Top-ranking Boomer speaker as rated by Google keyword search, Brent Green presents a distinctive and challenging perspective about marketing and advertising to Baby Boomers, having worked as a counseling therapist for five years, followed by 25 years in marketing communications as an award-winning creative director and copywriter. Through dramatic, high-end multimedia presentations, he enlightens audiences about the Boomer business opportunity with the insights of someone who has been marketing to them since they were young adults.
In his influential book "Marketing to Leading-edge Baby Boomers," published by Paramount Market Publishing, Inc., Brent delivers all the insights and strategies you need to achieve extraordinary business success as you determine what uniquely motivates Boomers and how to communicate with them in meaningful and mutually beneficial ways. This "fascinating and trenchant tome" discloses seminal strategies for marketing to one of the nation's most economically powerful cohorts.
Brent's newest book is entitled "Generation Reinvention: How Boomers Today Are Changing Business, Marketing, Aging and the Future." This book reveals how Boomers are transforming major industries as they age beyond 50 and 60. Industries analyzed in the book include travel, housing, healthcare, luxury products, financial services, technology products, consumer packaged goods, products targeting Boomer women, and products targeting Boomer men. Brent also hosts a companion weekly radio program under the Positive World Radio Network, where he has engaging conversations with the world's leading experts on Boomers, business and aging.
His books, workshops and speeches present the psychological, sociological and interpersonal dimensions of a generation quickly reaching the life stage associated with quiescence. As Brent declares, "They will not be quiet, calm, or disengaged. They will collectively redefine the connotations of aging and the purpose of life's closing years. They will set the stage for a long-term reorientation of American business to the value of its previously most undervalued population segment. They will bring to aging culture what they bequest to youth culture when they were boisterously becoming young adults four decades ago."
Brent is widely respected as a powerful, thoughtful public speaker and trainer. A graduate of the Dale Carnegie program, he was an assistant instructor for several years. He has been a leading member of Toastmasters International for over fifteen years, and he has received several first-place regional awards for public speaking. He has served as a trainer on the adjunct faculty of the Center for Creative Leadership. He is also a veteran workshop leader, focusing on helping senior executives manage media interviews and public speaking. He has performed as a keynote speaker throughout the U.S. and Canada and overseas, including speeches in Belgium, The Netherlands, Germany, France, Spain, and Sweden.
He is often called upon for expert commentary by news media such as "The Los Angeles Times," "CNN Headline News," "The Wall Street Journal," "US News & World Report," "Business Week," "The New York Times," and numerous trade media covering industries ranging from natural products to jewelry.
Since 1986, he has owned a full-service marketing communications-consulting company based in Denver, Colorado, and directed advertising and public relations for major Colorado companies such as The Broadmoor Hotel, McDonald's of Southern Colorado, Business Radio Network, the World Cycling Championships, and Total Petroleum.
Over fifty regional, national, and international awards acknowledge his creative and commercial accomplishments. The Rocky Mountain Direct Marketing Association selected him for its prestigious career achievement award: "Direct Marketer of the Year."
His firm's clients, both current and former, include Nestle, MetLife Mature Market Institute, Orange Glo International (Orange Glo and OxiClean brands), "Men's Fitness" magazine, "Men's Health" magazine, Experimental & Applied Sciences (EAS), Occupational Medicine Centers of Colorado, Blue Cross Blue Shield of Colorado, "Natural Health" magazine, "Natural Home" magazine, FrontRange Solutions, the American Water Works Association, and the General Merchandise Distributors Council.
Brent has served on the Board of Directors of the Pikes Peak Advertising Federation, Junior Achievement/Rocky Mountain Inc., the Pikes Peak Attractions Association, and for ten years, the Colorado Springs Convention and Visitors Bureau, where he also served as chairman of the board. He was a marketing advisor for a successful Denver mayoral candidate. He has managed programming for the Business Marketing Association and is a board member for the International Mature Marketing Network.
An honors graduate of the University of Kansas with a BA in communications, he completed Master's studies in counseling psychology.
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