Biography of Lynne Lancaster

Speaker, author and generation expert Lynne Lancaster is co-founder with David Stillman of BridgeWorks – a company dedicated to helping corporations and associations bridge the generation gaps in the workplace and marketplace.
Lynne’s motivating, entertaining style enables her to take demographic demons out of the hands of statisticians and transform them into savvy strategies and practical applications that help individuals and organizations thrive in a multigenerational world. She is known for her business smarts, sense of humor, and ability to engage the full range of audiences.

A classic Baby Boomer, Lynne’s speaking, research and writing were inspired by the struggles she witnessed as a communication consultant, where it became obvious that what persuades one generation is often a turn-off for another. Collaborating with her Generation X business partner David Stillman, she developed a philosophy for identifying an organization’s generational challenges and then crafting ingenious, tailored approaches to bridging the gaps.

Lynne and David co-authored the best-selling book, When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work. It was published to rave reviews by HarperCollins in 2002 and was released in paperback in March 2003. Lynne and David have been featured in TIME magazine and on numerous radio and TV programs, including CNN, CNBC, and the Today Show. In 2003, Binney & Smith, makers of Crayola products, named Lynne their 100th anniversary celebration third party spokesperson.

Lynne earned her stripes coaching executives on strategic communication issues. She founded her own management consulting firm, the Lancaster Consulting Group, and developed a stellar corporate clientele that included top executives from companies such as Coca-Cola, Fidelity Investments, Pillsbury, Principal Financial Group, and Ralston Purina. Her work with CEO-author Harvey Mackay resulted in five best-selling business books, including Swim with the Sharks Without Being Eaten Alive, Pushing the Envelope All the Way to the Top, and Sharkproof.

Lynne is a Phi Beta Kappa, summa cum laude graduate of the University of Minnesota where she has served as a Carlson School of Management adjunct faculty member. She has written articles on intergenerational issues for numerous publications and has been featured in American Demographics, Entrepreneur, Ladies Home Journal, Successful Meetings, The Futurist, and Training magazines.

An accomplished equestrian, Lynne is married to a wise Traditionalist and lives in Sonoma, California.