Biography of Tom Asacker

Tom represents a new and dynamic voice in the world of business. His inspiring combination of down-to-earth philosophy and intellectual reasoning has given him supporters all over the world. For the past ten years, he has been advising leaders that the traditional engines of growth have run out of steam. He views today’s world of complexity and change as a large-scale manifestation of many emergent events and behaviors that require a new, coherent viewpoint to guide one’s actions.
Tom’s presentations are filled with anecdotes and accounts of a simple, yetpotent unifying truth: that the marketplace and the world of work are driven by emotions. Whether it’s the feelings of customers, team members,suppliers or shareholders, it’s their feelings- and feelings alone-that provide organizations with a lasting competitive advantage.

Tom’s mission is to help professionals, corporations and business organizations see this truth, feel differently and ultimately transition from being “economically-driven” to “emotionally-driven.” He accomplishes this mission through lectures, seminars, and advisory services that help his audiences gain new perspectives on growing value by focusing on making a difference in people’s lives.

Often described as a catalyst and non-conformist, Tom Asacker is a strategist and writer with a strong background in business and brand strategy, as well as internal culture and operations development. He brings a breadth of marketing, management and operational expertise from prior management posts at G.E., as well as from his entrepreneurial experience as co-founder and President of a high-tech medical device company and his role as a brand advisor to some of the world’s most well-respected firms.

Beyond his success as an entrepreneur and author, Tom is a recipient of the George Land Innovator of the Year Award; he holds medical patents and product design awards; and he is recognized by Inc. Magazine, MIT, and the Young Entrepreneurs' Organization as a past member of their "Birthing of Giants" entrepreneurial executive leadership program. His philosophies are outlined in his highly acclaimed business parable Sandbox Wisdom and its sequel The Four Sides of Sandbox Wisdom.

Some of his past clients include: Harland Financial, Hewlett-Packard, Liberty Funds, Penton Media, MassMutual, Inc. Magazine, National Association of Broadcasters, and UPS.

Speech Topics
Building Customer Relationships. Building the Brand. Innovation.
Tom's presentations will open your mind and heart to the changes required to succeed in today’s chameleon-like, constantly shifting and changing business climate. "Revolutionize Your Brand: Uncommon Principles for Striving in Uncommon Times" "From Head to Heart: Creating Relationships in an Age of Distrust" Custom programs--based upon Tom's "Sandbox Wisdom" philosophy--are also available.