Brand For Talent

Based on the speaker’s upcoming book, Brand for Talent, this presentation will highlight how organizations must build a talent brand in order to attract their most critical talent segments to come to work. In just the past few years the marketplace for talent has fundamentally changed, partly because the needs of business have changed, partly because the availability of technology has changed how workers and business connect. Today business competes for talent in a free global marketplace in which traditional definitions of job and employee no longer relate. People looking for work have fundamentally changed.

-Today’s worker, Gen Y to Baby Boomer no longer merely seeks or evaluates a task to complete or a job to do. The workers searches for an overall work experience that will provide a sense of connection and fulfillment beyond the immediate work at hand and outside the traditional definitions of opportunity and security.
-All of this change makes the brand the most essential part of an organization’s strategy to secure talent.
-The change in the marketplace for talent, and in the consumer of the work experience, demand that business look at brand in a new way.

HR Inside the Vortex: Thriving and Driving Cultural Change

During her 30 year career in HR, the speaker has been at the epicenter building strong employee cultures and driving transformational cultural change while retaining valued employees. The speaker will share how HR lead a transformational culture change at Yahoo including:

-Identifying cultural changes needed to support new strategic objectives
-Training for new leadership and employee behaviors required
-Identifying leadership competencies
-Talent Management initiatives in support of new initiatives

Essential Ingredients of a Great HR Career

Students and new entrants into the HR profession will learn how to jump start their careers and get on the fast track by identifying the right company and job, learning how a successful interviewing and onboarding experience can be driven by the candidate and can lead to the fast track, and give down to earth advice about how to establish credibility, demonstrate competence, and deliver results.

Description: It’s possible for people inside HR to love their work. It happens when the HR person and the business thoroughly understands that no business would exist, no business would be able to make any profits, no business would be able to deliver to its customers if it didn’t have — and keep — precisely the right people in place.

Whether your relationship with your company is a positive or negative experience begins with the choices you make when you say “yes” to the employment opportunity. People understandably think that HR professionals are experts in their own careers. But, as you may have already experienced yourself, faced with the desperate need to find a job, any job to make that mortgage payment and feed your children, many well-intentioned, intelligent people (including seasoned HR pros), will jump at the job offer — completely ignoring the inner voice saying, "Um...maybe this company isn’t quite right for you."

This presentation will explore the essential ingredients in an opportunity where a dedicated, talented HR professional can find happiness and fulfillment.