Ryan Mathews

 Ryan is also a best selling author, a successful international consultant and a sought after commentator on topics as diverse as innovation, technology, global consumer trends and retailing. He and his work have been profiled in a number of periodicals including Wired, which labeled him a philosopher of e-commerce, and Red Herring, which said of him, "It's Mr. Mathews' job to ask the hard questions".

His opinions on issues ranging from the future of Internet pornography to ethnic marketing have appeared on the pages of literally hundreds of newspapers and magazines, including the New York Times, the Washington Post, Business Week, Chicago Tribune, Detroit Free Press, Advertising Age and American Demographics. A veteran journalist, Ryan has written cover stories for Fast Company and other leading magazines has been a frequent contributor to National Public Radio's Marketplace on topics related to innovation. He is widely regarded as an expert on consumers and their relationship to brands, products, services and the companies that offer them. Ryan has also done significant work in related areas including supply chain analysis, advertising and new product development.

Ryan is the co-author (with Fred Crawford) of The Myth Of Excellence: Why Great Companies Never Try To Be The Best At Everything, which debuted on the Wall Street Journal's list of Best Selling Business Books. Myth was named to the bestseller lists of Business Week, 1-800 CEOREAD and other business book tracking services. It was also a bestseller on Amazon.com, whose Business Editors selected it for their list of the twelve best business books released in 2001. He is also the co-author (with Watts Wacker) of The Deviant's Advantage: How Fringe Ideas Create Mass Markets, which received uniformly high reviews from the New York Times, the Harvard Business Review, the Miami Herald and Time magazine. He was also a contributor to the best selling, Business: The Ultimate Resource. Ryan is currently at work on his third book (again with Fred Crawford), tentatively titled A World Of Values, which addresses issues as diverse as a new model of branding and the search for the elusive global consumer.

A frequently requested keynote speaker, Ryan has addressed a wide variety of subjects in his speech practice from the future of beauty to the future of house paint. His audiences have included labor groups such as the United Food & Commercial Workers Union, not for profit organizations like Planned Parenthood, associations from the Photographic Retailers Organization to the Grocery Manufacturers of America, academic institutions like Michigan State University and Pennsylvania State University, high technology forums such as Information Week's CIO Boot Camp and Accenture's E-Business Symposium, consulting audiences including Cap-Gemini, Ernst & Young and Deloitte & Touche and consumer goods manufacturers from Sherwin Williams to Procter & Gamble, Kellogg's, Coca-Cola. He has worked and spoken extensively in Europe for clients including Grey Advertising, Musgrave Ltd, the Royal Mail and Unilever. In addition to speaking and his other areas of expertise, Ryan has done significant client work in organizational development as a facilitator and scenario planner.

Ryan received his BA from Hope College in Inner Asian History and Philosophy and did his graduate work at the University of Detroit where he studied phenomenological ontology. He is a Kentucky Colonel and his reputation and experience as a chili authority won him a seat on the International Chili Society's board of directors. He has also served on the Advisory Board of the Department of Marketing and Supply Chain Management at Michigan State University's Eli Broad College of Business.

Programs:

Consumerism In The 21st Century.

Changing With The Times: Using Technology To Anticipate Your Client's Needs.