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Paco Underhill Bio |
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Detailed Biography of Paco Underhill
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Paco Underhill is the founder and Managing Director of Envirosell, a behavioral market research and consulting company. He is also the author of the international best-selling book, Why We Buy: The Science of Shopping. His book is published in North America by Simon & Schuster and is now out in fifteen foreign editions. In it, he dissects the behavior of everyday consumers in a most informative and entertaining fashion. Recently, Underhill published a new book, Call of the Mall, which talks readers through every aspect of malls and shopping centers around the world.
After a career in urban land use planning, Underhill formed Environmental Analysis & Planning Consultants in 1979 and began to apply his research methodologies to issues in retail environments. The firm changed its name in 1989 to Envirosell, Inc. Envirosell is a leading research and consulting agency for stores, banks, restaurants and consumer product manufacturers.
The firm specializes in analyzing the interaction between people and products, and people and commercial spaces. Its Fortune 500 client list includes: The Gap, Ann Taylor, CompUSA, Unilever, Gillette, Hewlett Packard, Microsoft, McDonalds, Starbucks, Citibank and NationsBank. The firm's clients also include e-commerce ventures like Yahoo and innovative developers like The Rouse Company.
The firm's work has been profiled in The New Yorker, Smithsonian Magazine, Fortune and Fast Company. The New Yorker piece published in 1996 and written by Malcolm Gladwell has been one of the most reprinted articles in the New Yorker's history.
Underhill is never dull, often funny and always on target.
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Contact a booking agent about hiring Paco Underhill |
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Booking Agency-related Disclaimer: |
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Fees to hire a speaker or celebrity are determined based on a number of factors and may change without notice. Booking fees often vary based on a number of factors including: speakers schedule, supply and demand, length of presentation, location of event and other factors. Fee Ranges listed on this website are intended to serve only as a guideline. In some cases, the actual price quote may be above or below the stated range.
We do not keep individual speaker booking schedules, but if you contact an agent, we can find an appropriate speaker available for your event or provide dates when the speaker you want to hire is available. For the most current celebrity fees or to check availability, please contact a booking agent now.
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All American Speakers is a "buyers agent" and exclusively represents talent buyers looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, private events, public relations campaigns, promotions or commercials. We represent companies, non-profits, agencies and public relations firms seeking to hire top celebrity talent for appearances, branding campaigns, marketing, awareness campaigns, advertising, licensing, voice-overs and product endorsements. We help find the top celebrity talent, negotiate the engagement and handle the entire booking process from beginning to end.
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