Gavin Patterson

Gavin Patterson is a British marketer who is the President and Chief Revenue Officer of Salesforce. He was chief executive of BT Group plc from September 2013 to January 2019. Before joining BT, he worked for Telewest and Procter & Gamble.

Patterson joined Salesforce in 2019 as Chair of Europe, the Middle East and Africa (EMEA), Salesforce's fastest-growing region globally. In early 2020, Patterson was named President and CEO of Salesforce International where he led the company’s go-to-market strategy across all international regions.

As Chief Executive Officer of BT Group, Gavin led the continued rollout of superfast broadband – the fastest rollout in the world – which currently reaches over three-quarters of the UK and aims to reach 95% by the end of 2017. He has also led the proposed acquisition of EE which will create the UK’s leading converged communications provider – a true digital champion. This allowed BT to combine the best fixed network with the best mobile network and create products and services that run seamlessly across both.

Prior to this Gavin was Chief Executive BT Retail and joined the BT Group plc board in June 2008. Under his leadership, BT Retail cemented its market-leading position launching BT Infinity superfast fibre broadband, driving growth in IT services and building the largest wi-fi network in the UK and Ireland. He also led BT’s involvement in the evolution of digital TV services. This includes being a founder partner in YouView and the creation of BT Sport which launched in August 2013.

Patterson previously spent four years at Telewest (now Virgin Media) – latterly as Managing Director Consumer Division, where in March 2000 he launched broadband in the UK. Prior to this, he spent nine years at Procter and Gamble, rising to become European Marketing Director.

From 2010-2013 Gavin sat on the advisory board of the Cambridge Judge Business School and from 2011-2014 he was President of the Advertising Association.

In addition, Gavin is a Non-Executive Director of British Airways, DELTA Fiber Nederland, Fractal and Tappit. He is also a Trustee of The British Museum. He graduated from Cambridge University with a degree in chemical engineering and is married with four children.