Christa Quarles is the Chief Executive Officer of San Francisco Bay Area’s OpenTable. The company is an online real-time restaurant-reservation service that provides online reservations for about 31,000 restaurants around the world and seats about 15 million diners a month. As CEO, Quarles leads the global business strategy and vision for the company.
Prior to joining OpenTable, Quarles served as the Chief Business Officer for Nextdoor. Where she oversaw everything from finance to legal services. Previously, Quarles served as the SVP and General Manager at Disney. There, she led the Mobile and Social Games divisions within Disney Interactive. Quarles joined Disney in 2010 as part of the acquisition of Playdom, where she served as Chief Financial Officer. Earlier in her career, Quarles spent ten years as an equity research analyst covering the Internet sector at Thomas Weisel Partners (now Stifel Financial).
Quarles did an interview recently by Fortune Magazine on ways that the company is trying to make paying for meals easier. Quarles says the company has two big opportunities to increase momentum going forward.
OpenTable’s momentum going forward
“Today we are largely North American-based in terms of our revenue, yet we are owned by the largest travel company in the world,” says Quarles. “So there is a big opportunity to recognize global network effects.”
“The other opportunity is looking at market adjacencies. That comprehensive of more dining opportunities will be a big growth opportunity for us,” continues Quarles.
As a result, Quarles says the company is currently attempting to make meal payments easier through innovation.
“I think what we are trying to do is lean in and innovate,” says Quarles. “With the tab your payment is connected to your reservation. So we know who you are, when you made your reservation. We know which table you’re sitting at because that’s in our system. And the server can come over and say ‘hey, you’re all good, you know you’re good to go, you’re on our table tab.'”
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