For NFL teams, the Super Bowl means so much: bringing home a trophy to an entire city of proud fans, raising a banner in your home stadium, securing new, lucrative contracts with players and sponsors, and the culmination of a lifetime of sacrifice, hard work, and perseverance.

It’s also about relevance, something that’s just as valuable in the event industry. Audiences want to hear from the most talented, knowledgeable, and compelling keynote speakers — those who have been on the biggest stages. With an estimated 192.9 million people tuning in on Super Bowl Sunday, there aren’t many stages bigger than this.

Here’s a roundup of the celebrities, performers, and media personalities who are about to benefit from the high-powered relevancy machine that is Super Bowl LVII. Let’s jump in.

Celebrities with high-profile Super Bowl LVII ads

Where else could we start but with the commercials? Afterall, roughly 43% of Super Bowl viewers are only watching because of the ads. That means upwards of 80 million viewers who tuned in last year were more interested in watching Guy Fieri put his “Mayor of Flavortown” title to good use for Bud Light Seltzer than they were to see Joe Burrow sling touchdowns.

This year, a fresh set of ads featuring star studded celebrity cameos will premier throughout the Big Game. And many are already available for viewing across social media. Here’s a rundown:

Super Bowl LVII broadcast team in the booth and on the field

For the millions of viewers who only catch one football game all year, it will be the job of the broadcasting team and sideline reporters to fill in all the knowledge gaps around rules, play calls, and player storylines — to bring the game into clearer focus for casual fans.

This year’s broadcasting team will be led by play-by-play announcer Kevin Burkhardt and three-time Pro Bowl tight end Greg Olsen. This pair will occasionally toss it down to the field where sideline reporters Erin Andrews, the first woman singularly honored with the Pat Summerall Award, and Tom Rinaldi, a 17-time Sports Emmy Award winner. Mike Pereira, former NFL VP of officiating, will offer expert rules analysis throughout the game.

The Fox Super Bowl LVII Pregame show will feature the likes of Pro Football Hall of Famer Terry Bradshaw, Curt Menefee, and Jay Glazer, along with Hall of Famers Howie Long, Michael Strahan, Jimmy Johnson, and four-time Super Bowl champion (and part-time kicker — see above) Rob Gronkowski.

Artists ready to rock millions before the game at halftime

A performance at the Super Bowl can catapult careers to new heights and make already illustrious legacies shine just a bit more. This year, international icon Rihanna will headline the Apple Music Super Bowl Halftime Show.

But before that, eight-time Grammy winning country artist Chris Stapleton will kick things off on the field, performing the national anthem. Twelve-time Grammy Award-winning recording artist, songwriter and producer Babyface will sing “America the Beautiful.” Emmy-award winning actress Sheryl Lee Ralph will sing “Lift Every Voice and Sing.”

Actor and Arizona native Troy Kotsur will perform the national anthem in American Sign Language (ASL). Colin Denny will sign “America the Beautiful.” Deaf performer Justina Miles will sign “Lift Every Voice and Sing” as well as providing the ASL rendition of the halftime show.

For football fans, the Super Bowl is the event of the year

The stage is set. And as 200 million people prepare to watch the Big Game on February 12, it’s not just the players in helmets and shoulder pads playing to win. Every person making an appearance at Super Bowl LVI has the potential to make waves across the internet and drive demand in the event industry.

Whether or not the Big Game ends up going your way, AAE Speakers Bureau is here to ensure that your next event does. We work with the most talented speakers in the industry and provide our clients unparalleled service across hybrid, virtual, and in-person events. Make us a part of your team.