Socio-cultural changes have resulted in a workplace that's immeasurably more complex, emotional and challenging than ever before. Today's leaders face more employee anxiety and skepticism, a more individualistic and less empathic workforce, and new thinking styles that have resulted from our use of technology. Great leaders have always been a little better at understanding people, but today they need even more psychological sophistication to be effective.
Adapted from Kit's popular talk for Stanford Executive Briefings, this 2–5 hour interactive workshop is designed to give attendees the insight, specific tools and confidence they need to lead, manage and inspire others — particularly the Millennial workforce. Topics include:
Millennials are a unique generation of shoppers and they're on the cusp of having more spending power than Boomers. As the first generation to grow up with the Internet, they think, relate and buy differently than others. And as an empowered generation that’s used to being seen and heard, they expect you to know them too.
Attendees will acquire an essential understanding of how Millennials are fundamentally different from other generations, what motivates them to buy and what they're looking for in their relationships with retailers and brands. Loaded with up-to-the-minute research, case examples and actionable psychological insights, this presentation will leave participants armed with six essential new strategies for marketing to Millennials.
A decade of swift and stunning shifts in how, when and why consumers shop and buy has created a more volatile marketplace and new, more dynamic consumer expectations. It's also created competitive opportunities for the retailers and marketers that understand the new psychology of today’s consumers.
Retailers and marketers that tap into the psychology of today's customers are able to connect with consumers more effectively now, and more accurately predict what’s coming next. Through case examples, videos, humor and insights from her own award-winning research, Kit will inspire attendees to make immediate use of:
Dr. Kit Yarrow is a keynote speaker and industry expert who speaks on a wide range of topics such as The Psychologically Sophisticated Leader, Millennials Decoded: Insights and Tactics for Marketers and Decoding the New Consumer Mind. The estimated speaking fee range to book Dr. Kit Yarrow for your event is available upon request. Dr. Kit Yarrow generally travels from San Francisco, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Christi Tasker, Craig A Nemitz, Barbara Rozgonyi, Tina Marie Jones and Tim Rooney. Contact All American Speakers for ratings, reviews, videos and information on scheduling Dr. Kit Yarrow for an upcoming live or virtual event.
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