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Ralph Santana Biography
Senior Vice President and Chief Marketing Officer, NAHQ Samsung Electronics America Ralph Santana is the senior vice president and chief marketing officer for Samsung’s North American Headquarters (NAHQ).
In his current role, Mr. Santana is responsible for Samsung’s North America Marketing team, including the Brand Marketing, Digital Marketing, Market Intelligence, and Product Innovation teams. These teams manage Samsung North American cause and sports marketing efforts, consumer and competitive research projects, as well as the social media and Samsung.com online activities. Mr. Santana, an industry veteran, joined the Samsung team in June 2010.
His prior experience includes multiple international and domestic leadership roles in marketing during a 16 year career at PepsiCo. In his last assignment at Pepsico, Ralph served as Vice President of Colas, where he spearheaded a massive creative overhaul and re-launch of Pepsi-Cola which was recognized with various Webby, Effie and Event Marketer awards. He was also the driving force behind the groundbreaking Pepsi Refresh Project; a social media initiative that leveraged new forms of consumer engagement.
At different points in his tenure with PepsiCo, Mr. Santana served as vice president of sports, media, branded entertainment and interactive marketing, vice president of consumer promotions and customer marketing, and he led marketing for the Caribbean region. He also held positions with Frito-Lay’s International and North America operations.
Prior to PepsiCo, Mr. Santana worked for Beverage Marketing Corporation of New York City. There he was a beverage industry consultant working on market research reports and market entry/expansion strategies.
Mr. Santana was honored with Street & Smith’s prestigious "40 Under 40" Award in 2007. He was also included in Business Week’s "Power 100" list of the most influential people in sports.
Mr. Santana earned his undergraduate degree in English Literature from Dartmouth College and his MBA from Duke University’s Fuqua School of Business.
All American Speakers Bureau is a full-service talent booking agency providing information on booking Ralph Santana for speaking engagements, personal appearances and corporate events. Contact an All American Speakers Bureau booking agent for more information on Ralph Santana speaking fees, availability, speech topics and cost to hire for your next live or virtual event.
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Please Note: All American Speakers Bureau is a full-service talent booking agency providing information on booking Ralph Santana for speaking engagements, personal appearances and corporate events. Contact an All American Speakers Bureau booking agent for more information on Ralph Santana speaking fees, availability, speech topics and cost to hire for your next live or virtual event.
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