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Rachel Kennedy Speaker Agent

Rachel Kennedy

Category :Business Growth, Sales, Marketing and Branding, Strategic Planning
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Travels From : Australia
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Rachel Kennedy

 Rachel Kennedy Biography

Associate Professor Rachel Kennedy is the Associate Director (Special Projects) at the Ehrenberg-Bass Institute - the world’s largest institute for research into marketing. The Institute’s fundamental research is used and financially supported by many of the world’s leading brands including Coca-Cola, Anheuser-Busch InBev, Uber, Colgate-Palmolive, Turner Broadcasting, Mars and many others. As one of the founders of the Institute, Rachel has been involved in many varied research projects and consulted to large organisations all over the world. She has steered advertising research at the Institute for many years and leads the Institute’s move to evidence-based standardised tools and services. Rachel’s research ranks her in the top 1% of global advertising researchers. She is interested in: - What advertising drives sales and other behaviours of interest; - Validation of measurement tools including cutting edge areas (Neuro/Biometrics and Virtual Reality); - Improving marketing decision making, particularly how much to spend and which ad to air; and - Media planning for brand growth.

Marketing scientist interested in marketing laws - finding and disseminating them. Working with marketers around the globe to be evidenced based.

Current research interests include: - Sales effects of advertising / Copy that sells - Validations of measurement tools (Neuro, Biometrics, Virtual Reality) - How much to spend on advertising / media for brand growth - Marketing decision making - Buyer behaviour research

All American Speakers is a speakers bureau and booking agency providing information on booking Rachel Kennedy for speaking engagements, personal appearances and corporate events. Contact an All American Speakers Bureau booking agent for more information on Rachel Kennedy speaking fees, availability, speech topics and cost to hire for your next event.

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All American Speakers Bureau is a celebrity booking agency and talent buyer which supplies celebrity talent worldwide. We secure speakers and celebrities for speaking engagements, advertising campaigns, personal appearances, commercials, licensing, voice-overs, product endorsements, spokesperson campaigns, publicity events, corporate entertainment, trade shows, and media tours.

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