Cathy Allin Speaker Agent

Cathy Allin

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Cathy Allin

 Cathy Allin Biography

Throughout her career leading media, production, and technology enterprises, Cathy has successfully integrated cutting-edge technologies into mainstream businesses. As Decision Insight‘s President and CEO for over 10 years, Cathy has been instrumental in developing their award-winning suite of ShopperIQ® research solutions. Decision Insight pioneered online virtual shopping research with the development of their proprietary SimuShop® platform which elevated Decision Insight from a regional to national and international brand. In 2014, Cathy led the development of DigitalIQ, a dedicated eCommerce testing platform to test clients’ online shopper marketing and digital strategies for the emerging online eTail channel. By measuring shopper behavior in the context of a virtual retail environment (whether brick & mortar or digital), DI tests the impact of shopper marketing programs and predicts how marketing strategies will perform in the store. With Cathy’s leadership, DI has become the premier shopper insights and retail strategy firm and is a trusted partner to manufacturers in all classes of trade.

Prior to joining DI, Cathy was Managing Partner of LYNQS Newmedia, a web design, program application, and hosting firm. Directing the company from 1995 until it was acquired by Harte-Hanks (HHS-NYSE) in June 1999, Cathy led clients in successfully integrating the Internet as an additional communications and marketing channel.

A graduate of Southern Methodist University in Dallas, Cathy serves on the board of directors for Enterprise Bank and the YMCA of Greater Kansas City. She is an active member and advisor to the Association Marketing Association, Council of American Survey Research Organizations (CASRO), ESOMAR, and the Path to Purchase Institute.

Cathy has earned several national and regional awards for entrepreneurial and technological successes, including honors from IBM, Ernst & Young, Ingram’s, and the American Marketing Association. Recent recognition received in 2015 includes the KC Champions of Business Award, Women Who Mean Business Award, and Techweek100 Kansas City.

All American Speakers is a speakers bureau and booking agency providing information on booking Cathy Allin for speaking engagements, personal appearances and corporate events. Contact an All American Speakers Bureau booking agent for more information on Cathy Allin speaking fees, availability, speech topics and cost to hire for your next event.

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Please Note: All American Speakers Bureau acts only as an entertainment broker/producer for corporate functions, private engagements and special events. All American Speakers Bureau does not claim or represent itself as the exclusive agent or management of Cathy Allin or any artist on this website. Speaker fees are determined based on a number of factors and may change without notice. Fees often vary based on a number of factors including: speakers schedule, supply and demand, length of presentation, location of event and other factors. Fee Ranges listed on this website are intended to serve only as a guideline. In some cases, the actual price quote may be above or below the stated range.

All American Speakers Bureau is a celebrity booking agency and talent buyer which supplies celebrity talent worldwide. We secure speakers and celebrities for speaking engagements, advertising campaigns, personal appearances, commercials, licensing, voice-overs, product endorsements, spokesperson campaigns, publicity events, corporate entertainment, trade shows, and media tours.

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