Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. His books including, Influence: Science & Practice, are the result of decades of peer-reviewed research on why people comply with requests. Influence has sold over three million copies, is a New York Times Bestseller and has been published in over 30 languages.
His books, including Influence and Pre-Suasion, a Wall Street Journal and a New York Times Bestseller, have sold more than five-million copies in 41 different languages.
Dr. Cialdini is known globally as the foundational expert in the science of influence and how to apply it ethically in business. His Six Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing their influence.
Because of the world-wide recognition of Dr. Cialdini’s cutting-edge scientific research and his ethical business and policy applications, he is frequently regarded as the “Godfather of influence.” Dr. Cialdini received his Ph.D from the University of North Carolina and post-doctoral training from Columbia University.
He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.
He holds honorary doctoral degrees (Doctor Honoris Causa) from Georgetown University, University of Social Sciences and Humanities in Wroclaw, Poland and University of Basil in Switzerland.
Dr. Cialdini is President and CEO of INFLUENCE AT WORK; focusing on ethical influence training, corporate keynote programs, and the CMCT (Cialdini Method Certified Trainer) program. Dr. Cialdini’s clients include such organizations as Google, Microsoft, Cisco Systems, Bayer, Coca Cola, KPMG, Mutual of Omaha, RE/MAX, AstraZeneca, Kimberly-Clark Corporation, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, AAA, Northern Trust, IBM, Prudential, The Mayo Clinic, GlaxoSmithKline, Harvard University - Kennedy School, The Weather Channel, the United States Department of Justice, and NATO.
Media coverage of Dr. Cialdini and his research include: Dateline NBC, CNBC, CNN, ABC, PBS, the Washington Post, On Wall Street, Forbes Magazine, Business Week, the Chicago Tribune, the Los Angeles Times, USA Today, The New York Times, Harvard Business Review and Fortune Magazine.
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