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Adrienne R. Lofton Speaker Agent

Adrienne R. Lofton

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Adrienne R. Lofton

 Adrienne R. Lofton Biography

As Under Armour’s SVP of Global Brand Marketing, Adrienne Lofton is responsible for developing and leading brand strategy and category implementation around the world, ensuring authenticity across all business units. Ms. Lofton’s team is specifically responsible for key revenue driving engines within the brand including the Train, Run, Women’s, Youth and Accessories categories.

Prior to her current position Ms. Lofton served as the CMO of the Global Dockers brand at Levi Strauss & Co. and prior to that spent several years at Under Armour as the Senior Director of Women’s and Youth Brand Marketing. Adrienne also spent time in Marketing Planning at Target Corporation in Minneapolis MN, where her primary responsibility centered around managing the Multi-Cultural business focused on the African-American segment as well as cross-category general market campaigns and Iconic Red & White Branding initiatives.

Ms. Lofton has extensive cross industry marketing experience both client and agency side including tenures with General Motors Planworks (a subsidiary of Starcom MediaVest), where she was responsible for building and rolling out the Multicultural media planning strategy for the complete portfolio of General Motors brands; and Gap Inc. in San Francisco CA, where Ms. Lofton began her career as part of the Retail Management Program gaining extensive experiences in both Media Planning and Brand Management working on Gap Brand’s international portfolio including Gap Japan and Europe.

Ms. Lofton was born in Cleveland Ohio and raised in Houston TX, and earned her B.A. from Howard University where she concentrated in Marketing, was initiated into Delta Sigma Theta Sorority, Inc. and was a Division I Scholarship athlete and Captain of the Howard University Volleyball Team.

All American Speakers is a speakers bureau and booking agency providing information on booking Adrienne R. Lofton for speaking engagements, personal appearances and corporate events. Contact an All American Speakers Bureau booking agent for more information on Adrienne R. Lofton speaking fees, availability, speech topics and cost to hire for your next event.

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Please Note: All American Speakers Bureau acts only as an entertainment broker/producer for corporate functions, private engagements and special events. All American Speakers Bureau does not claim or represent itself as the exclusive agent or management of Adrienne R. Lofton or any artist on this website. Speaker fees are determined based on a number of factors and may change without notice. Fees often vary based on a number of factors including: speakers schedule, supply and demand, length of presentation, location of event and other factors. Fee Ranges listed on this website are intended to serve only as a guideline. In some cases, the actual price quote may be above or below the stated range.

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