Amber MacArthur talks about relentless adaptation and the accelerating pace of corporate culture in the digital economy. At the forefront of the digital revolution, she helps companies adapt to, anticipate, and capitalize on lightning-quick changes—from leadership to social media marketing to customer service and beyond. It’s not about innovation, she says, it’s about adaptation.
Amber MacArthur is a consultant, TV host, and bestselling author. Since working as a strategist at Razorfish-San Francisco in the late '90s, she has chronicled and enabled the growth of social media as a force for improving business and community. "With few equals," writes YouTube co-founder Steve Chen, "Amber continues to demonstrate a keen insight towards the continually evolving fabric of the social web." Amber owns and runs a small business, Konnekt, which has developed digital strategies for Tony Robbins, Canada Goose, and many others. She writes about digital productivity and is a web TV host for Fast Company; appears as a weekly technology expert on The Marilyn Denis Show; pens a monthly column on mobile for Today's Parent; co-hosts CTV's weekly hit show App Central about the latest in mobile innovation; and is the co-host of new retail-focused web series The Future In Store. She also appears regularly as a tech expert on BNN, CTV News Channel, ABC, CNN, and Fox News. Amber Mac's first book, Power Friending, an accessible and comprehensive guide for utilizing social media to spark business growth, was a national bestseller.
As the Miami Herald has written, pinpointing her work in personal branding, Amber "demonstrates a deep and practical understanding of the necessity of extending one's personal and professional presence online." A pioneer in the online space, she has spearheaded two award-winning podcasts: The Social Hour on the popular TWiT network, and commandN.tv. Both shows, which reach approximately 100,000 people weekly, have been featured in Wired.
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