Aaron Hurst on Finding Purpose

aaron-hurstAaron Hurst is the CEO of Imperative, a technology platform that enables people to discover, connect and act on what gives them purpose in their work. Aaron is a close advisor to many global brands and a frequent speaker, writer, and though-leader on the development of the Purpose Economy. His book The Purpose Economy asserts that purpose is the new driver of economy.

Hurst is also the founder and an active advisor to the Taproot Foundation where he was the catalyst and lead architect of the $15 billion pro-bono service market. He is also a frequent blogger for the Huffington Post, Stanford Social Innovation Review and LinkedIn. Fast Company, Ashoka, and theCommonWealth Club and many others all recognize Hurst as a top social entrepreneur.

Hurst joined LinkedIn for its first Speaker Series event hosted from their Dublin office to discuss working with purpose. He detailed key ideas from his book, affirming his idea that purpose is the new driver of economy.

This generation’s biggest fear

“The millennial generation, those born in the 80’s and 90’s, the majority of them living in affluent communities, are no longer worried about where they’re gonna sleep, where they’re gonna eat, they’re not worried about basic needs,” says Hurst. “The core fear of the millennial professional generation is a life without meaning.

Hurst says this fear of living life without purpose is changing the way people work, changing what they buy, and it’s, as a result, changing core economic drivers. Hurst also believes purpose will become the fourth global economic force.


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