Alnoor’s work focuses on the intersection of online organizing, brand strategy, policy and technology. He is leading a new global anti-poverty initiative called The Rules, which aims to address the root causes of poverty (e.g. land rights, trade policy, tax justice) rather than simply focusing on aid.
Prior to joining Purpose, Alnoor spent a decade creating social strategies for progressive organizations in both the private and public sector. His clients have included Amnesty International, MTV Exit, Greenpeace, Global Zero, TED, Jamie Oliver’s Food Revolution, Google, Livestrong, Conservation International and the Gates Foundation.
Alnoor is an industry writer and speaker on the structural causes of inequality, new forms of activism, movement entrepreneurship and social innovation, with a focus on emerging economies. His work has been featured in the New York Times, Fast Company and The Economist. Alnoor holds an MSc in Philosophy and Public Policy from the London School of Economics and a BBA in International Business from Simon Fraser University in his hometown of Vancouver, Canada.
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