Greg Herder

As a Marine stationed in El Toro, California in the 1970s, Greg decided to pursue his real estate license in his spare time. Having earned his license, he quickly developed an intense passion for marketing, studying the subject relentlessly, reading every marketing and advertising book imaginable and applying the learned techniques to his real estate career.

This forward-thinking approach made Greg one of the first real estate professionals to practice marketing techniques that focused on promoting himself, not the homes he was selling. His real estate career spanned general sales, management and ownership, but Greg soon found his marketing expertise pulling him in a new direction. Once other agents began to regularly inquire about the possibility of Greg creating marketing campaigns for their businesses, Greg decided to pursue his passion and joined forces with Don Hobbs to open the doors of Hobbs/Herder in 1986.

As the company's Chief Executive Officer, Greg has had an incredibly positive impact on thousands of real estate careers over the years. He has personally consulted with and designed the marketing/advertising campaigns of many top agents in the nation. He's also written books, manuals, articles, critiques, seminars and other programs on the subject, as well as having consulted with many of the industry's top agents and companies.

Greg earned his MBA from the University of California Irvine and holds a bachelor's degree in psychology from California State University, Fullerton, graduating cum laude.

Greg continues to educate real estate agents and managers throughout North America about the wondrous powers of personal marketing. His personal emphasis on the Internet and innovative technologies ensures that he'll be on the cutting edge of real estate marketing systems and strategies for years to come.

Greg has written numerous articles in a variety of publications, including REALTOR Magazine, Real Estate Business, WCR Connections, Florida Realtor® and Texas Realtor®. He also authored the innovative "How-to" manual, Satisfaction Guarantee—100% Satisfaction Guaranteed or Your Money Back, which ushered this unique concept into the world of real estate service.

Greg's personal pursuits include bicycling with his wife, Janet, former President of Hobbs/Herder, and spending time with family--three sons and two grandchildren. Like his partner Don, Greg calls Orange County home and is also an avid L.A. Lakers fan as well as a collector of Michael Jordan memorabilia.