Bridget Brennan is CEO of Female Factor Corporation, a strategic marketing and sales consultancy that advises major corporations on how to create products, services and sales environments that appeal to women, the most powerful consumer demographic in the world.Brennan is a pioneer in developing female-focused strategies and techniques. Industry publication PR News named her U.S. Public Relations Practitioner of the Year for her work in applying gender psychology to communications. In 2005 she won the PRWEEK Consumer Broadcast Campaign of the Year Award for raising awareness of music education in public schools, and was nominated the same year for the PRWEEK Consumer PR Campaign of the Year for the launch of United Airlines' Ted brand. In 2005 she was again nominated for U.S. Public Relations Agency Professional of the Year by PRWEEK for her work in marketing to women. Brennan has served as an instructor of public relations at Northwestern University's Graduate School of Integrated Marketing Communications, and has lectured at the Kellogg School of Management, the top-ranked business school in the U.S., and industry conferences nationwide. She's created strategic communications programs for clients including Whirlpool Corporation, Johnson & Johnson, Pizza Hut, Colgate-Palmolive, United Airlines and Sprint PCS, among others. Previous to founding Female Factor, Brennan ran the Speaking Female marketing practice of Edelman's Zeno Group. She is a graduate of Texas A&M University and based in Chicago, Illinois, USA. Brennan is a founding member of the Marketing to Moms Coalition and an advisory board member of Business for Diplomatic Action, a voluntary coalition of marketing professionals working to improve America's image around the world.
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