{"id":23252,"date":"2024-02-05T13:01:28","date_gmt":"2024-02-05T18:01:28","guid":{"rendered":"https:\/\/www.allamericanspeakers.com\/blog\/?p=23252"},"modified":"2024-11-22T10:01:42","modified_gmt":"2024-11-22T15:01:42","slug":"an-event-producers-guide-to-super-bowl-lviii","status":"publish","type":"post","link":"https:\/\/www.allamericanspeakers.com\/blog\/an-event-producers-guide-to-super-bowl-lviii\/","title":{"rendered":"An Event Producer\u2019s Guide to Super Bowl LVIII"},"content":{"rendered":"\n<p>Last year, Super Bowl LVII drew in a record-breaking <a href=\"https:\/\/www.cnn.com\/2023\/05\/03\/sport\/super-bowl-lvii-most-watched-us-telecast-ever-spt-intl\/index.html\" target=\"_blank\" rel=\"noreferrer noopener\">115.1 million viewers<\/a>.&nbsp;<\/p>\n\n\n\n<p>With Super Bowl LVIII including the budding dynasty of the Kansas City Chiefs, the fan favorite underdog story quarterback Brock Purdy, and a certain international pop superstar, the stage is set for one of the most watched sporting events ever.<\/p>\n\n\n\n<p>In the event industry, our audiences want to hear from the best of the best. An appearance during the Big Game has the potential to introduce the world to the stars of tomorrow, catapult careers to new heights, and return celebrities of yesterday to renewed relevance.<\/p>\n\n\n\n<p>Here\u2019s a&nbsp;roundup of the celebrities, performers, and <a href=\"https:\/\/www.allamericanspeakers.com\/lists\/sports-broadcasters.php\" target=\"_blank\" rel=\"noreferrer noopener\">media personalities<\/a> who are about to take center stage at Super Bowl LVIII. Let\u2019s jump in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Celebrities with high-profile Super Bowl LVIII ads<\/h2>\n\n\n\n<p>Where else could we start but with the commercials? Afterall, roughly <a href=\"https:\/\/www.statista.com\/statistics\/1290552\/people-watching-super-bowl-for-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">43%<\/a> of Super Bowl viewers are only watching because of the ads. That means upwards of 67 million viewers who tuned in last year were more interested in watching <a href=\"https:\/\/www.youtube.com\/watch?v=ZMlemd6U24Y\" target=\"_blank\" rel=\"noreferrer noopener\">Bryan Cranston and Aaron Paul reunite in an ad for PopCorners<\/a> than they were to see Patrick Mahomes sling touchdowns.<\/p>\n\n\n\n<p>This year, a fresh set of ads featuring star studded celebrity cameos will premier throughout the Big Game. And many are already available for viewing across social media. Here\u2019s a rundown:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.aaespeakers.com\/keynote-speakers\/ken-jeong\" target=\"_blank\" rel=\"noreferrer noopener\">Ken Jeong<\/a> emerges from hyperbaric chamber in <a href=\"https:\/\/www.youtube.com\/watch?v=nP6OxIoB68c\" target=\"_blank\" rel=\"noreferrer noopener\">Popeyes teaser trailer<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.allamericanspeakers.com\/speakers\/386965\/Arnold-Schwarzenegger\" target=\"_blank\" rel=\"noreferrer noopener\">Arnold Schwarzenegger<\/a> stars in <a href=\"https:\/\/www.youtube.com\/watch?v=vu13gDR5QhM\" target=\"_blank\" rel=\"noreferrer noopener\">Agent State Farm<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.allamericanspeakers.com\/speakers\/400816\/Jelly-Roll\" target=\"_blank\" rel=\"noreferrer noopener\">Jelly Roll<\/a>, <a href=\"https:\/\/www.allamericanspeakers.com\/speakers\/2942\/Jennifer-Aniston\" target=\"_blank\" rel=\"noreferrer noopener\">Jennifer Aniston<\/a>, <a href=\"https:\/\/www.allamericanspeakers.com\/speakers\/3161\/David-Schwimmer\" target=\"_blank\" rel=\"noreferrer noopener\">David Schwimmer<\/a>, <a href=\"https:\/\/www.aaespeakers.com\/keynote-speakers\/victoria-beckham\" target=\"_blank\" rel=\"noreferrer noopener\">Victoria Beckham<\/a>, David Beckham, <a href=\"https:\/\/allamericanspeakers.com\/speakers\/451580\/Daniel-Durant\" target=\"_blank\" rel=\"noreferrer noopener\">Usher<\/a>, and others for <a href=\"https:\/\/www.youtube.com\/watch?v=0LXSb0PQ6HQ\" target=\"_blank\" rel=\"noreferrer noopener\">Uber Eats<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.aaespeakers.com\/keynote-speakers\/stone-cold-steve-austin\" target=\"_blank\" rel=\"noreferrer noopener\">Stone Cold Steve Austin<\/a> tries on a mullet for Kawasaki<\/li>\n\n\n\n<li>Vince Vaughn puts himself in the same category as <a href=\"https:\/\/www.aaespeakers.com\/keynote-speakers\/wayne-gretzky\" target=\"_blank\" rel=\"noreferrer noopener\">Wayne Gretzky<\/a> and Tom Brady in <a href=\"https:\/\/www.youtube.com\/watch?v=f1cPVuT8q_w\" target=\"_blank\" rel=\"noreferrer noopener\">this ad<\/a> for BetMGM<\/li>\n\n\n\n<li><a href=\"https:\/\/www.allamericanspeakers.com\/speakers\/408837\/Post-Malone\" target=\"_blank\" rel=\"noreferrer noopener\">Post Malone<\/a> and a Denver Broncos fan enjoy a night out in <a href=\"https:\/\/www.youtube.com\/watch?v=YDf2sPxbcQk\" target=\"_blank\" rel=\"noreferrer noopener\">this ad<\/a> for Bud Light<\/li>\n\n\n\n<li><a href=\"https:\/\/www.allamericanspeakers.com\/speakers\/440613\/Jenna-Ortega\" target=\"_blank\" rel=\"noreferrer noopener\">Jenna Ortega<\/a> embraces her \u201chorror icon\u201d status <a href=\"https:\/\/www.youtube.com\/watch?v=qQJyZseER6I\" target=\"_blank\" rel=\"noreferrer noopener\">for Doritos<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.aaespeakers.com\/keynote-speakers\/chris-pratt\" target=\"_blank\" rel=\"noreferrer noopener\">Chris Pratt<\/a> sports an impressive mustache as Mr. P <a href=\"https:\/\/www.youtube.com\/watch?v=aYvDdZZ_FQU\" target=\"_blank\" rel=\"noreferrer noopener\">for Pringles<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Super Bowl LVIII broadcast team in the booth and on the field<\/h2>\n\n\n\n<p>For the millions of viewers who only catch one football game all year, it will be the job of the <a href=\"https:\/\/www.allamericanspeakers.com\/lists\/sports-broadcasters.php\" target=\"_blank\" rel=\"noreferrer noopener\">broadcasting<\/a> team and sideline reporters to fill in all the knowledge gaps around rules, play calls, and player storylines \u2014 to bring the game into clearer focus for casual fans.<\/p>\n\n\n\n<p>This year\u2019s broadcasting team will be led by play-by-play announcer Jim Nantz and four-time Pro Bowl quarterback <a href=\"https:\/\/www.aaespeakers.com\/keynote-speakers\/tony-romo\" target=\"_blank\" rel=\"noreferrer noopener\">Tony Romo<\/a>. This pair will occasionally toss it down to the field to four-time Emmy Award-nominated reporter <a href=\"https:\/\/www.allamericanspeakers.com\/speakers\/396412\/Tracy-Wolfson\" target=\"_blank\" rel=\"noreferrer noopener\">Tracy Wolfson<\/a>, CBS reporter <a href=\"https:\/\/www.aaespeakers.com\/keynote-speakers\/evan-washburn\" target=\"_blank\" rel=\"noreferrer noopener\">Evan Washburn<\/a>, and sportscaster and former NFL placekicker <a href=\"https:\/\/www.aaespeakers.com\/keynote-speakers\/jay-feely\" target=\"_blank\" rel=\"noreferrer noopener\">Jay Feely<\/a>. Rules analyst and former NFL official <a href=\"https:\/\/aaespeakers.com\/keynote-speakers\/gene-steratore\" target=\"_blank\" rel=\"noreferrer noopener\">Gene Steratore<\/a> will offer additional commentary.<\/p>\n\n\n\n<p>The NFL Today \u2014 anchored by CBS sportscaster <a href=\"https:\/\/www.aaespeakers.com\/keynote-speakers\/james-brown\" target=\"_blank\" rel=\"noreferrer noopener\">James Brown<\/a> \u2014&nbsp; will feature four hours of coverage from the likes of Super Bowl MVP <a href=\"https:\/\/www.aaespeakers.com\/keynote-speakers\/phil-simms\" target=\"_blank\" rel=\"noreferrer noopener\">Phil Simms<\/a>, Super Bowl Champion <a href=\"https:\/\/www.aaespeakers.com\/keynote-speakers\/bill-cowher\" target=\"_blank\" rel=\"noreferrer noopener\">Bill Cowher<\/a>, former NFL wide receiver <a href=\"https:\/\/www.aaespeakers.com\/keynote-speakers\/nate-burleson\" target=\"_blank\" rel=\"noreferrer noopener\">Nate Burleson<\/a>, 14-year NFL veteran <a href=\"https:\/\/www.aaespeakers.com\/keynote-speakers\/jj-watt\" target=\"_blank\" rel=\"noreferrer noopener\">Boomer Esiason<\/a>, and five-time Pro Bowl defensive end <a href=\"https:\/\/www.aaespeakers.com\/keynote-speakers\/jj-watt\">J.J. Watt<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Artists ready to rock millions before the game at halftime<\/h2>\n\n\n\n<p>A performance at the Super Bowl can catapult careers to new heights and make already illustrious legacies shine just a bit more. This year, eight-time Grammy Award winner <a href=\"https:\/\/allamericanspeakers.com\/speakers\/451580\/Daniel-Durant\" target=\"_blank\" rel=\"noreferrer noopener\">Usher<\/a> will headline the Apple Music Super Bowl LVIII Halftime Show.<\/p>\n\n\n\n<p>But before that, country legend <a href=\"https:\/\/www.allamericanspeakers.com\/speakers\/7058\/Reba-McEntire\" target=\"_blank\" rel=\"noreferrer noopener\">Reba McEntire<\/a> will kick things off on the field, performing the national anthem. Superstar rapper and songwriter <a href=\"https:\/\/www.allamericanspeakers.com\/speakers\/408837\/Post-Malone\" target=\"_blank\" rel=\"noreferrer noopener\">Post Malone<\/a> will sing \u201cAmerica the Beautiful.\u201d Golden Globe-winning actress and Grammy-nominated singer <a href=\"https:\/\/www.allamericanspeakers.com\/speakers\/424851\/Andra-Day\" target=\"_blank\" rel=\"noreferrer noopener\">Andra Day<\/a> will perform &#8220;Lift Every Voice and Sing.&#8221;<\/p>\n\n\n\n<p>Actor and ASL artist <a href=\"https:\/\/allamericanspeakers.com\/speakers\/451580\/Daniel-Durant\" target=\"_blank\" rel=\"noreferrer noopener\">Daniel Durant<\/a> will perform the national anthem in American Sign Language (ASL). Anjel Pi\u00f1ero will sign &#8220;America the Beautiful.&#8221; Actor and choreographer Shaheem Sanchez will sign &#8220;Lift Every Voice and Sing&#8221; as well as providing the ASL rendition of the halftime show.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">For football fans (and Swifties), the Super Bowl is the event of the year<\/h2>\n\n\n\n<p>The stage is set. And as 127.5 million people prepare to watch the Big Game on February 11, it\u2019s not just the players in helmets and shoulder pads playing to win. Every person making an appearance at Super Bowl LVIII has the potential to make waves across the internet and drive demand in the event industry.<\/p>\n\n\n\n<p>Whether or not the Big Game ends up going your way, <a href=\"https:\/\/www.aaespeakers.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">AAE Speakers Bureau is here<\/a> to ensure that your next event does. We work with the most talented speakers in the industry and provide our clients unparalleled service across hybrid, virtual, and in-person events. Make us a part of your team.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s a\u00a0roundup of the celebrities, performers, and media personalities who are about to take center stage at Super Bowl LVIII.<\/p>\n","protected":false},"author":31,"featured_media":23828,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[270],"tags":[295,699,679,1394,1389,334,2028],"class_list":{"0":"post-23252","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-in-the-news","8":"tag-athletes","9":"tag-event-planning","10":"tag-musicians","11":"tag-sports-journalists-broadcasters","12":"tag-sports-speakers","13":"tag-super-bowl","14":"tag-super-bowl-commercials"},"jetpack_featured_media_url":"https:\/\/www.allamericanspeakers.com\/blog\/wp-content\/uploads\/2024\/02\/An-event-producers-guide-to-SB-LVIII.png","_links":{"self":[{"href":"https:\/\/www.allamericanspeakers.com\/blog\/wp-json\/wp\/v2\/posts\/23252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.allamericanspeakers.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.allamericanspeakers.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.allamericanspeakers.com\/blog\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.allamericanspeakers.com\/blog\/wp-json\/wp\/v2\/comments?post=23252"}],"version-history":[{"count":11,"href":"https:\/\/www.allamericanspeakers.com\/blog\/wp-json\/wp\/v2\/posts\/23252\/revisions"}],"predecessor-version":[{"id":25375,"href":"https:\/\/www.allamericanspeakers.com\/blog\/wp-json\/wp\/v2\/posts\/23252\/revisions\/25375"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.allamericanspeakers.com\/blog\/wp-json\/wp\/v2\/media\/23828"}],"wp:attachment":[{"href":"https:\/\/www.allamericanspeakers.com\/blog\/wp-json\/wp\/v2\/media?parent=23252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.allamericanspeakers.com\/blog\/wp-json\/wp\/v2\/categories?post=23252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.allamericanspeakers.com\/blog\/wp-json\/wp\/v2\/tags?post=23252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}