Deliberate or not, we’re influenced by desires. It’s human nature to want things. But why is it that we desire some objects or products more than others? Beth Altringer has dedicated her life’s work to that question – examining what consumers like and why, so designers and companies can create better products, services and experiences that will improve lives and business. This is design thinking at its core, and Dr. Altringer is its unrivaled authority.
Professor at Harvard University’s Graduate School of Design, lecturer on innovation and design, and faculty associate for the school’s Berkman Center for Internet & Society, Altringer is also founder of its Desirability Lab – a think tank that combines psychological research and hands-on design. One stream of their research focuses on what makes some designs more desirable than others; another stream examines the management and decision-making factors that can reduce the risk of avoidable failure on design and innovation projects.
“If you just create your product and don’t engage with the complexity of interpersonal challenges, then your product doesn’t go anywhere. To be a really good designer at the global level, you can’t separate these two things,” she explains.
Highly regarded for her cutting-edge teaching, research, consulting and speaking and recently named to the 2018 Thinkers50 Radar list of management thinkers most likely to shape the future of how organizations are managed and led, Altringer’s expert insights and practice-based approach – which combines human-centered design, emotional design and motivation – are coveted by prestigious academic programs (e.g., MIT, Stanford d. school), powerhouse design firms (e.g., IDEO, J. Walter Thomson Intelligence [JWT]) and big global brands (e.g., Gucci Group, Puma, Swarovski).
Altringer, recognized by Harvard as one of its top 15 professors, exudes an infectious passion and talent for helping others understand and apply the principles of desirability to design. Her unique hands-on curricula – courses like The Innovators’ Practice: Finding, Building and Leading Good Ideas with Others and Design Survivor: Experiential Lessons in Designing for Desirability, which involves weekly team challenges to create a “holistic product experience” – are consistently popular. She also designs regular one-time classes in wearable technology, sustainable design, cultural entrepreneurship, sensory design and digital nomadism. Her immersive presentations and engaging keynotes are similarly in demand. The takeaways are steeped in best practices and are actionable across a multitude of organizations, product categories and industries.
Committed to furthering the future of design and innovation education, Altringer often works with industry to keep her design skills current and to discover underserved needs and opportunities. She’s currently engaged in the area of friendly human-robot interaction. In 2015, Altringer joined the founding team and senior leadership of Piaggio Fast Forward, leading design research and interaction design up to the launch of their Gita and Kilo robots in February 2017.
Altringer boasts a wunderkind academic resume: An architect by background with a master’s degree from University of Capetown, she also holds a doctorate from Cambridge University in organizational behavior, a visiting scholarship at Stanford, degrees in psychology and economics, and has performed postdoctoral work at MIT. She furthered her education by studying around the world, spending years honing what she believes are the qualities of an effective designer. Altringer has also worked on a number of global sustainability and innovation projects – mostly in consumer products, fashion and urban design and development – in Chile, Czech Republic, South Africa, Spain, France, Italy and the U.S.
All American Speakers Bureau is a full-service talent booking agency providing information on booking Beth Altringer for speaking engagements, personal appearances and corporate events. Contact an All American Speakers Bureau booking agent for more information on Beth Altringer speaking fees, availability, speech topics and cost to hire for your next live or virtual event.
Please Note: All American Speakers Bureau is a full-service talent booking agency providing information on booking Beth Altringer for speaking engagements, personal appearances and corporate events. Contact an All American Speakers Bureau booking agent for more information on Beth Altringer speaking fees, availability, speech topics and cost to hire for your next live or virtual event.
Related Tags: Information on keynote speaking engagements, personal appearances, corporate entertainment and appearance fees for Beth Altringer, an inspirational motivational speaker. bio for Beth Altringer agency, manager, speaker fees, speaking agency entertainment booking agency, speaker's fee, how to book, booking agencies for lectures, speaking event, celebrity appearances for hire, who is agent, manager, publicist, who represents, speakers bureau management who represents Beth Altringer