Beatriz R. Perez is responsible for knowledge and insights, consumer communication, brand programming, media, sports/entertainment, interactive marketing, African American consumer marketing, Hispanic American consumer marketing, marketing capability, and recruiting for Coca-Cola North America.
Bea joined The Coca-Cola Company as an Associate Brand Manager in 1996, and her accomplishments include recently launching the Coke Digital Network (CDN), an innovative media communication tool, and developing the Company’s award-winning Motorsports marketing platform, which launched Coca-Cola as the Official Soft Dr.ink of NASCAR.
Bea served as a member of the Women Leadership Council from 2007-2009, advising on ways to increase the number of women in senior leadership positions. In 2009, she was inducted into American advertizing Hall of Achievement and led her team in winning the Sports Business Awards by Sports Business Journal.
Bea is chair of the Grammy Foundation and sits on the boards of ChilDr.en’s Healthcare of Atlanta Foundation, The Victory Junction Gang Camps founded by Kyle and Pattie Petty, and HSBC North America Holdings Inc.
Bea holds a Bachelor of Science degree in marketing from the University of Maryland and resides with her family in Atlanta.
All American Speakers is a speakers bureau and booking agency providing information on booking Bea Perez for speaking engagements, personal appearances and corporate events. Contact an All American Speakers Bureau booking agent for more information on Bea Perez speaking fees, availability, speech topics and cost to hire for your next event.
Please Note: All American Speakers Bureau acts only as an entertainment broker/producer for corporate functions, private engagements and special events. All American Speakers Bureau does not claim or represent itself as the exclusive agent or management of Bea Perez or any artist on this website. Speaker fees are determined based on a number of factors and may change without notice. Fees often vary based on a number of factors including: speakers schedule, supply and demand, length of presentation, location of event and other factors. Fee Ranges listed on this website are intended to serve only as a guideline. In some cases, the actual price quote may be above or below the stated range.
All American Speakers Bureau is a celebrity booking agency and talent buyer which supplies celebrity talent worldwide. We secure speakers and celebrities for speaking engagements, advertising campaigns, personal appearances, commercials, licensing, voice-overs, product endorsements, spokesperson campaigns, publicity events, corporate entertainment, trade shows, and media tours.
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