{"id":13528,"date":"2017-05-18T08:00:00","date_gmt":"2017-05-18T12:00:00","guid":{"rendered":"https:\/\/blog.allamericanentertainment.com\/?p=13528"},"modified":"2017-05-18T08:54:20","modified_gmt":"2017-05-18T12:54:20","slug":"5-ways-to-use-twitter-to-market-an-event","status":"publish","type":"post","link":"https:\/\/www.allamericanspeakers.com\/blog\/5-ways-to-use-twitter-to-market-an-event\/","title":{"rendered":"Event Planning: 5 Ways to Use Twitter to Market an Event"},"content":{"rendered":"

With event planning comes marketing, and in today\u2019s world, that means connecting on social media<\/a>.\u00a0 There are 317 million active Twitter users<\/a> each month, with 67 million of those residing in the United States.\u00a0 Whether this is your first event or you are new to promoting events using Twitter, read on to learn five tips to create a successful Twitter campaign for your event.<\/p>\n

1.) Create a custom hashtag<\/strong><\/h2>\n

\"HashtagYou will want to create something unique and easy to remember. \u00a0Research the hashtag and make sure it is not already being used. \u00a0Decide on something short and memorable and then use it every\u00a0time you tweet. \u00a0Place the hashtag on flyers, on other social media posts, on marketing emails- everywhere you can. \u00a0In order for it to be successful, you will need to remember to use the hashtag each and every time. \u00a0Tweets that include hashtags are 33% more likely to be retweeted than those without.<\/a><\/p>\n

2.) \u00a0Use images in your tweets<\/strong><\/h2>\n

\"Use<\/p>\n

Images catch someone’s eye. \u00a0Whether it is a stock photo of a conference, a head-shot of your keynote speaker<\/a>, the event venue, your company logo, or an image that fits into your general theme, tweets with pictures are effective. \u00a0In fact, photos average a 35% boost in retweets<\/a>, compared to tweets without images.<\/p>\n

3.) \u00a0Schedule tweets in advance<\/strong><\/h2>\n

\"\"<\/p>\n

Software programs, such as Coschedule<\/a> and Hootsuite<\/a>, allow you to plan a social media strategy months in advance.\u00a0 You do not need to sit at your computer each time you tweet- go ahead and take care of a lot of your marketing upfront.\u00a0 These sites will allow you to post tweets at optimal times, when traffic is high. \u00a0When are people most active on Twitter? \u00a0If you send out a tweet at 5:15 p.m., will anyone see it if they are busy driving home from work? \u00a0These programs know when engagement is high on each social media platform, and take the guesswork out of it for your company.<\/p>\n

4.) \u00a0Tweet often<\/strong><\/h2>\n

\"Tweet<\/p>\n

When should you tweet about your event? \u00a0As much as possible! \u00a0The average person spends a mere 60 seconds on Twitter<\/a> each day. \u00a0If you tweet about your event once, will it be seen amidst the droves of tweets that are pouring in each second? \u00a0Your tweet, while saved indefinitely, truly only lasts 18 minutes<\/a> before it becomes old news. \u00a0So, what\u00a0can you tweet about?<\/p>\n