Brenda Bence is an international marketing & branding expert with experience managing brands all across the world. In Bence's 25-year career, she has held key marketing positions for Procter & Gamble on three different continents - in the U.S., in Europe, and in Asia. During that time, Bence contributed to the growth of many of P&G's most well-known brands: Pantene, Vidal Sassoon Shampoo & Styling products, Head & Shoulders, and Pert/Wash & Go hair care products as well as Ariel, Tide, Cheer, and Gain Laundry Detergents.
Before starting up her own company in 2002, Bence held the position of Vice President International Marketing for Bristol-Myers Squibb's Consumer Division - Mead Johnson - where she was responsible for the marketing function outside the U.S. Her responsibilities covered dozens of countries located across four continents including Greater China, Southeast Asia, South & Central America, Mexico, Canada and Western & Eastern Europe. During this time, she oversaw the marketing of such brands as Enfamil, Sustagen, Alacta, and Choc-o-Milk.
Bence is Founder & President of Brand Development Associates International, Ltd (BDA International), a Bangkok-based firm that specializes in helping corporate clients, marketers, senior executives, and business managers build successful, growth-oriented Corporate & Personal Brands. This is achieved by offering Strategic Branding Training, Speaking, Coaching, and Consulting Services.
Bence benefits from considerable experience in all key aspects of branding and marketing, ranging from defining the optimal position for a brand or portfolio of brands... to launching new products into a new market... to developing consumer concepts and insights leading to business-building advertising development.
Bence holds a Masters Degree in Business Administration from Harvard Business School, an Honorary Doctor of Laws degree and a Bachelor of Arts degree in English & French from Nebraska Wesleyan University. Brenda lives with her husband in Bangkok, Thailand where she sits on several boards, including the Board of Directors of Goodyear Thailand, a publicly traded company. Brenda is a member of the International Federation For Professional Speakers (IFFPS) and Asia Professional Speakers (APS). She is also a Certified Coach with Results™ Coaching Systems and a member of the International Association of Facilitators.
An avid reader and writer, Brenda has traveled to almost 60 countries, enjoys studying foreign languages, and is a keen Mahjong player.
All American Speakers is a speakers bureau and booking agency providing information on booking Brenda S. Bence for speaking engagements, personal appearances and corporate events. Contact an All American Speakers Bureau booking agent for more information on Brenda S. Bence speaking fees, availability, speech topics and cost to hire for your next event.
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