Sandy Carter is IBM General Manager, Ecosystem Development and Social Business Evangelist and Author. In this role, she is responsible for IBM’s worldwide relationship with independent software vendors (ISVs), which contribute to approximately one-third of IBM’s revenue. She also manages the key partnerships with the development, academic, and venture capital communities which comprise IBM’s industry-leading ecosystem of influencers, and is focused on critical areas of business ecosystems like big data, cloud, mobile, social, and analytics. It is estimated that these segments represent in excess of half a trillion dollars of opportunity by 2015.
Prior to her current position, Sandy was IBM Vice President, Social Business Evangelism and Sales, where she was responsible for setting the direction for IBM’s Social Business initiative, a $200B market opportunity.
As a recognized leader in social business, Sandy is an award-winning author of 3 books, including best-selling “Get Bold”, which has been translated into 9 languages. She has received numerous awards for her leadership and expertise in branding and social business, and most recently was recognized as a Thought Leader on Social Media by Small Business Trends, and was named by Webbiquity one of Top Nifty 50 Women Writers on Twitter for 2013. She has also been named “Direct Marketer of the Year” by Target Marketing magazine; Top 10 in Social Media by Altimeter Group; and Top 50 Social Business Influencers by Biz Imagined Group (UK). Under her leadership, IBM has won awards from VAR Business, CRN Channel Champions, Xchange Excellence, and Forrester ISV Partner Program.
She is a founding member of the WITI (Women in Technology International) Global Executive Network (GEN) program for senior executive women and is a member of the WITI Executive Advisory Council, the American Management Association (AMA), and the Chief Marketing Officer (CMO) Inner Circle, and on the Global Advisory Board of the World Brand Congress.
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