Tai and Rosita Missoni’s third-born, Angela began assisting her mother in the conception and creation of the women’s collections at the age of eighteen. This gave her the chance to reveal and express her innate feel for fashion, to acquire her own views on the subject of clothing design. With brothers Vittorio and Luca, today Angela is co-owner of Missoni S.p.A. Beyond her role as creative director of the women’s collection and of the image from 1996, she assumes sole responsibility for the company’s style, including the men’s collection and licences. Angela is also totally committed to infusing the family brand with new energy. Thus she proved a major force in renewing the store concept and in giving the ad campaigns – shot by world-class photographers Mert Alas & Marcus Piggott, Juergen Teller, Steven Meisel, Mario Testino – a most contemporary slant. In just a few years Missoni fashion has taken on a fresh new identity. As for the Missoni shows, they again mark important and popular occasions and make an authoritative, international statement in the communication of trends and ideas.
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