In this multimedia presentation, Kragen presents untold stories behind some of the most historic events of all time and what we can learn from them in marketing ourselves, our products and our ideas. What really happened behind the scenes at the recording of "We Are the World" and what did it accomplish? How did we get five million people to stand, holding hands in a continuous line from New York to Los Angeles for "Hands Across America" and effectively shine a light on the plight of the hungry and homeless? How did Coca Cola and Citibank get involved and what did they gain from participating? How did Cisco Systems spend $27,000,000 to create "NetAid" and dominate the World Telecommunications Conference in Geneva?
Applying proven concepts from the world of entertainment to business, Ken Kragen will show you:
• How the traditional view of the ups and downs of business is wrong and how everything from the life of your product to that of your company to even your own career is on an eroding plateau.
• How you can orchestrate jumps to higher and higher plateaus.
• How to create an “Event Strategy” to move products, people and companies to a higher level.
• How you can’t sell anything to anyone unless you first get their attention and that there is truly a “Magic of Threes” that affects getting attention in today’s crowed marketplace.
• How to “Think Backwards For Forward Motion,” working back from your ultimate goal to where you are now and applying the information gained from that process to quickly succeed.
• How “Everything In Life Is An Opportunity” even the negatives.
• How you and your sales people can use “Optimism and Enthusiasm” as terrific tools to influence customers and your own company as well.
• How “Life Is A Contact Sport” and the techniques and power of networking and utilizing today’s technology.
• How to “Accomplish The Impossible” by learning the lessons from the historic humanitarian events We Are The World, Hands Across America, NetAid, and LiveAid and applying them to your own undertakings.
• How to “Get Caught Telling The Truth” or how to use honesty as one of the most effective tools to get business to beat a path to your door.
• How “Timing Is Everything” and the importance of when you do something is as vital to success as what you do.
All of the above is presented in a multimedia form filled with excerpts from well known feature films, television shows and live events as well as a full PowerPoint presentation of the concepts. It is full of humor, solid examples and surprises including a marching band, lottery tickets and other things to keep the attendees involved and participating.
Ken Kragen is a keynote speaker and industry expert who speaks on a wide range of topics such as Accomplishing the Impossible and The Art of Selling. The estimated speaking fee range to book Ken Kragen for your event is available upon request. Ken Kragen generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Josh Linkner, Thor Muller, Chris Sacca, Peter Guber and Michael Treacy. Contact All American Speakers for ratings, reviews, videos and information on scheduling Ken Kragen for an upcoming live or virtual event.
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