{"id":22199,"date":"2022-02-10T16:29:55","date_gmt":"2022-02-10T21:29:55","guid":{"rendered":"https:\/\/www.allamericanspeakers.com\/blog\/?p=22199"},"modified":"2024-11-22T09:56:59","modified_gmt":"2024-11-22T14:56:59","slug":"an-event-producers-guide-to-super-bowl-lvi","status":"publish","type":"post","link":"https:\/\/www.allamericanspeakers.com\/blog\/an-event-producers-guide-to-super-bowl-lvi\/","title":{"rendered":"An Event Producer\u2019s Guide To Super Bowl LVI"},"content":{"rendered":"\n
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For NFL teams, the Super Bowl means so much. For teams like the Cincinnati Bengals, who have waited over 30 years since their last appearance in the Big Game, it means having relevance. <\/p>\n\n\n\n
Relevance is important in the world of sports. Players compete for championships in the hopes of bringing home a trophy, raising a banner, and donning diamond-studded rings. They might also use this relevance as a means to negotiate new contracts or to attract offers in free agency. For organizations, team owners, and whole cities, winning championships are good for business \u2014 they help sell merchandise, fill seats, even put your city on the map.<\/p>\n\n\n\n
The event industry isn\u2019t so different. As you know, your audience wants to hear from the most talented, knowledgeable, and compelling keynote speakers \u2014 those who have been on the biggest stages. With an estimated 117 million people<\/a> tuning in on Sunday, there aren\u2019t many stages bigger than this.<\/p>\n\n\n\n
I\u2019ve put together this cheat sheet for event producers covering the celebrities, performers, and media personalities<\/a> who are about to benefit from the high-powered relevancy machine that is Super Bowl LVI. Let\u2019s dig in.<\/p>\n\n\n\n
Celebrities with high profile Super Bowl LVI ads<\/h2>\n\n\n\n
We begin, of course, with the ads. As we\u2019ve seen from previous research, it\u2019s estimated that roughly 20% of Super Bowl viewers only watch for the commercials. That means upwards of 19 million viewers who tuned in last year were there to have their heartstrings tugged by Jessica Long<\/a>\u2019s ad for Toyota<\/a> more than they were to see Tom Brady or Patrick Mahomes slugging it out.<\/p>\n\n\n\n
This year, a fresh set of ads featuring star-studded celebrity cameos will premier throughout the Big Game. And many are already available for viewing across social media. Here\u2019s a rundown of the ones we have been able to track down:<\/p>\n\n\n\n