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Dr. Kit Yarrow

Award-winning Consumer Research Psychologist, Professor, Author & Consultant

Award-winning Consumer Research Psychologist, Professor, Author & Consultant

Travels From Travels From:
San Francisco, CA, USA
Speaking Fee Speaking Fee:
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Dr. Kit Yarrow Biography

Kit Yarrow is an award-winning consumer research psychologist, professor, author and consultant. Kit’s unique ability to apply clinical psychology to business issues has won her four endowed research professorships and recognition as the 2012 Outstanding Scholar of Golden Gate University. She has taught consumer behavior at universities around the world, from The Helsinki School of Economics to UC Berkeley.

Kit is co-author of “Gen BuY: How Tweens, Teens and Twenty-Somethings are Revolutionizing Retail” and author of the bestseller, “Decoding the New Consumer Mind,” which was named one of the top ten marketing books of 2014 by Inc. Magazine.

As a recognized authority on the psychology of consumers, Kit’s work is regularly featured in a variety of media including The New York Times, USA Today and NPR.

Dr. Kit Yarrow Speaking Topics

  • The Psychologically Sophisticated Leader

    Socio-cultural changes have resulted in a workplace that's immeasurably more complex, emotional and challenging than ever before. Today's leaders face more employee anxiety and skepticism, a more individualistic and less empathic workforce, and new thinking styles that have resulted from our use of technology. Great leaders have always been a little better at understanding people, but today they need even more psychological sophistication to be effective.

    Adapted from Kit's popular talk for Stanford Executive Briefings, this 2–5 hour interactive workshop is designed to give attendees the insight, specific tools and confidence they need to lead, manage and inspire others — particularly the Millennial workforce. Topics include:

    • Psychological insights about the inner workings of angry, anxious and unmotivated employees
    • Clinical communication tools so that people not only hear, but also understand
    • Authentic leadership confidence that comes from understanding the actions of others
    • Emotional resilience that results in proactive, not reactive leadership

  • Millennials Decoded: Insights and Tactics for Marketers

    Millennials are a unique generation of shoppers and they're on the cusp of having more spending power than Boomers. As the first generation to grow up with the Internet, they think, relate and buy differently than others. And as an empowered generation that’s used to being seen and heard, they expect you to know them too.

    Attendees will acquire an essential understanding of how Millennials are fundamentally different from other generations, what motivates them to buy and what they're looking for in their relationships with retailers and brands. Loaded with up-to-the-minute research, case examples and actionable psychological insights, this presentation will leave participants armed with six essential new strategies for marketing to Millennials.

  • Decoding the New Consumer Mind

    A decade of swift and stunning shifts in how, when and why consumers shop and buy has created a more volatile marketplace and new, more dynamic consumer expectations. It's also created competitive opportunities for the retailers and marketers that understand the new psychology of today’s consumers.

    Retailers and marketers that tap into the psychology of today's customers are able to connect with consumers more effectively now, and more accurately predict what’s coming next. Through case examples, videos, humor and insights from her own award-winning research, Kit will inspire attendees to make immediate use of:

    • Six significant socio-cultural shifts that have permanently changed the psychology of consumers
    • Eight ways that consumers shop, decide and are motivated to buy differently today
    • Eight strategic, actionable recommendations to tap into today’s new consumer psychology

Dr. Kit Yarrow Videos

  • Resource/Ammirati Sits Down with Dr. Kit Yarrow - YouTube
  • Kit Yarrow Media Clips

Dr. Kit Yarrow Books

  • Decoding the New Consumer Mind: How and Why We Shop and Buy
    Decoding the New Consumer Mind: How and Why We Shop and Buy
  • Gen buY: how tweens, teens, and twenty-somethings are revolutionizing retail
    Gen buY: how tweens, teens, and twenty-somethings are revolutionizing retail

FAQs on booking Dr. Kit Yarrow

  • How do I book Dr. Kit Yarrow to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Dr. Kit Yarrow for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Dr. Kit Yarrow, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Dr. Kit Yarrow or any other speaker of your choice.
  • What are the speaker fees for Dr. Kit Yarrow

    Speaking fees for Dr. Kit Yarrow, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Dr. Kit Yarrow are for live events and for virtual events. For the most current speaking fee to hire Dr. Kit Yarrow, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Dr. Kit Yarrow speak about?

    Dr. Kit Yarrow is a keynote speaker and industry expert whose speaking topics include Business, Customer Service, Education, Leadership Speakers, Motivation, Personal Growth, Sales, Marketing and Branding, Strategic Planning.
  • Where does Dr. Kit Yarrow travel from?

    Dr. Kit Yarrow generally travels from San Francisco, CA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Dr. Kit Yarrow’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Dr. Kit Yarrow for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Dr. Kit Yarrow for your next private or corporate function.
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    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Dr. Kit Yarrow or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
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    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Dr. Kit Yarrow is a keynote speaker and industry expert who speaks on a wide range of topics such as The Psychologically Sophisticated Leader, Millennials Decoded: Insights and Tactics for Marketers and Decoding the New Consumer Mind. The estimated speaking fee range to book Dr. Kit Yarrow for your event is available upon request. Dr. Kit Yarrow generally travels from San Francisco, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Christi Tasker, Craig A Nemitz, Barbara Rozgonyi, Tina Marie Jones and Tim Rooney. Contact All American Speakers for ratings, reviews, videos and information on scheduling Dr. Kit Yarrow for an upcoming live or virtual event.

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