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David R. Bell

Marketing Guru and E-Commerce Expert; Authority on Consumer Shopping Behavior; Co-Founder of Idea Farm Ventures

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 David R. Bell Biography

Digital transformation is moving at breakneck speed, and businesses in every sector must embrace the changes or risk getting left behind. How do companies that excelled in the “old economy” adapt to the new? How do they leverage their traditional strengths while embracing new ones? David R. Bell is a pioneering scholar and thinker on the changes brought about by the digital economy and a specialist in integrating the digital world with the real one. He equips companies with new methods for surviving challenges and harnessing opportunities in a world that is radically different from the one in which their business models were formed.

A widely-acknowledged authority on consumer trends in the digital economy, Bell was referred to in Inc. Magazine in 2018 as the “guru of the direct to consumer movement” and heralded as “The man who kick started the direct brand economy.” Bell’s research has led him to actionable conclusions on how firms can compete in the digital economy. These range from understanding the psychology of younger shoppers to building powerful brand narratives that compete on more than just product, as well as merging “brick-and-mortar” stores with digital experiences. Essentially, Bell argues that companies in every industry must raise their efforts to compete in an ever more hyper-competitive landscape. These are not just observations on digital transformation – they are concrete solutions. Bell’s formulas and frameworks – from the B.O.S.S. Model for reaching Millennial consumers to the G.R.A.V.I.T.Y. Model/metaphor for thinking about how real world-virtual world interaction drives business success – are methodological, practical and can be implemented by companies straddling the digital divide across multiple industries.

Bell’s best-selling book, “Location Is (Still) Everything” (New Harvest, 2014), focuses on how we use the Internet to shop and search for information. Its key thesis – that real-world factors systematically drive virtual world behaviors – is reinforced though rigorous analysis and countless proven examples. Most recently, he co-authored “Pharma 3D: Rewriting the Script for Pharma Marketing in the Digital Age,” an e-book revealing how pharma companies can capitalize on patient engagement through digital marketing.

An entrepreneur, author and scholar, Bell is president and co-founder of Idea Farm Ventures, a permanent capital consumer lifestyle venture studio based in New York City. Previously, he had a twenty-year academic career at the Wharton School where he held the Xinmei Zhang and Yongge Dai Professorship, was an award-winning teacher and researcher, and created the school’s first MBA and executive education courses on digital marketing and e-commerce. His engaging and provocative style is popular with students and business leaders alike in both the physical and virtual classrooms. More than 550,000 students worldwide have signed up for his online marketing management course on Coursera.org. Offline, he has taught thousands of executives and students not only at Wharton, but also MIT, INSEAD, UCLA, and the Indian School of Business in Hyderabad and Skolkovo School of Business in Moscow.

A sought-after advisor and seed investor, Bell invested in and worked with such transformative brands as Bonobos, Cotopaxi, Harry’s, Jet and Warby Parker, among numerous others. A New Zealand citizen, he received his doctorate from Stanford University’s Graduate School of Business.

Videos
Books
Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One

Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One

FAQs
  • HOW TO BOOK David R. Bell?

    Our booking agents have successfully helped clients around the world secure talent like David R. Bell for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for David R. Bell, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for David R. Bell or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK David R. Bell?

    Booking fees for David R. Bell, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire David R. Bell, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR David R. Bell?

    All American Entertainment has successfully secured celebrity talent like David R. Bell for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book David R. Bell for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent David R. Bell or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for David R. Bell or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

David R. Bell

Marketing Guru and E-Commerce Expert; Authority on Consumer Shopping Behavior; Co-Founder of Idea Farm Ventures

Travels From:
New York, NY, USA
Speaking Fee:
Live Event: $30,000 - $50,000  
Virtual Event: Please Contact
Categories:

David R. Bell Biography

Digital transformation is moving at breakneck speed, and businesses in every sector must embrace the changes or risk getting left behind. How do companies that excelled in the “old economy” adapt to the new? How do they leverage their traditional strengths while embracing new ones? David R. Bell is a pioneering scholar and thinker on the changes brought about by the digital economy and a specialist in integrating the digital world with the real one. He equips companies with new methods for surviving challenges and harnessing opportunities in a world that is radically different from the one in which their business models were formed.

A widely-acknowledged authority on consumer trends in the digital economy, Bell was referred to in Inc. Magazine in 2018 as the “guru of the direct to consumer movement” and heralded as “The man who kick started the direct brand economy.” Bell’s research has led him to actionable conclusions on how firms can compete in the digital economy. These range from understanding the psychology of younger shoppers to building powerful brand narratives that compete on more than just product, as well as merging “brick-and-mortar” stores with digital experiences. Essentially, Bell argues that companies in every industry must raise their efforts to compete in an ever more hyper-competitive landscape. These are not just observations on digital transformation – they are concrete solutions. Bell’s formulas and frameworks – from the B.O.S.S. Model for reaching Millennial consumers to the G.R.A.V.I.T.Y. Model/metaphor for thinking about how real world-virtual world interaction drives business success – are methodological, practical and can be implemented by companies straddling the digital divide across multiple industries.

Bell’s best-selling book, “Location Is (Still) Everything” (New Harvest, 2014), focuses on how we use the Internet to shop and search for information. Its key thesis – that real-world factors systematically drive virtual world behaviors – is reinforced though rigorous analysis and countless proven examples. Most recently, he co-authored “Pharma 3D: Rewriting the Script for Pharma Marketing in the Digital Age,” an e-book revealing how pharma companies can capitalize on patient engagement through digital marketing.

An entrepreneur, author and scholar, Bell is president and co-founder of Idea Farm Ventures, a permanent capital consumer lifestyle venture studio based in New York City. Previously, he had a twenty-year academic career at the Wharton School where he held the Xinmei Zhang and Yongge Dai Professorship, was an award-winning teacher and researcher, and created the school’s first MBA and executive education courses on digital marketing and e-commerce. His engaging and provocative style is popular with students and business leaders alike in both the physical and virtual classrooms. More than 550,000 students worldwide have signed up for his online marketing management course on Coursera.org. Offline, he has taught thousands of executives and students not only at Wharton, but also MIT, INSEAD, UCLA, and the Indian School of Business in Hyderabad and Skolkovo School of Business in Moscow.

A sought-after advisor and seed investor, Bell invested in and worked with such transformative brands as Bonobos, Cotopaxi, Harry’s, Jet and Warby Parker, among numerous others. A New Zealand citizen, he received his doctorate from Stanford University’s Graduate School of Business.

David R. Bell Videos

  • David Bell | Professor of Marketing | Wharton Business School ...
    Oct 17, 2017 ... AWNewYork returns October 1-4, 2018. For more information visit: http://newyork. advertisingweek.com/ From Advertising Week New York...
  • Professor David Bell on Digital Marketing: Wharton Lifelong ...
    Nov 8, 2012 ... David Bell, the Xinmei Zhang and Yongge Dai Professor at the Wharton School, spoke to alumni in Los Angeles about managing brand...

David R. Bell Books

Speaker Lists Featuring David R. Bell

FAQs on booking David R. Bell

  • How to book David R. Bell?

    Our booking agents have successfully helped clients around the world secure talent like David R. Bell for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for David R. Bell, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for David R. Bell or any other celebrity of your choice.
  • How much does it cost to book David R. Bell?

    Booking fees for David R. Bell, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire David R. Bell, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for David R. Bell?

    All American Entertainment has successfully secured celebrity talent like David R. Bell for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book David R. Bell for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent David R. Bell or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for David R. Bell or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

David R. Bell is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book David R. Bell for your event is $30,000 - $50,000. David R. Bell generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Mike Walsh, Andy Dunn, Rohit Bhargava, Robert Tucker and Brian Solis. Contact All American Speakers for ratings, reviews, videos and information on scheduling David R. Bell for an upcoming live or virtual event.

David R. Bell Speaker Videos

  • David Bell | Professor of Marketing | Wharton Business School ...
    Oct 17, 2017 ... AWNewYork returns October 1-4, 2018. For more information visit: http://newyork. advertisingweek.com/ From Advertising Week New York 2017, ...
    Professor David Bell on Digital Marketing: Wharton Lifelong ...
    Nov 8, 2012 ... David Bell, the Xinmei Zhang and Yongge Dai Professor at the Wharton School, spoke to alumni in Los Angeles about managing brand and ...

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Speakers Similar to David R. Bell

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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