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Amber Atherton

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 Amber Atherton Biography

Amber Atherton is the founder of online jewellery business MyFlashTrash. As well as modelling, readers may also recognise Amber from her stint on reality television programme Made In Chelsea.

Here she talks us through how she started her site, and how her appearance on the reality TV show opened her business to a whole new market.

Was MyFlashTrash your first business'

No, I'd dabbled in other online businesses before it - one was based on selling CDs and books, on another I designed a range of cuddly toys and board games, and I also had an e-card business.

I started MyFlashTrash when I was 16, so initially it was quite a slow start as I was still at school and studying for my GCSEs. It was a bit of a situational opportunity as I was living in Hong Kong at the time and bringing back products and jewellery. The jewellery sold well and I was able to get a great mark up on it, so I concentrated on that.

How did you publicise your business'

I set up a blog and soon after a designer approached me and asked if I'd consider selling their work. That led to more designers from the UK getting in touch. Now we've got designers from all over the world. I'd say 70% of them are based in the UK still, another 20% are from the US, and the remaining 10% coming from Spain, France and elsewhere.

How did you fund the business'

When the business started I used the money I'd made from modelling to set it up and buy stock - but being a website-driven business there were no real start-up costs. I was working out of my parents' spare room and used to wrap up jewellery in newspaper and a ribbon in the early days!

Everything was then progressed through profits - all of our website and packaging upgrades was paid for using the money from the site, as well as from my modelling and TV work.

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