Arun Sinha is the Chief Marketing Officer of Pitney Bowes Inc. Arun is also the President of Services & Solutions for Pitney Bowes Management Services. As Chief Marketing Officer, Arun is responsible for integrated marketing communications, brand management, public/media relations, web strategy and development, and marketing research worldwide. He is charged with driving the company’s mission to ensure that its customers, employees and shareholders know Pitney Bowes as one company with one brand and strategy. In his role as President of Services & Solutions for the Pitney Bowes Management Services worldwide, Arun is responsible for the development of a growth strategy as well as strategic marketing, product, services and solutions development, and vertical market development.
Arun has an extensive background in brand management and marketing of consumer and high technology products. He successfully launched 16 new brands at companies such as Philip Morris, Colgate Palmolive and Ford Motor Company. He also has a strong background in business development and e-commerce in both corporate and start-up environments, and has a successful track record of developing and running profitable businesses.
He joined Pitney Bowes from Agorux Inc., a business-to-business supply chain management software solutions company, where he was founder and CEO. Prior to Agorux, Arun worked for 10 years at Philip Morris USA in key marketing, business development and brand management positions. As Director of Business Development, he oversaw the development of all non-conventional new products. In the brand management area, he held a variety of senior marketing positions and successfully grew brand equity through innovative strategies. As Category Director, he grew the brand equity of some of the company’s most profitable brands, such as Parliament, Benson & Hedges and Merit. He also launched and developed the Basic cigarette brand into the fastest growing brand in the past 30 years. Before joining Philip Morris, Arun was at advertising agency Young & Rubicam as senior account executive for clients such as Colgate Palmolive, Lipton, Good Year, Lincoln-Mercury and Ford Motor Company. His accomplishments there include the revitalization of Colgate oral care brands, and the successful launch of the Mercury Sable. Arun began his career as a journalist and helped launch a major newspaper, The Telegraph, in India.
His achievements have been well recognized in the business community. In 2003, B2B Magazine named him a "Top Marketer of the Year". He has been on the cover of various magazines for his contribution to marketing. Early this year, he received Business Week "Excellence in Corporate Advertising" award. Arun serves on the Board of Directors for the Direct Marketing Association (DMA). He also is a member of the Pitney Bowes Chairman’s Council. Arun holds a Masters degree in Advertising/Marketing from Michigan State University, a Masters degree in Journalism from the Indian Institute of Mass Communications in New Delhi, India, and a Bachelor of Arts in Economics from St. Xavier’s College, University of Calcutta, India. He resides in Stamford, Connecticut with his wife and two children.
Pitney Bowes provides innovative mailing and document technologies, one-to-one marketing expertise and efficiency management services. Pitney Bowes products include a wide range of accounting and addressing systems, mailing systems, meters, scales, sorters, inserters, integrated Web technologies, and productivity software. They provide specific solutions for document management, order fulfilment, equipment management, outsourcing, improved mail security and more. They also offer a wide range of financial, outsourcing and professional services. With their technologies and services, Pitney Bowes customers streamline communication processes, strengthen their customer relationships, minimize waste in customer communications and uncover real business opportunities.
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