Maryam Banikarim is Chief Marketing Officer of Univision, the nationís leading Spanish-language media company.
Maryam Banikarim is Chief Marketing Officer of Univision, the nation’s leading Spanish-language media company. Ms. Banikarim oversees marketing activities across the Company’s four areas of operation which include television, radio, music and online, and which represent a combined $1.9 billion portfolio. Under her leadership, marketing efforts focus on raising Univision’s profile before the business community, and on connecting clients with the growing U.S. Hispanic market. She joined Univision in 2002 as Senior Vice President, Strategic Marketing, and has been instrumental in driving incremental sales and revenue growth for the Company.
Ms. Banikarim has more than 15 years of broadcast, publishing, multimedia and advertising agency experience. Previously, she provided management and marketing consulting services to a variety of clients including Time Warner, Deutsche Bank and Bacardi Ltd. Her experience also includes roles as Publisher at Macmillan Publishing and General Manager and Marketing Director for Citysearch. In addition, Ms. Banikarim was a member of the first integrated marketing solutions group at Turner Broadcasting. She began her marketing career in account management at Young and Rubicam.
Ms. Banikarim earned a Bachelor of Arts in Political Science from Barnard College where she won the Harry S. Truman scholarship. She also holds an MBA and a Master of Arts in International Affairs from Columbia University.
In August 2006, Ms. Banikarim was selected as one of Advertising Age’s “40 under 40” list of youthful stars who are change leaders in the marketing arena. And in March of 2006, Ms. Banikarim earned a place on Fast Company’s “Fast Fifty” list of corporate trailblazers and trendsetters. She sits on the board of the Mt. Sinai Adolescent Healthcare Center, serves as Chair of the Affiliates Council for Prep for Prep and participates in Pencil’s Principal for a Day program. She has lived and worked in several countries, including Argentina, Brazil, France, Iran and the United Kingdom, and currently resides in New York City with her husband and two children.
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