Biography of Tony Little

He identifies himself as a personal trainer, and most of the products he sells on his infomercials, are targeted to the personal fitness market. He is infamous for his over-the-top, hyper-enthusiasm personality and long flowing blond hair.

Tony has frequently been the target and source of parodies. In his own infomercials, he's dressed up, and made fun of other TV personalities, such as Fabio, Richard Simmons, and Susan Powter. Some of these were light hearted, but others were part of attacks and counter-attacks between competitors, each portraying others as having silly gimmicks, while they themselves had "legitimate" products.

In 1998 he appeared as himself, making fun of his own image, on the Fox show Mad TV. He also did a cameo appearance in the movie Frezno Smooth in 1999. Most recently, in 2005, he appeared in a GEICO commercial, that at first pretends to be another of his personal training videos, but then becomes a commercial for car insurance.

As a child, Little was abandoned by his father, and raised by his mother in Idaho. As an adult, he moved to Florida to advance his personal fitness career. He is married to Tacy Little, and has two children with her.

In 1983 Tony was already an acclaimed Junior National Bodybuilding Champion, and ready for the big time. He was training for The Mr. America Bodybuilding Championship when, six months before the competition, tragedy struck. Tony was blind-sided by a school bus. The near-fatal car accident caused numerous lacerations to his body and face, two herniated discs, a cracked vertebra, and a dislocated knee, not to mention the massive soreness throughout his entire body. Physically destroyed and emotionally crushed, he still competed in the event and finished in fifth place. However, in the months following the competition, he slowly regressed into a depression which resulted in addiction to painkillers and about sixty pounds of weight gain.

One morning in February 1985 Tony decide that the only way to improve his situation was to take control of his life. That began with getting healthy, physically fit, and self-confident. Having spent many days watching various celebrities working out, and promoting their fitness products, Tony developed his own motivational non-impact resistance exercise technique designed to reshape, redesign and re-strengthen the body with minimal joint stress.

Tony started a cleaning company to raise the necessary capital to fund a limited local public access program, which became a hit. In 1987, Tony began selling his fitness tapes on the Home Shopping Network, soon breaking nearly every record they had for personal training videos and equipment. People were now starting to know who Tony Little was, his passion for personal training, and more importantly, his passion for people. While still working with HSN™ Tony began producing his infamous infomercials. In 1993, he started promoting his fitness products on QVC™, and as with HSN™, he had numerous record-breaking sales for his videos, exercise equipment, his infomercials appeared in several countries, and of course, what got him into all of this in the first place; he was helping people change their bodies and minds worldwide.

In 1996, Tony was involved in another life threatening car accident. He required more than 180 stitches around his face and neck. and damaged two more low back discs, causing 4 out of his 5 low back supporting discs to have suffered major trauma. Undaunted, he recuperated, and resumed his marketing success on QVC™.

Today, Tony is still starring in infomercials for fitness products. His current accolades include 13 Platinum Video Awards, 9 Gold Video Awards, Record-Breaking infomercials throughout eighty-one countries. More than 30,000,000 people worldwide have purchased his exercise programs.