Biography of John Haskell

Since 1974, Haskell's focused sales and marketing programs have helped mid-sized and smaller companies grow and prosper. Known as Dr. Revenue, Haskell has written over 30 marketing plans for middle market companies and professional service firms. Haskell has developed a series of focused, dynamic programs for manufacturers, distributors, retailers and professionals. He brings energy and focus to all aspects of "the top line" - innovative and practical marketing strategies, real world sales force solutions and hard edged distribution and sales prescriptions. A graduate of Kellogg/Northwestern, Haskell learned early in his corporate career that his methods for achieving success could be passed on to others.

Most Requested Topics:

Do-It-Yourself Marketing: CEO and Senior Manager Seminar: This high energy, interactive seminar is Dr. Revenue’s signature program featuring: 10 actions to immediately increase your sales; CAT-Scan™ of your company’s marketing plan; interactive analysis and discussion of participant’s companies. Over one hundred CEO groups have participated in this program. John sets the stage with a review of Do-It-Yourself Marketing, 10 Actions to Immediately Increase Sales and Profits. After a brief break, participants will complete Dr. Revenue’s CAT-Scan™. John then brings the group back together to discuss individual CAT-Scan™ results and specific company marketing and sales challenges. Only an accomplished, highly experienced former CEO could interact with CEOs and top executives this way. The bottom line is that CEOs, entrepreneurs and senior managers go away with an understanding of why and how to create a powerful, effective Marketing and Sales Plan for their company.

5 Actions to Increase Sales and Profits Immediately: Entertaining, fast-paced and strong content highlights Dr. Revenue’s 45-50 minute presentation of the five most important things a company can do to increase sales and profits immediately. This is fast, focused action to build revenue and profit—now!

5 Building Blocks of a Great Company: Highly motivational, experience-based, solid content that inspires, motivates and informs CEOs and senior managers. Dr. Revenue is one of the few experienced CEOs who has the broad background of family business, Fortune 500, entrepreneur and senior executive, with nearly 30 years of helping companies. This is top-level thinking for top executives.

Building a Marketing and Sales Plan Step By Step: John teaches business planning. This six-hour program is designed to walk managers through the full process of creating a Sales and Marketing Plan. John’s book, Profit Rx , provides the guide, along with a custom Plan Manual designed especially for participants. At the end of this session, a manager will not only know how and why to create a written marketing plan for his or her company—they will have practiced the process and gained the confidence to deliver a plan for the company quickly and cost effectively.

Power Networking: Networking is a basic skill not taught in school. Dr. Revenue has networked his way to great success during a career of living by his wits. This hard-hitting, tool-based seminar provides everyone from lawyers and doctors to engineers and service professionals of every kind with a simple, easy-to-understand and use system for networking successfully. “Everyone can learn to network effectively within his or her comfort zone. It is important to remember “rainmakers” never get wet!,” says Dr. Revenue.

Dr. Revenue’s Marketing and Sales Planning Clinic: This unique, powerful program (1.5 days) is the best example of Dr. Revenue’s innovative approach to helping entrepreneurial companies. Working off-site with key managers, Dr. Revenue facilitates 12-15 hours of programming designed to explore all phases of revenue generation for the company. At the end of the seminar/workshop, John is responsible for delivering, within five business days, a detailed, professional Draft Marketing and Sales plan for the company.