{"id":23635,"date":"2023-09-25T11:24:40","date_gmt":"2023-09-25T15:24:40","guid":{"rendered":"https:\/\/www.allamericanspeakers.com\/blog\/?p=23635"},"modified":"2024-10-31T15:27:31","modified_gmt":"2024-10-31T19:27:31","slug":"ai-tool-for-event-planning-a-closer-look-at-project-spark","status":"publish","type":"post","link":"https:\/\/www.allamericanspeakers.com\/blog\/ai-tool-for-event-planning-a-closer-look-at-project-spark\/","title":{"rendered":"AI Tool for Event Planning: A Closer Look at Project Spark"},"content":{"rendered":"\n

Artificial intelligence<\/a> tools and their impact on our world is no longer a \u201cpondering the future possibilities\u201d kind of topic. They\u2019re here \u2014 and organizations are taking notice.<\/p>\n\n\n\n

The speaking industry is no exception to this trend. AI tools are promising to make the lives of event organizers a little less stressful, taking the immense power of large language models and applying it to all kinds of event planning tasks.

One such tool is called Project Spark by Gevme and PCMA<\/a>, an AI tool for event planning \u201cdeveloped by eventprofs for eventprofs.\u201d To find out how it works and whether it might be useful to our event organizer clients, I created a profile and tried it out for myself. Here\u2019s what I found.<\/p>\n\n\n\n

It\u2019s all about the tasks<\/h2>\n\n\n\n

When you first sign up for Spark and start poking around, you\u2019ll quickly find that using the tool means first choosing a \u201ctask.\u201d Here, the word task can mean generating text, ideas, or other content; or analyzing, reviewing or condensing existing content that you feed into the tool.<\/p>\n\n\n

\n
\"Spark,<\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

What stuck out to me most about this task system is that there are lots to choose from, and they are separated out into description options, making it relatively easy to find what you\u2019re looking for and get started. Let\u2019s walk through some of the tasks within this AI tool for event planning that I think could be most beneficial to our event organizer clients.<\/p>\n\n\n\n

Generate content for your event<\/h2>\n\n\n\n

On the content creation side of the tool, there\u2019s an impressive list of tasks that Spark can execute for you. You could craft an email to your audiences to engage them about an upcoming event, generate a description of your event that really captures the imagination, or even develop bios for your featured keynote speaker in seconds.<\/p>\n\n\n\n

You can do more than just generate fresh content from scratch. Spark also has a \u201crepurpose\u201d category, featuring tasks that will transform any content you give it into blog posts or overarching marketing campaigns. If you have video from your event, be it a full recording or just a clip, you can upload either the transcription or the video file itself. Then, choose from repurposing this content into an eBook, how-to-guide, course outline, or a Q&A style document.<\/p>\n\n\n\n

From what I\u2019ve seen, Spark\u2019s output is usually pretty on point. But if you feel that the content created is a bit too generic and would like to further fine tune it to your event, simply type into the chat box and explain what you\u2019re looking for. Something like, \u201cI\u2019d like to see this same event agenda with shorter sessions\u201d or \u201ccould you give me an event description that focuses more on the surprise guest speaker\u201d seems to do the trick.<\/p>\n\n\n\n

Sparking creativity with brainstorming tasks<\/h2>\n\n\n\n

Maybe you\u2019re not quite ready to create content. Spark has a whole category of tasks centered around brainstorming ideas for your events. After entering just a few basic details of what you have in mind for your event, this AI tool for event planning allows you to do things like explore creative concepts for your event, come up with polls for your sessions, and imagine the possibilities for networking opportunities. There\u2019s even a task for coming up with gift ideas for your attendees.<\/p>\n\n\n\n

I was particularly intrigued with this very event-industry specific task, so I tested it out myself. I entered just the bare minimum amount of details \u2014 things like \u201cGala dinner for a large pharmaceutical company based in North Carolina,\u201d setting the target audience as \u201cpublic health professionals\u201d and the industry as \u201cpublic health.\u201d<\/p>\n\n\n\n

Once I hit \u201crun task,\u201d Spark gave me a short blurb within seconds, recommending gifts like: customized wellness kits, branded USB drives, scented candles, plantable seed paper, and personalized duffle bags. With each recommendation, it includes a breakdown that gets into specifics and lays out why the gift could make sense for your particular event.<\/p>\n\n\n\n

I wanted to see how much customization it provides based on your input, so I ran the task again, this time for the same type of event but for a software company. Spark didn\u2019t repeat any recommendations, and like the previous output, included at least one very industry specific option \u2014 customized tech accessories \u2014 and four other more generic choices.<\/p>\n\n\n

\n
\"Spark,<\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

Like we mentioned earlier, using Spark to execute tasks can really be like a conversation. A quick chat message requesting more gift ideas that cater to the target audience\u2019s industry, and I had five new ideas that fit the bill.<\/p>\n\n\n\n

What sets Spark apart from other AI tools<\/h2>\n\n\n\n

Having spent some time testing out its capabilities, it\u2019s clear that Spark, when given the right input, can produce extremely relevant, useful, tailored content in a flash. But the thing is, so can other large language models like ChatGPT. When given the right prompts, you\u2019d be amazed what AI tools can create.<\/p>\n\n\n\n

But that\u2019s the thing, for those who are just starting out with these technologies, it can be tough to know exactly how to phrase your input in a way that gives the tool everything it needs to deliver what you\u2019re looking for \u2014 that\u2019s why there are entire collections of online resources that include templates for ChatGPT prompts.<\/p>\n\n\n\n

For this reason, I think Spark\u2019s true value comes down to a couple of things. Firstly, it\u2019s not just a completely blank canvas. This AI tool for event planning gives you a robust selection of tasks specifically created for event organizers. This makes it easy to see at a glance everything that Spark is capable of helping with \u2014 allowing you to identify the ones that you\u2019d like to try, maybe even something you didn\u2019t know was possible.<\/p>\n\n\n\n

Secondly, when you do select a task to try out, Spark gives you labeled input fields \u2014 things like \u201ctarget audience,\u201d \u201cevent theme,\u201d \u201cindustry\u201d and others \u2014 making it conveniently clear what information you need to provide to generate something useful. And thirdly, it allows you to retain all the ideas you generate and select those that are your favorite so you can easily come back to them later.<\/p>\n\n\n\n

Just a fad or worth trying out for yourself?<\/h2>\n\n\n\n

Ultimately, Spark\u2019s user-friendly interface, coupled with its task-based structure built specifically for event planning, leaves us hopeful that it could prove useful for the event organizers and meeting planners that we work with.<\/p>\n\n\n\n

Having worked with thousands of event organizers at AAE over the past two decades on countless events, our team is keenly aware of how much work and preparation go into event planning. If Spark is a tool that can make life a little less stressful for event planners or unlock creative new ideas that lead to more engaging events, it\u2019s a win in our book.<\/p>\n","protected":false},"excerpt":{"rendered":"

Project Spark is an AI-powered event planning tool. To find out how it works and whether it might be useful to our event organizer clients, I created a profile and tried it out for myself. Here\u2019s what I found.<\/p>\n","protected":false},"author":31,"featured_media":23654,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[270],"tags":[418,419,1574,699,1573],"class_list":{"0":"post-23635","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-in-the-news","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-event-planner-resources","11":"tag-event-planning","12":"tag-event-professionals"},"jetpack_featured_media_url":"https:\/\/www.allamericanspeakers.com\/blog\/wp-content\/uploads\/2023\/09\/AI-Tool-for-Event-Planning-A-Closer-Look-at-Project-Spark3.png","_links":{"self":[{"href":"https:\/\/www.allamericanspeakers.com\/blog\/wp-json\/wp\/v2\/posts\/23635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.allamericanspeakers.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.allamericanspeakers.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.allamericanspeakers.com\/blog\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.allamericanspeakers.com\/blog\/wp-json\/wp\/v2\/comments?post=23635"}],"version-history":[{"count":10,"href":"https:\/\/www.allamericanspeakers.com\/blog\/wp-json\/wp\/v2\/posts\/23635\/revisions"}],"predecessor-version":[{"id":25208,"href":"https:\/\/www.allamericanspeakers.com\/blog\/wp-json\/wp\/v2\/posts\/23635\/revisions\/25208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.allamericanspeakers.com\/blog\/wp-json\/wp\/v2\/media\/23654"}],"wp:attachment":[{"href":"https:\/\/www.allamericanspeakers.com\/blog\/wp-json\/wp\/v2\/media?parent=23635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.allamericanspeakers.com\/blog\/wp-json\/wp\/v2\/categories?post=23635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.allamericanspeakers.com\/blog\/wp-json\/wp\/v2\/tags?post=23635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}