Susanne McAvoy

Susanne McAvoy is the executive vice president of marketing, creative, and communications for Crown Media Family Networks, home of Hallmark Channel and Hallmark Movies & Mysteries, which is owned and operated by Hallmark Cards, Inc. Based in New York, McAvoy reports to Bill Abbott, president and chief executive officer. In this role, McAvoy leads the company’s cross-departmental marketing, programming, and communications initiatives and directs the social media marketing strategies for Hallmark Channel and Hallmark Movies & Mysteries. McAvoy oversees all facets of marketing and branding for both networks - managing the teams responsible for developing the multi-platform campaigns for consumers, affiliates and advertisers. Responsible for all aspects of the brand promise and integrity for both networks, her oversight also includes the creative services department, which includes print, on-air and web design. She was also responsible for spearheading the rebrand of Hallmark Channel in 2012 to include a new look and tagline, “The Heart of TV”, as well as the 2014 brand transition of Hallmark Movie Channel to become Hallmark Movies & Mysteries. In addition, she serves as the key liaison with Hallmark Cards in developing synergistic opportunities with its other brand extensions and the nearly 4,000 Hallmark Gold Crown® retail stores.

McAvoy was honored by Multichannel News as a 2015 “Woman to Watch” and has been named as one of Cablefax’s “Most Powerful Women in Cable” for four consecutive years (2012-2015). In addition, she was designated to Multichannel News’ “40 Under 40” list in 2011. She has won numerous awards, including multiple CTAM Mark Awards, the Ad Council Silver Bell Award, a Cable Advertising Bureau Award, and two ACC (Association of Cable Communicators) Beacon Awards.