Associate Professor Rachel Kennedy is the Associate Director (Special Projects) at the Ehrenberg-Bass Institute - the world’s largest institute for research into marketing. The Institute’s fundamental research is used and financially supported by many of the world’s leading brands including Coca-Cola, Anheuser-Busch InBev, Uber, Colgate-Palmolive, Turner Broadcasting, Mars and many others. As one of the founders of the Institute, Rachel has been involved in many varied research projects and consulted to large organisations all over the world. She has steered advertising research at the Institute for many years and leads the Institute’s move to evidence-based standardised tools and services. Rachel’s research ranks her in the top 1% of global advertising researchers. She is interested in: - What advertising drives sales and other behaviours of interest; - Validation of measurement tools including cutting edge areas (Neuro/Biometrics and Virtual Reality); - Improving marketing decision making, particularly how much to spend and which ad to air; and - Media planning for brand growth.
Marketing scientist interested in marketing laws - finding and disseminating them. Working with marketers around the globe to be evidenced based.
Current research interests include: - Sales effects of advertising / Copy that sells - Validations of measurement tools (Neuro, Biometrics, Virtual Reality) - How much to spend on advertising / media for brand growth - Marketing decision making - Buyer behaviour research
All American Speakers is a speakers bureau and booking agency providing information on booking Rachel Kennedy for speaking engagements, personal appearances and corporate events. Contact an All American Speakers Bureau booking agent for more information on Rachel Kennedy speaking fees, availability, speech topics and cost to hire for your next event.
Please Note: All American Speakers Bureau acts only as an entertainment broker/producer for corporate functions, private engagements and special events. All American Speakers Bureau does not claim or represent itself as the exclusive agent or management of Rachel Kennedy or any artist on this website. Speaker fees are determined based on a number of factors and may change without notice. Fees often vary based on a number of factors including: speakers schedule, supply and demand, length of presentation, location of event and other factors. Fee Ranges listed on this website are intended to serve only as a guideline. In some cases, the actual price quote may be above or below the stated range.
All American Speakers Bureau is a celebrity booking agency and talent buyer which supplies celebrity talent worldwide. We secure speakers and celebrities for speaking engagements, advertising campaigns, personal appearances, commercials, licensing, voice-overs, product endorsements, spokesperson campaigns, publicity events, corporate entertainment, trade shows, and media tours.
Related Tags: Information on keynote speaking engagements, personal appearances, corporate entertainment and appearance fees for Rachel Kennedy, an inspirational motivational speaker. bio for Rachel Kennedy agency, manager, speaker fees, speaking agency entertainment booking agency, speaker's fee, how to book, booking agencies for lectures, speaking event, celebrity appearances for hire, who is agent, manager, publicist, who represents, speakers bureau management who represents Rachel Kennedy