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Derek Thompson or any other celebrity of your choice.
  • How much does it cost to book Derek Thompson?

    Booking fees for Derek Thompson, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Derek Thompson, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Derek Thompson?

    All American Entertainment has successfully secured celebrity talent like Derek Thompson for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Derek Thompson for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Derek Thompson or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Derek Thompson or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Derek Thompson is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Derek Thompson for your event is available upon request. Derek Thompson generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are James Fallows, Caitlin Flanagan, Steve Clemons, Mickey Edwards and Les Hinton. Contact All American Speakers for ratings, reviews, videos and information on scheduling Derek Thompson for an upcoming event.

Derek Thompson Speaker Videos

  • The four-letter code to selling anything | Derek Thompson
    Why do we like what we like? Raymond Loewy, the father of industrial design, had a theory. He was the all-star 20th-century designer of the ...
    Derek Thompson: "Hit Makers: The Science of Popularity
    What makes an idea or product popular? That's the big question that Derek Thompson investigates in his new book, Hit Makers. Thompson ...
  • Derek Thompson: The Evolution of Work
    We live in a time where many fear technology will permanently replace some workers. Thompson discusses how work shaped the American ...
    Why Is Bottled Water So Expensive? - Derek Thompson
  • What's the Deal With Airline Fees? - Derek Thompson
    Are Bottomless Drinks Good Business? on Vimeo

Derek Thompson Speaking Topics

  • Is There an App for That? Consumer Habits of the Millennial Generation

    What’s the deal with people under 35? This age group, known as the Millennial generation, is taking longer than ever to finish school, get out of debt, and start their careers. And, because of that, sales of houses and cars have declined. Enter Derek Thompson, Millennial expert. Thompson explores the consumer habits of this generation, shedding light on what kinds of ads they pay attention to, what manner of media they consume, and the sort of messages they accept and reject. His keynote reveals the behaviors that drive this demographic, including: the decline of the suburb and the rise of urban centers; the “sharing economy” of apartment rentals and car sharing; Gen Y’s dependence on their new status symbol, the smartphone; new ways of communicating such as Twitter and SnapChat; and how our global economy has made essentials such as food and clothes more affordable than ever before. What should corporations and retailers be doing to target this slippery demographic? Thompson’s keynotes present audiences with the facts they need to get in front of the technology-driven, informed, and connected Millennials.

  • The Future of Paid Media: Cable TV, Mobile Ads, and Why ESPN Makes the Biggest Bucks

    Why are we still paying for hundreds of channels we don’t watch? Why do Google’s mobile ads only earn half the amount of desktop ads? And why is ESPN the most valuable single media property in America? Derek Thompson’s provocative talk on the future of paid media addresses these compelling questions. Drawing on the research and interviews conducted for his business column in The Atlantic, Thompson speaks candidly about the importance of audiences and monetizing their attention. He lays down what most people don’t understand about the business of cable TV and how it’s still cheaper—and more popular—than services like Netflix, HBO GO, and Hulu. He describes the current limitations of mobile ads—lack of user-tracking technology, poor design, difficulty measuring conversion rates—and looks to the future of place-based advertising and interactive ads for mobile. Thompson brings it all together in a case study of ESPN, which relies on the simple formula of two-thirds TV subscription fees plus one-third advertising to bring in more than $10 billion in revenue in 2013. How does the future of paid media look for advertisers, consumers, and media conglomerates? Thompson’s keynotes provide audiences with a comprehensive and relevant outlook on this developing issue.

  • School’s In: Why Going To College is Still Essential

    Why are we all of a sudden bombarded with the message that going to college is a bad idea? The media is reporting that rising student debt is a dangerous bubble that will pop and destroy us; that college is broken as a vehicle for helping people get into the middle class; and that real innovators skip college and go straight to Silicon Valley or Union Square. Derek Thompson couldn’t disagree more. In this talk, he makes a case for the value of college and refutes these trendy (and potentially harmful) messages. Thompson argues that there really is no student debt "bubble." Yes, there are a handful of colleges that cost way too much and essentially operate as drop-out factories, and yes, the cost of college has increased relative to incomes in the last 30 years. But college, by and large, still "works." College grads make more money than non-college grads. They are significantly more likely to be employed. They are significantly more likely to be happy in their jobs. And to the extent that college is a magnet for smart ambitious people, they are more likely to make smart and connected friends and marry smart and hard-working people. This optimistic talk delivers good news to college students: all the evidence is on their side. When young people make a big investment in their human capital by going to college, Thompson says, it's going to pay off.

Derek Thompson News

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Speakers Similar to Derek Thompson

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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