Jerry Fletcher

Jerry is the CEO of Z-axis Marketing, Inc. founded in 1990. He speaks professionally as the Networking Ninja based on his specialization in business development and new product introductions.

He is an 18 year professional member of NSA is perhaps best known recently for his keynote "Who do you Trust" which he has delivered both in the USA and internationally.

Jerry continues to work as a marketing consultant to management. He strategizes and implements traditional and Internet marketing for start-ups, professional practices and small to mid-sized businesses.

Jerry is an expert at business development who has raised over $500,000 in funding for a start up in just 17 days, increased the first quarter sales of a consulting firm by over $1.2 Million with a single suggestion, increased a power software company's sales by 400% in 18 months and plotted the introduction of financial and estate planning software that industry gurus called "The Future."

He was a "rain maker" who brought over $10 million in new billings to the Portland ad agency were he became CEO. After a successful employee buyout he opened his solo strategic marketing consultancy.

He has been asked to bring his proven processes in Positioning, Naming and Branding to all sizes of companies from high-tech garage-based start-ups such as Digimarc to international Fortune 500 companies like ADC Kentrox.

When asked about his education he usually remarks, "The University of Cincinnati, Harvard and the College of hard knocks with an advanced degree in if-it-doesn't-work-you-don't-get-paid."

Jerry is an advertising, PR and DM pro who won his spurs at J. Walter Thompson, New York, Campbell Mithun, Minneapolis and Young & Roehr, Portland where he was CEO.

He has worked with companies in the business to business, business to consumer and consumer retail arenas on products ranging from multi-million dollar machines to breakfast cereal.

Today, he's a net marketing expert as well with an in-depth understanding of what works and what doesn't to build business on the internet.